Experience

Elite PR Group

• Taiwan
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jan 2022 - Present

  ‧ In charge of clients in the consumer tech, tech, streaming, and gaming industry, including Bose, NetApp, Spotify, Xbox, and EA. ‧ Advised PR strategy through monitoring media and analyzing competitors and industry.‧ Establishing and maintaining long-term relationships with the media in the tech and gaming industry, and conducting effective communications with the key media.‧ Organizing and executing the PR events, including media gatherings and press experience conferences.‧ Developing and maintaining long-term relationships with influencers from various fields, and advised content adjustment to meet the brand’s communication goal.‧ Identified and delivered key messages to the target audience through different means, including press releases, media gatherings, byline, and interviews. Show less

• Account Executive

  • Oct 2020 - Dec 2021



Snacklips

• 台北市

• Marketing Intern

  • Jul 2019 - Dec 2019

  ‧ Conducted inter-industry cooperation and B2B digital marketing plan, including EDM, social media, press releases, blog writing, and SEO. ‧ Proposed festival marketing plan and Ghost festival and Christmas exceeded the KPI. ‧ Responsible for writing blogs and optimizing SEO content. An article I operated on Christmas had been ranked in the top 3 on an organic search engine for a month. ‧ Negotiate with snack manufacturers to order snacks at the best price. ‧ Conducted inter-industry cooperation and B2B digital marketing plan, including EDM, social media, press releases, blog writing, and SEO. ‧ Proposed festival marketing plan and Ghost festival and Christmas exceeded the KPI. ‧ Responsible for writing blogs and optimizing SEO content. An article I operated on Christmas had been ranked in the top 3 on an organic search engine for a month. ‧ Negotiate with snack manufacturers to order snacks at the best price.



Elite PR Group

• Taiwan
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • Jan 2019 - Jul 2019

  ‧ Support holding media receptions. Public relations practices have strengthened my communication skills with different stakeholders. ‧ Responsible for media monitoring and situation analysis to provide customers with essential daily information. ‧ Support organizing and analyzing media data, and also observe trends to compile monthly reports. ‧ Responsible for contacting journalists, confirming the presence of media gatherings, and the receipt of a new release. ‧ Support holding media receptions. Public relations practices have strengthened my communication skills with different stakeholders. ‧ Responsible for media monitoring and situation analysis to provide customers with essential daily information. ‧ Support organizing and analyzing media data, and also observe trends to compile monthly reports. ‧ Responsible for contacting journalists, confirming the presence of media gatherings, and the receipt of a new release.