Manager, eCommerce Sales & Marketing

• Jun 2023 - Present

Lead Analyst, Online Category Management

• Jul 2022 - Apr 2023

Senior Analyst, Online Category Management

• Mar 2021 - Jul 2022

•Strategically evaluate internal and external research, customer information and competitive benchmarking to identify areas of opportunity in optimizing the customer shopping experience on Lowes.com to improve Conversion and drive Revenue •Create insight-based action plans and provide data driven recommendations to solve identified opportunity areas within Home Decor GMM area•Track key performance metrics to ensure projects are meeting strategic and financial goals•Partner cross functionally to ensure efficient execution of projects •Mentor new Analysts & Senior Analysts to assist in their training and development Show less

Analyst, Online Category Management

• May 2019 - Mar 2021

•Evaluated online experience for customers while also evaluating industry to create data driven ways to improve shopping experience on Lowes.com•Provided data analysis, insights and recommendations utilizing internal and external research, competitive intelligence and customer information to optimize experience •Assisted with in-depth research and related quantitative analysis•Built automated dashboards and reports within Adobe Analytics •Supported meetings with Merchants and cross functional partners to deliver insights to guide future strategies, tactics and activities Show less

Merchandising Specialist

• Aug 2017 - May 2019

•Assisted Merchandising Manager & Director with product decisions such as stocking discrepancies/requests, planograms, promotional activities, product costs and retails in a $941MM category •Collaborated cross functionally with digital, supply chain, pricing & promotions, marketing, visual & space planning and store environment teams for efficient execution of resets, promotions and daily operations of the business•Supported omni-channel strategies by launching dot com exclusive programs and expanding assortment of stock items online•Participated in digital sprints and provided recommendations for how to improve customer experience on Lowes.com Show less

Senior Assistant Buyer

• Feb 2017 - Jul 2017

•Managed buying for the Children’s Accessories and Shoe departments•Interpreted sales, inventory and style reports to forecast sales and markdowns on a monthly basis •Evaluated and selected merchandise to build the optimal assortment based on target customer profile, current season and upcoming trends to build the optimal assortment •Prepared quarterly reports to analyze what product worked, what didn’t and to recognize missed opportunities to aid in developing a strategy for how to grow business in the following year •Managed merchandise receipts by analyzing the Open-to-Buy, and monitored inventory levels, and actual receipts/sales to projections•Utilized strong negotiation skills to obtain lower costs and increase markup and profit margin•Traveled quarterly to New York City buyer’s market and met with vendors to further build and maintain relationships and see the newest trends Show less

Assistant Buyer for It's Fashion

• Apr 2013 - Feb 2017

•Assisted Buyer in managing all operational and administrative functions with purchase orders to achieve departmental goals•Analyzed market trends and competitive landscape on a regular basis to identify new product or style opportunities •Collaborated with marketing department to promote merchandise by creating impactful store banners and increasing social media presence •Established and maintained strong relationships with new and existing vendors•Negotiated prices and effectively communicated with vendors regarding overages/shortages and extensions to guarantee efficient and timely delivery of merchandise•Served as contact person for the vendors, distribution center, and accounts payable regarding quality control issues, RTVs, chargeback inquiries, ticketing and invoicing issues Show less