Valerie Beaulieu

Senior Marketing and Communication Strategist - Student Health, Wellness and Support at University of Ottawa
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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John Conrad

Valerie has worked in two of my departments over the last 4 years at the College. During that time she has demonstrated great time management skills, initiative, creativity, and professionalism. Valerie is very self-directed and goal focused. She is also a great team member who brings a positive attitude and desire to make others successful. Valerie would be a great addition to any organization.

Dan Hendry

It’s rare that you come across someone as well-rounded and talented as Val. I had the pleasure of working with her for four years at St. Lawrence College. Val's ability to juggle multiple projects was unlike any I’ve seen before. She is a detail-oriented & organized event planner with creative flair. When helping establish the Innovation Hub @ St. Lawrence College she made a dramatic difference in the productivity of our team. She is driven, determined and consistent. Any team would be lucky to have Val as an addition.

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Credentials

  • Enactus Canada Community Service Leadership - Bronze
    Enactus Canada
    Aug, 2018
    - Oct, 2024
  • Hubspot Social Media Certification
    HubSpot Academy
    Feb, 2019
    - Oct, 2024
  • Google Ads Fundamentals
    Google AdWords Certified
    Jan, 2019
    - Oct, 2024
  • Mental Health Certification Training
    -
    Aug, 2018
    - Oct, 2024
  • Recipient of Excellence of IMC Award
    St. Lawrence College
  • Recipient of the Spirit of the Gregs
    St. Lawrence College

Experience

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Senior Marketing and Communication Strategist - Student Health, Wellness and Support
      • Feb 2023 - Present

      Develops and oversees the creation and production of relevant content to support the omnichannel vision of the proposed strategies in a multi-vehicle environment (e.g., social media, digital channels, web, video and print), as required and proposed.Conduct in-depth research to understand target audiences, the competitive environment and the preferred marketing and communications vehicles within the context of the omnichannel environment prescribed by the overall vision of the Marketing and Communications team.

    • Communication strategist
      • Jun 2022 - Feb 2023

      Develops communication strategies for clients at the university of Ottawa.

    • Event and Administrative Coordinator
      • Jun 2019 - Feb 2023

      - Provide logistical support and overall coordination for the Ceremonies and Events office- Coordinates office administration and assists the senior manager and senior event officers with activities, projects and events for the Office of the President- provide bilingual customer service and acting as a resource person- coordinating activities, projects, meetings and events- updating website and social media content- Planning and executing events- working with media at events

    • Event Coordinator
      • Mar 2021 - Jun 2022

      - Collaborates in all aspects of planning and execution of the Professional Development Centre’s events and programs.- Organizes events and programs.- Prepares and publishes promotional material.- Research and analysis - Assists in the collection and examination of information to maintain, expand, and renew the resources of the Centre.- Documentation.- Coordination

    • Event and Administrative Coordinator
      • Jun 2019 - Mar 2021

  • Enactus
    • Kingston
    • Enactus Volunteer
      • Sep 2016 - Present

      As an Enactus member I work on projects that are created to help better the community in a variety of areas such as increasing financial literacy, empowering are youth, and maintaining a sustainable lifestyle. As of last year I have taken part of Regionals and Nationals where our team competed against all Universities and Colleges in Ontario by presenting on our projects. By doing this I built presentation and networking skills. Nationals was held in Vancouver at the Convention center where we competed against all schools across Canada.

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Coordinator- Volunteer
      • May 2020 - Mar 2021

      This role has a high focus on social media marketing across various channels. This job entails running social media campaigns, creating full content calendars on a monthly basis, creating branding guidelines and growing brand awareness to implement more workout classes for homeless youth in cities across Canada. This role has a high focus on social media marketing across various channels. This job entails running social media campaigns, creating full content calendars on a monthly basis, creating branding guidelines and growing brand awareness to implement more workout classes for homeless youth in cities across Canada.

