Experience

AINEM Associazione Italiana Neuromarketing
• Italy
• Business Consulting and Services
• 1 - 100 Employee
• Researcher

  • Sep 2022 - Present

SMARTER LAB Srl
• Italy
• Information Technology & Services
• Ricercatrice - Psicologa

  • Mar 2021 - Oct 2023

Gruppo Reti
• Italy
• Research Services
• 1 - 100 Employee
• Ricercatrice - Psicologa

  • Mar 2021 - Oct 2023


GTechnology

• Italy
• Research Services
• 1 - 100 Employee

• Ricercatrice - Psicologa

  • Feb 2013 - Mar 2021

  Psychologist and market researcher in the Laboratory of Neurosciences Foundation GTechnology. I manage relationships between GTechnology and universities and follow social projects about social inclusion of young and elderly people. I also work as a researcher and consulting in the areas of consumer behavior, evaluation of the effectiveness of communication (TV, press, web ...), product packaging, usability and user experience. Psychologist and market researcher in the Laboratory of Neurosciences Foundation GTechnology. I manage relationships between GTechnology and universities and follow social projects about social inclusion of young and elderly people. I also work as a researcher and consulting in the areas of consumer behavior, evaluation of the effectiveness of communication (TV, press, web ...), product packaging, usability and user experience.


Università Cattolica del Sacro Cuore
• Higher Education
• 700 & Above Employee
• Professore a contratto - Master International Marketing Management

  • Sep 2017 - Dec 2019


1to1lab.com

• psychologist and market researcher

  • Mar 2011 - Dec 2012

  Psychologist and market researcher. I deal with neuromarketing research applied to various fields such as television advertising, copy testing, usability testing, product placement, advertising printing, shopping experience in stores. Using tools such as EEG, eyetracker and qualitative methodologies such as in-depth interviews and questionnaires (even online). Responsible for contacts with the universities for the collaboration of graduating students and interns.

• market researcher

  • Jun 2010 - Feb 2011


Catholic University of Milan
• training

  • Oct 2009 - Apr 2010