Valerie Hess
Senior Analytics Specialist at MHP/Team SI- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Business Analytics Science
GreenFigJun, 2023- Nov, 2024 -
Google Analytics Individual Qualification
SkillshopOct, 2022- Nov, 2024
Experience
-
MHP/Team SI
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Analytics Specialist
-
Oct 2022 - Present
• Develop and deliver comprehensive reports that provided clients with a holistic view of their business performance, including KPI tracking, trend analysis, and competitive benchmarking. • Conduct in-depth analyses of complex datasets to identify new insights and trends that help clients understand the impact of our services on their business. • Utilize statistical techniques and data visualization tools to effectively communicate findings to both technical and non-technical audiences. • Evaluate the effectiveness of integrated marketing campaigns by measuring the impact of digital strategies, such as social media, website analytics, and app usage, as part of larger marketing programs that also included traditional paid media and public relations. • Use data-driven insights to identify opportunities to optimize marketing campaigns and increase efficiency. • Manage and execute client reporting/insight programs using various reporting platforms, including Google Looker Studio, Matomo and Adverity. • Collaborate with Account Executives to interpret each client’s data insights and provide recommendations for business growth and optimization. Show less
-
-
-
Townsquare Media
-
United States
-
Advertising Services
-
700 & Above Employee
-
Corporate Content Insights Manager
-
Jul 2016 - Oct 2022
• Designed and implemented tools and reports to provide company-wide visibility into online and on-air performance for every market, station, and individual contributor. • Utilized various data sources including Google Analytics, station app metrics, and CMS platforms to create accurate analytics reports for social media and radio ratings. • Translated complex data into easily digestible visuals or graphics to drive a data-driven culture throughout the organization. • Conducted comprehensive investigations into traffic reporting trends for websites, social media, and station mobile apps. • Developed custom dashboards for each market by aggregating and reformatting data from multiple sources to meet specific needs. • Streamlined project completion across 67 local markets, prioritizing website maintenance, social media engagement, commerce content creation, and weekly/monthly reporting. • Drove visibility of over 350 brands across Google, Facebook, YouTube, and Instagram by ensuring criteria for local editors and increasing engagement. • Spearheaded the formal rollout of new tools or reports alongside platform and station app updates across the network of stations. • Translated data into meaningful findings and insights to ensure clear communication with key stakeholders. • Identified gaps and proposed new ideas for analysis to elevate story and recommendations, resulting in actionable insights that drove business growth. • Created clear and concise customer stories by translating data into easily digestible visuals or graphics for the broader organization. Show less
-
-
-
Wyoming Medical Center
-
United States
-
Hospitals and Health Care
-
300 - 400 Employee
-
Marketing Project Coordinator
-
Jun 2011 - Jul 2016
• Designed and streamlined robust processes to optimize marketing projects and maintain databases to manage Community Development Office (CDO) responsibilities and programs effectively.• Curated a database of all medical providers and supported all formal event planning for CDO activities, including community education, internal events, and hospital promotion events.• Successfully led marketing for product launches and coordinated public relations, direct mail pieces, sales training, and email campaigns.• Monitored strategic oversight, implementation, and daily management of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Pinterest, Google AdWords, and Analytics.• Reviewed and analyzed marketing campaign responses to pull relevant data and improve future campaigns.• Utilized data-driven insights to develop effective social media strategies that engaged the target audience and increased brand awareness.• Developed key relationships with vendors, printers, and shipping agents to ensure the timely and cost-effective execution of marketing initiatives.• Broadened new businesses by devising robust sales, advertising, and marketing campaigns that effectively communicated the value proposition to potential customers.• Optimized branding initiatives by preparing marketing packages and advertising collateral that secured prospects and increased sales.• Offered executive recommendations for product changes to enhance customer interest and maximize sales, resulting in increased revenue and profitability.• Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.• Used data visualization tools and dashboards to provide clear and concise presentations that effectively communicated results and insights to key stakeholders.• Utilized excellent communication and collaboration skills to foster strong relationships with clients and stakeholders. Show less
-
-
Executive Assistant
-
Jan 2007 - Jun 2011
Offered executive support for the Vice President of Patient Care and Chief Medical Officer. Served as a liaison for other managers and directors. Tackled and addressed top-level, high-priority issues with professional administrative discretion. Revised and maintained master calendar for client appointments.• Detailed and arranged travel arrangements and venue reservations for conferences and seminars.• Opened, read, and wrote answers to routine letters and correspondence for executives.• Set up meeting and event logistics for senior management and updated calendars. Show less
-
-
Education
-
2010 - 2014
Westwood College-Denver South
Associate's degree, Business Administration
Community