    • Canada
    • Security and Investigations
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2019 - Aug 2020

      Limestone Technologies is an international company offering innovative solutions for the following markets: Credibility Assessment; Sex Offender Management; Biofeedback Instrumentation; and Custom Solutions. My role as a marketing Intern was to assist the Marketing Coordinator; - Assisting in the strategy and execution of distinctive and compelling marketing initiatives - Helping launch two new products to the market - Developed social media content for several different products using tools such as hootsuite and Later - Designed several manuals using InDesign, Canva, and Photoshop - Brainstormed/Executed new ideas for current brands - Developed a marketing plan for a product launch

    • Campus Ambassador
      • Sep 2018 - May 2020

      As an Ambassador my role is to promote and sell the Sales Competition to students. Using various techniques such as creating games and events for students to sign up, reaching out to faculty and arranging class visits to talk about the event. Involves constantly challenging students and finding ways to get them to take part in this competition. As an Ambassador my role is to promote and sell the Sales Competition to students. Using various techniques such as creating games and events for students to sign up, reaching out to faculty and arranging class visits to talk about the event. Involves constantly challenging students and finding ways to get them to take part in this competition.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Innovation Hub Associate
      • May 2018 - May 2020

      My role in the Innovation Hub consists of a variety of things such as reaching out to staff, faculty and students at St. Lawrence College to see what innovative activities they have planned for year 2018 and 2019 and help facilitate those events in the Hub. The goal is to give students the opportunity to take part in Experiential learning events with a focus on creativity, collaboration, critical thinking, social impact and reflection. My role also consists of developing events that the hub can facilitate and lead using community involvement to provide fun and engaging events for the students.

    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Promotional Street Team
      • Mar 2019 - Jun 2019

      Being part of the promotions team, I work on going to businesses around Kingston to promote Cirque Du Soleil. We offer posters, scratch tickets as well as encouraging businesses to do social media contests. I work events at Leon's centre where we spark up a conversation with people and give them information about Cirque Du Soleil and the show dates. Skills: - Selling - Promoting - Building relationships - Organization Being part of the promotions team, I work on going to businesses around Kingston to promote Cirque Du Soleil. We offer posters, scratch tickets as well as encouraging businesses to do social media contests. I work events at Leon's centre where we spark up a conversation with people and give them information about Cirque Du Soleil and the show dates. Skills: - Selling - Promoting - Building relationships - Organization

    • Pro-Shop Representative
      • Apr 2015 - Oct 2017

      This job consisted of booking reservations, organizing tournaments, cashing out golfers, organizing the Pro shop and completing a variety of tasks for the members. I occasionally worked at the bar as a server while constantly providing great customer service to the golfers. This job consisted of booking reservations, organizing tournaments, cashing out golfers, organizing the Pro shop and completing a variety of tasks for the members. I occasionally worked at the bar as a server while constantly providing great customer service to the golfers.

  • Calypso Waterpark
    • Ottawa, Canada Area
    • Team Lead
      • Jun 2017 - Aug 2017

      This job consisted of leading a small team to perform their daily jobs. Supervised and ensured the job was well done. Provided tips and guidance to my staff. Provided excellent customer service on a daily basis. This job consisted of leading a small team to perform their daily jobs. Supervised and ensured the job was well done. Provided tips and guidance to my staff. Provided excellent customer service on a daily basis.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Student Assistant
      • Oct 2015 - Apr 2017

      Student engagement for the School of Business at St. Lawrence College. Organizing events, orientation and offering networking opportunities for the students. I am the point of contact for students in all business programs. Constantly creating new and exciting events to prepare students for graduation. This role consisted of constantly creating opportunities for students to get involved and learn valuable skills that will help them in their future careers. I created and facilitated two conferences with over 200 attendees; the purpose of these conferences was to give students a chance to hear from guest speakers on the topic of leadership, motivation and gain networking experiences.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Customer Service Representative
      • Jul 2014 - Aug 2016

      Provided excellent customer service to those who used the company's services. Booked reservations, became fluent with salesforce and metracare. Provided excellent customer service to those who used the company's services. Booked reservations, became fluent with salesforce and metracare.

  • Luce hair studio
    • 230 Gore road
    • Assistant
      • Jul 2013 - Sep 2015

      Consisted of working with clients, assisting the hair stylists, working the front desk and answering phone calls as well as scheduling appointments. Consisted of working with clients, assisting the hair stylists, working the front desk and answering phone calls as well as scheduling appointments.

Education

  • University of Ottawa
    Master of communications, Communication and Media Studies
    2020 - 2024
  • St. Lawrence College
    Interactive Marketing Communications Postgraduate Certificate, Marketing
    2018 - 2019
  • Laurentian University/Université Laurentienne
    Bachelor of business administration, Business/Commerce, General
    2014 - 2018

Community

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