Experience

Income Insurance Limited

• Singapore
• Insurance
• 700 & Above Employee

• Distribution Development - Senior Manager

  • May 2020 - Present



DBS Bank

• Singapore
• Banking
• 700 & Above Employee

• Regional Bancassurance - Vice President

  • Jan 2017 - May 2020



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Proposition & Innovation Manager

  • Jun 2014 - Dec 2016



AXA

• France
• Insurance
• 700 & Above Employee

• Regional Product Marketing & Digital

  • Mar 2013 - Jun 2014

  1. Heading Product Marketing functions across all retail lines with a focus on SME and lifestyle. • To develop an offer through Value for Money Research Study and Best Practices deployed from Group. • To ensure that a product is designed from a profiling, segmentation, offer standpoint to ensure customer centricity while staying innovative and first in market. • To drive and validate the entire product delivery process which includes marketing materials, pricing, underwriting risk, regional governance, distribution, and training. 2. Market Research • To project manage the development of Value for Money market research (qualitative and quantitative) for product development customer segmentation, and market opportunities. • To synthesize and create actionable steps post-study. 3. Digital • To project manage on front end acquisition digital eSkin platform for Direct, Bancassurance, and Agency while ensuring the philosophy of customer engagement, profiling, segmentation, offer and acceptance are adhered. • To ensure key priority of Digital: Public Facing, Business Acquisition and Services, are driven and deployed. • To engage entities on newly developed prototypes for distribution channels. • To ensure search engine optimization efforts are implemented on public facing portals such as the corporate website to ensure accessibility and usability. 4. Governance & Monitoring Show less



Chubb

• Insurance
• 700 & Above Employee

• Account Manager (Bancassurance/Direct Marketing)

  • Mar 2010 - Mar 2013

  1. Sponsor (Partner) Management • To establish strategic relationship with the bank partners and develop business plans via a B2B2C model, with the objective of optimizing business opportunities and securing long term partnerships. • To explore new business strategy with Sponsor on untapped distribution channels, product mix and sequencing, marketing activities and touch points to ensure projected growth is achieved in Budget plans. • To prepare business plans, financials, and projections for Internal Management and Sponsor. • To analyze and review the persistency and loss ratio across Sponsor portfolio to ensure profitability of the business. 2. Campaign Performance Management • Ensure that the assigned portfolio Gross Written Premium is continuously achieving planned Budget figures. • Work closely with internal stakeholders (Underwriters, Operations, Analytics, Telemarketing) in both the local and regional office on agreed KPI, and resource planning across various channels: Telemarketing, Online, Service to Sales and Face to Face. • Track on a campaign level the key indicators for success, and to develop strategy and action plan to deliver benchmark targets. • Ensure that all Campaign Activities are approved and compliant by Legal, and MAS Regulation. 3. Product Development • Through continuous industry market intelligence analysis (on product benefits and price), to recommend and develop customized products for each Sponsor target base. • To develop products with relevant coverage and price while ensuring that products are creatively packaged to meet the needs of designated target segments. 4. Business Development (Courting of new partners) • To prepare financial projection, marketing proposal on products and channel management, letter of intent and marketing agreement. Show less



GREAT EASTERN

• Singapore
• Insurance
• 700 & Above Employee

• Strategic Alliance and e-Initiatives Associate

  • Jun 2008 - Jan 2010

  1. Strategic Partnership • Build strategic relationships with parent company, OCBC Bank and other alliance partners (MasterCard, NETS and ParkwayHealth Group), merchant tie-ups, event partners (F&N, Brands, Systema Lion, Pentax) and Life Planner’s business referrals, to create opportunities for the company and value added propositions to agency force, customers and stakeholders. • Work closely with the agency force (in particular the top agencies), alliance partners and internal stakeholders to execute activities to generate leads, sales and recruitment opportunities. 2. Marketing and Business Development • Conduct research and market analysis if required for the preparation of business proposal for marketing initiative and events to Management and Partner. • Coordinated and ensure smooth running of key events. • To launch partnership programs with OCBC to leverage and synergise with consumer bank products. • To collaborate with external key partners such as Parkway Health, Pentax, Cerebos, to drive campaign and lead generation program. • To oversee all events-themed marketing collateral are approved, and ensure events were well publicized through ATL (Press Ad and Radio). • To conduct briefing and training with the agency force on the marketing programs. • To conduct post mortem on all marketing programs. Show less