Valerie Kirk
Senior Content Writer at MeriTalk- Claim this Profile
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Bio
Tasha Klares
I’ve only had the pleasure of woking with Valerie for a few months, during which she worked on my team as a content specialist and corporate communications manager. In her first 60 days Valerie had launched a new internal communications strategy with incredible results, completely took over our thought leadership program and established a year-long editorial calendar, she jumped in to support our social media efforts taking them to new heights and was changing the way we manage communications as a whole. I was particularly impressed by Valerie’s ability to handle all situations with ease, whether that was working with tough clients, directly supporting PR for our CEO, managing our content marketing efforts with our digital and demand gen resources, she was always in willing to help, be patient and learn new skills to help her be successful in her role. Oh, and no matter how much commotion was going on in the office, Valerie has the capacity to tune it all out and deliver some incredible quality content.
Tasha Klares
I’ve only had the pleasure of woking with Valerie for a few months, during which she worked on my team as a content specialist and corporate communications manager. In her first 60 days Valerie had launched a new internal communications strategy with incredible results, completely took over our thought leadership program and established a year-long editorial calendar, she jumped in to support our social media efforts taking them to new heights and was changing the way we manage communications as a whole. I was particularly impressed by Valerie’s ability to handle all situations with ease, whether that was working with tough clients, directly supporting PR for our CEO, managing our content marketing efforts with our digital and demand gen resources, she was always in willing to help, be patient and learn new skills to help her be successful in her role. Oh, and no matter how much commotion was going on in the office, Valerie has the capacity to tune it all out and deliver some incredible quality content.
Tasha Klares
I’ve only had the pleasure of woking with Valerie for a few months, during which she worked on my team as a content specialist and corporate communications manager. In her first 60 days Valerie had launched a new internal communications strategy with incredible results, completely took over our thought leadership program and established a year-long editorial calendar, she jumped in to support our social media efforts taking them to new heights and was changing the way we manage communications as a whole. I was particularly impressed by Valerie’s ability to handle all situations with ease, whether that was working with tough clients, directly supporting PR for our CEO, managing our content marketing efforts with our digital and demand gen resources, she was always in willing to help, be patient and learn new skills to help her be successful in her role. Oh, and no matter how much commotion was going on in the office, Valerie has the capacity to tune it all out and deliver some incredible quality content.
Tasha Klares
I’ve only had the pleasure of woking with Valerie for a few months, during which she worked on my team as a content specialist and corporate communications manager. In her first 60 days Valerie had launched a new internal communications strategy with incredible results, completely took over our thought leadership program and established a year-long editorial calendar, she jumped in to support our social media efforts taking them to new heights and was changing the way we manage communications as a whole. I was particularly impressed by Valerie’s ability to handle all situations with ease, whether that was working with tough clients, directly supporting PR for our CEO, managing our content marketing efforts with our digital and demand gen resources, she was always in willing to help, be patient and learn new skills to help her be successful in her role. Oh, and no matter how much commotion was going on in the office, Valerie has the capacity to tune it all out and deliver some incredible quality content.
Experience
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MeriTalk
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United States
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Technology, Information and Media
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1 - 100 Employee
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Senior Content Writer
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Apr 2021 - Present
Responsible for creating engaging content including blog posts, byline articles, executive Q & As, and product data sheets for technology partners and solution providers to help them expand their reach across the federal IT landscape. Responsible for creating engaging content including blog posts, byline articles, executive Q & As, and product data sheets for technology partners and solution providers to help them expand their reach across the federal IT landscape.
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Independent Marketing Communications Writer
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Jan 2017 - Present
Experienced writer specializing in corporate communications, content creation, public relations, and internal communications. Projects include blog writing, internal and external newsletters, email campaigns, executive communications, brand messaging, and marketing collateral. Experience working for the public sector, B2B, and B2C organizations in the technology, financial, hospitality, and education industries. Experienced writer specializing in corporate communications, content creation, public relations, and internal communications. Projects include blog writing, internal and external newsletters, email campaigns, executive communications, brand messaging, and marketing collateral. Experience working for the public sector, B2B, and B2C organizations in the technology, financial, hospitality, and education industries.
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Force 3
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United Kingdom
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Security and Investigations
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Corporate Communications Specialist
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Sep 2018 - Apr 2021
Responsible for Force 3’s marketing communications activities and content strategy to build relationships, increase sales, and position the organization as a thought leader in the federal IT space. • Wrote thought leadership content including company blogs and byline articles for industry trade publications • Wrote product sales collateral, website content, social media posts, and use case materials • Handled internal communications to engage a remote sales force • Maintained editorial calendar • Managed PR agency Show less
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SECU Credit Union
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United States
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Financial Services
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300 - 400 Employee
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Corporate Communications Specialist and Marketing Writer
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Aug 2017 - Sep 2018
Responsible for developing and implementing internal and external communication strategies to engage employees spread across branches and corporate offices and to position the SECU brand in local markets. Handled public relations activities, social media, brand messaging, and marketing content development. Key Responsibilities: • Kept employees informed about key business activities and engaged with the business using a variety of communication channels • Wrote marketing materials and sales campaigns • Wrote all external communications, including press releases, social media posts, byline articles, and member newsletters • Maintained content calendars • Developed content marketing strategies to drive customer acquisition and retention Show less
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Wall Street English
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Spain
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Education Administration Programs
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700 & Above Employee
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Marketing Communications Manager
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Jun 2006 - Dec 2016
Responsible for all global marketing communications and internal/external corporate communications activities. Developed communication strategies to engage an international franchise network and inspire a global workforce. Also developed marketing strategies and campaigns for new product launches and product improvements. • Handled all franchise communications for a network spread across 29 countries • Developed change management communication strategies to support key corporate initiatives including global rebranding and new organizational ownership • Supported franchise event planning activities • Developed marketing and communication toolkits to support network and franchise teams in their daily activities • Wrote all corporate communications materials, product sales collateral, marketing campaign materials, and brand messaging • Managed vendors through creative campaign development Show less
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ARC
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United States
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Financial Services
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1 - 100 Employee
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Global Sales Manager
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Apr 2003 - Nov 2005
Responsible for increasing global customer participation in the ARC settlement system and meeting established sales targets. • Developed all product marketing materials • Organized customer training seminars (domestic and abroad) and developed training materials• Represented ARC at industry trade events
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Corporate Communications Specialist
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Oct 1997 - Apr 2003
Developed and implemented communications strategies designed to create awareness about ARC externally and engage employees internally. • Developed monthly employee newsletter• Created content for the employee intranet• Created content for corporate website• Oversaw material development for company rebranding
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Education
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Central Michigan University
Bachelor of Applied Arts, Business/Corporate Communications
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