Marketing Manager

• Jul 2015 - Present

Marketing Communications Manager

• May 2007 - Jul 2015

Position Summary:A key member of the Jarlsberg Cheese USA brand/marketing team Responsible for the development and execution of marketing communications programs - maximize results of performance-based marketing communications to support the brand’s growth across all sales and marketing channels. Responsible for continued support of the development and execution of brand strategy, working with senior leadership, sales and brand teams to achieve brand volume, equity, market share and profitability goals. Lead/implementation of new brand position in US market to align with global brand positioning platform and brand values. Drive innovation within communication channels - using consumer insights and industry trends, driving innovation in advertising, digital marketing, promotions, trade marketing and brand messaging. Show less

Marketing Consultant

• May 2001 - Sep 2007

Neumann Real Estate – Ridgefield, CT Real Estate Team Licensed CT servicing one of the top selling agent to achieve 25% growth in sales to $16,000,000 in home sales volume in 2006 by developing marketing programs, comparative market analysis/listing presentations to solicit new business, manage client care programs for buyers and sellers, conduct open houses for fellow agents and the general public, ad campaigns, digital programs and marketing collateral. Active involvement in several local organizations including Ridgefield Board of Realtors®.. Neumann Real Estate - Ridgefield CT Provided strategic marketing services to real estate agents; developed proposals for online initiatives, provided website consulting and management/maintenance, developed media advertising strategies and plans, managed advertising relationships, developed marketing materials and market evaluations. Weston Woods Institute – Ridgefield, CT Developed e-Commerce solution for the Weston Woods Institute's website to enable real-time online purchasing of animation cels and videos; managed day to day relationship with website designer & producer to develop the new online store and integrate e-Commerce solution. Show less

Senior Account Manager

• Apr 1999 - May 2000

Interactive Marketing, Account Manager - e-Commerce Shopping Channel Managed over 15 strategic e-Commerce partners, which generated more than $50 million in revenue, by developing strategic marketing programs and tactics to help partners meet their sales and marketing goals Partners included Columbia House, Lillian Vernon, Godiva, Steve Madden, iTurf, Artnet, Toys R Us, FAO Schwarz and Bluefly Responsible for launching over 15 Merchants on the new AOL Shopping Channel (Shop@AOL), on all four platforms Show less

Senior Account Manager

• Jun 1994 - Apr 1999

Senior Account Manager Dr Pepper Achieved 50% growth in account billings in 1998 Provided interactive insights as part of the fully-integrated Y&R Dr Pepper team Managed client relationships to facilitate successful interactive marketing Presented and developed integrated marketing strategies Project Manager Managed the development and execution of website and interactive media campaigns from inception to completion. Prepared and managed yearly budget plans. Developed and presented Internet strategy to client - successfully integrated the American Treasures of the Library of Congress Exhibition into an interactive online application. Show less

Marketing Coordinator

• Jun 1994 - May 1995

Procter & Gamble, Red Lobster, Kool-Aid Planned, organized and implemented the production of the client's advertising from job initiation, through production, to the release of ad materials to the media Coordinated with account management in servicing and maintaining the clients' business Maintained traffic schedules to ensure the proper placement of the clients' advertising in both print and broadcast media; key advertising placement contact with the media Gained experience working with several account and creative teams on Print, TV and Radio assignments Initiated the preparation, routing and approval of commercial operating and production estimates Print/TV creative competitive tracking/spending reports and analysis, focus group research, budgets Completed entry level training program Show less

Marketing Assistant

• Sep 1993 - Jan 1994

Sales Promotion Department - Coordinated promotional campaigns which included presentation materials for the cosmetics and fragrance sales force (i.e. marketing programs, coupons, contests, point of sale (POS) materials, fact guides, newsletters and sell sheets). Sales Promotion Department - Coordinated promotional campaigns which included presentation materials for the cosmetics and fragrance sales force (i.e. marketing programs, coupons, contests, point of sale (POS) materials, fact guides, newsletters and sell sheets).