Valerie Duong
Head of Growth at Bare Cremation- Claim this Profile
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Chinese, Cantonese Limited working proficiency
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English Native or bilingual proficiency
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Bio
Credentials
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Google Video Ads Certification
GoogleOct, 2020- Sep, 2024
Experience
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Bare Cremation
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Australia
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Individual and Family Services
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1 - 100 Employee
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Head of Growth
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Apr 2022 - Present
Bare is Australia's fastest growing death tech start up and is now the third largest cremation provider offering a simple and affordable alternative to traditional funeral services. I've scaled our systems and marketing initiatives, leading a team of 7 and work closely with the Bare founders to solve short-term problems and set the long-term strategy, including: - Driving the Growth function: In collaboration with the Head of Creative, I helped set our team goals and OKR's quarterly, and lead my team to prioritise our kpi’s to best meet the needs of the company's overarching goals. - Transitioned our strategy from Growth to Profitability: Reoriented our marketing strategy to shift to a long-term focus to reduce marketing spend and reliance on paid channels, in favour of exploring free acquisition and product lead growth. - Planned the growth strategy and serviceability in the UK market including managing website content, product options and media planning - Co-ordinated the Brand & Creative team, including inbound requests from different functions and managed the planning and execution of brand campaigns. - Improved performance channel efficiency by decreasing Google search CPA by 35% over two Quarters, and decreasing Facebook CPA by 40% -Scaled our company TikTok 'The Bare Bear' and 'Bare cremation' to hit 54k followers and 11.6k followers respectively. Check them out here: https://www.tiktok.com/@thebarebear_ & www.tiktok.com/@barecremation Show less
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Ovira
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Australia
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Wellness and Fitness Services
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1 - 100 Employee
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Performance Marketing Manager
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Nov 2021 - Apr 2022
Ovira are on a mission to end the unnecessary suffering of people with periods, everywhere. My role as Performance Marketing Manager at Ovira involved: - Managing the paid social and SEM strategy globally across all Ovira domains across EU, USA, UK & AU. This involved managing the ongoing relationship with agency partners and platform account managers. - Planned and forecast the media budget, which involved monitoring and daily reporting across paid media channels: tiktok, pinterest, google, facebook, instagram - Lead website testing to improve key core metrics, such as CRO & UX across all websites. Show less
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Koala
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United States
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IT Services and IT Consulting
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Digital Marketing Specialist - Social & Programmatic
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Dec 2020 - Nov 2021
At Koala, we make furniture for the digital age. - Manage paid social & programmatic across Australia and Japan - Budget monitoring and daily reporting of paid media channels - Reporting to stakeholders on campaign performance - Managed campaigns across Facebook, Tiktok, Pinterest, Snapchat and Youtube ad platforms - Lead the launch of new products across digital channels At Koala, we make furniture for the digital age. - Manage paid social & programmatic across Australia and Japan - Budget monitoring and daily reporting of paid media channels - Reporting to stakeholders on campaign performance - Managed campaigns across Facebook, Tiktok, Pinterest, Snapchat and Youtube ad platforms - Lead the launch of new products across digital channels
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Overdose.
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2019 - Dec 2020
Part of the Performance Media team I work across local and international e-commerce clients to execute their digital marketing strategies, specialising in paid social. Responsibilities included: - Training the wider performance marketing team on Paid Social best practice - Managed SEM & Youtube campaigns on the Google Network - Managed social campaigns on Tiktok, Pinterest & Facebook - Created paid social strategies for prospective and existing client - Managed and forecasted budgets - Meta's case study on my client Fossil: https://www.facebook.com/business/marketing-partners/case-studies/Overdose_Fossil Client portfolio: Alpha 60, Stussy, Signet, Fossil, Blazer, Cycology, Brosa, Nobody Denim, French Connection UK, Welleco, Show less
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Hello Social
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Australia
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Sep 2018 - Mar 2019
Managed the social accounts, strategy and community management of Australian brands. Client portfolio: Lifeline Australia, DV-Alert, Babble (assisted), Bob Jane T-Mart (campaign) Managed the social accounts, strategy and community management of Australian brands. Client portfolio: Lifeline Australia, DV-Alert, Babble (assisted), Bob Jane T-Mart (campaign)
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Milkbar Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Social Media Coordinator
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May 2016 - Jul 2018
Milkbar Digital is a digital marketing agency equipped with the sharpened tools to kick content marketing, digital and social media goals. We tailor the use of digital mediums Facebook, Pinterest, Snapchat, and Instagram to suit the needs of our brands and how they can best leverage these channels. In terms of content creation, we specialise in photography, post-production editing, tone of voice branding and copyrighting. My skills include, but are not limited to: - PR management/influencer outreach - Community Management across Facebook, Instagram, and Zomato - Conducting audits and analysing KPI's Client portfolio: Red Island Olive Oil, Tall Timber cafe, Brighton Soul, P'ure Papaya, Arkadia Beverages (content strategy) Show less
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Uber
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Türkiye
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Advertising Services
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100 - 200 Employee
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Marketing Associate (Corporate Partnerships & Strategy)
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Jul 2017 - Dec 2017
Assist the Head of Corporate Partnerships and Strategy (ANZ) to:- Execute brand activations for tier 1 events I.e. AFL Grand Final, Melbourne Spring Racing Carnival- Co-ordinated stunts, including UberCHOPPER, UberBOATS- Copywrite for press releases, EDMs, blogs, In-app cards, social posts- Liaise with stakeholders to coordinate co-branded assets
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Uber Expert & Greenlight Hub Leader
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Jul 2016 - Aug 2017
Work with driver's to maintain a positive partnership with the Uber brand by providing in-person and online support. I have also worked on many projects in creating orientation and training material for new employees, helped organise driver-partner events and facilitated internal events for employees.
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Digital Marketing Strategist, PR and Content Management Intern
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Apr 2016 - Aug 2016
Implement digital marketing strategies for various clients in the health, wellbeing and beauty industries by use of Instagram and Facebook. - PR management involved maintaining a database of contacts and influencers from different community spaces - Source UGC and external resources to be featured on client's public profiles. This requires a meticulous eye for detail to maintain a consistent brand image and voice across social media platforms. - Research current and upcoming trends to apply to campaigns Show less
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Media and Communications Associate
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Sep 2015 - Aug 2016
This position entails developing and implementing a marketing strategy to promote the Oaktree operations within Melbourne Uni. It also requires continual correspondence with Oaktree HQ to promote youth initiatives such as ‘live below the line’ and ‘Community Leaders Project’. As a team, we have regular group meetings, working closely with the head of Marketing to generate awareness in the happenings of poverty stricken areas. This position entails developing and implementing a marketing strategy to promote the Oaktree operations within Melbourne Uni. It also requires continual correspondence with Oaktree HQ to promote youth initiatives such as ‘live below the line’ and ‘Community Leaders Project’. As a team, we have regular group meetings, working closely with the head of Marketing to generate awareness in the happenings of poverty stricken areas.
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Education
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University of Melbourne
Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General
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