Valerie L.

SEO & SEM Account Manager at Impossible Marketing (Group Of Companies)
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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Credentials

  • Fundamentals of digital marketing
    Google Digital Garage
    Aug, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google

Experience

  • Impossible Marketing (Group Of Companies)
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • SEO & SEM Account Manager
      • Jan 2022 - Present

      SEO • Proficient in Google Search Console & Google Analytics • Skilled professional responsible for managing and overseeing SEO strategy for clients • Develops customised SEO campaigns to drive traffic, increase rankings, and improve online visibility • Conducts research, SEO audit, analyses data, and stays up to date with industry trends and best practices • Builds and maintains strong client relationships, providing regular updates and strategic recommendations • Content (website & article) vetting for clients and ensure SEO-friendliness & relevancy • Executes link-building strategies, and performs on-page & off page optimisation • Prepare and review monthly performance • Monitors website traffic and rankings, collaborates with marketing professionals, and provides support to clients • Managing multiple client accounts, staying up to date with the latest SEO trends, and driving results SEM • Proficient in Google Ads & Google Analytics • Responsible for managing and overseeing SEM strategy for clients • Conduct research, plan SEM campaign structure setup according to clients’ needs • Builds and maintains strong client relationships, providing regular updates and strategic recommendations • Optimisation of Google ads • Prepare and review monthly performance Show less

  • Dine Inn
    • Singapore
    • Food & Beverages
    • 1 - 100 Employee
    • Digital Content Creator
      • Apr 2021 - Nov 2021

      - Developed and implemented creative and strategic social media campaigns - Filmed, Edited & Produced video content - Created artwork and copy for social media posts - Coordinated marketing activities across social media platforms and ensured timely execution - Secured business opportunities and sponsorships through business development - Supported order fulfilment, invoices, and other general administrative duties - Developed and implemented creative and strategic social media campaigns - Filmed, Edited & Produced video content - Created artwork and copy for social media posts - Coordinated marketing activities across social media platforms and ensured timely execution - Secured business opportunities and sponsorships through business development - Supported order fulfilment, invoices, and other general administrative duties

  • Radio Heatwave
    • Singapore
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2020 - Feb 2021

      - Produced, recorded and hosted own podcasts - Collaborated with local organisations (eg. SG Hawker Culture) to create podcasts - Live on-air DJing operating with the audio board efficiently - Planned and created marketing collaterals for events - Produced and handled back-end livestream operations to YouTube & Facebook - Produced, recorded and hosted own podcasts - Collaborated with local organisations (eg. SG Hawker Culture) to create podcasts - Live on-air DJing operating with the audio board efficiently - Planned and created marketing collaterals for events - Produced and handled back-end livestream operations to YouTube & Facebook

  • Oddle
    • Singapore
    • Internet Publishing
    • 1 - 100 Employee
    • Graphic Design Intern
      • Mar 2020 - Aug 2020

      - Developed brand identity and overall design concepts for onboarded vendors new to social media - Handled conceptualisation and creation of digital content to grow restaurant vendors’ social media accounts. - Created posters, social media graphics, EDM graphics, leaflets, etc. for Oddle and various online channels - Developed brand identity and overall design concepts for onboarded vendors new to social media - Handled conceptualisation and creation of digital content to grow restaurant vendors’ social media accounts. - Created posters, social media graphics, EDM graphics, leaflets, etc. for Oddle and various online channels

  • LUSH | Singapore
    • Singapore
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Sales Ambassador
      • Oct 2019 - Jan 2020

      - Managed the outlet’s social media account and created collaterals for Instagram to share product knowledge, foster goodwill and increase brand awareness. - Provided customised product consultation and recommendations and provided enthusiastic customer service reflecting the company’s brand values - Managed the outlet’s social media account and created collaterals for Instagram to share product knowledge, foster goodwill and increase brand awareness. - Provided customised product consultation and recommendations and provided enthusiastic customer service reflecting the company’s brand values

Education

  • Ngee Ann Polytechnic
    Mass Communication, Film and Media Studies
    2018 - 2021
  • Secondary School Singapore
    GCE 'O'-Levels, -
    2013 - 2016

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