Experience

Ursuline Academy of Dallas

• Education Administration Programs
• 100 - 200 Employee

• Director of Communications

  • 2000 - Present

  Responsible for development and implementation of mission-focused communications, marketing, and public relations strategies to meet the community-building and advancement goals of Ursuline Academy of Dallas. Sets communications priorities based on the Academy strategic plan, monitors progress, and evaluates results. Also supports the President’s Office in directing long-term strategic planning processes and special projects; provides counsel and support as needed to the President and Principal on organization communications, and public relations issues, needs, and activities. Member of Campus Administrators Team.



Marketing Communications/Strategic Planning

• Independent Consultant

  • 1991 - 1999

  Education and Non-Profit Organizations Education and Non-Profit Organizations



BATUS (B.A.T. Industries in the U.S.)

• Director of External Relations (Corporate Communications)

  • 1978 - 1991

  Advanced through roles of increasing responsibility with Louisville-based corporation responsible for B.A.T. Industries' diversified operations in the United States tobacco, retail, financial services and paper industries. Responsibilities included community and news media relations, analyst relations, public policy and other direct communications with a variety of constituent groups. Advanced through roles of increasing responsibility with Louisville-based corporation responsible for B.A.T. Industries' diversified operations in the United States tobacco, retail, financial services and paper industries. Responsibilities included community and news media relations, analyst relations, public policy and other direct communications with a variety of constituent groups.



Zimmer McClaskey Lewis Inc. (Advertising Agency)

• Account Executive

  • 1974 - 1978

  Served as an advertising account executive responsible for consumer product/services accounts including the Transit Authority of River City, AutoTrain, Convenient Food Marts, Gordon Foods, Brown & Williamson Public Relations, Also assisted in new business solicitation/management. Served as an advertising account executive responsible for consumer product/services accounts including the Transit Authority of River City, AutoTrain, Convenient Food Marts, Gordon Foods, Brown & Williamson Public Relations, Also assisted in new business solicitation/management.