Experience

Medelhan

• Italy
• Marketing Services
• 1 - 100 Employee

• Key Account Manager Senior

  • Oct 2020 - Present

  Most of the business within the design industry is currently generated through contract and residential projects. The key to do business in this industry is finding the right partner at the right moment. We are connected worldwide with insiders, specifiers and furniture/design industry representatives to help you get the best opportunity. We provide online and offline services. Most of the business within the design industry is currently generated through contract and residential projects. The key to do business in this industry is finding the right partner at the right moment. We are connected worldwide with insiders, specifiers and furniture/design industry representatives to help you get the best opportunity. We provide online and offline services.



Polo Formativo Legno Arredo

• Docente corso Internazionalizzazione d'Impresa

  • Oct 2016 - Oct 2020

  OBIETTIVI DEL CORSO o Fornire strumenti di analisi efficaci. o Declinare le informazioni ricavate dall’analisi in azioni strategiche coerenti o Fornire strumenti manageriali utili alla gestione del business L’obiettivo del corso è dunque quello di formare futuri Export Managers! TEMI TRATTATI DURANTE IL CORSO 1. Internazionalizzazione di impresa: come e perché sviluppare un piano strategico 2. Analisi Paese e analisi di mercato 3. I canali di distribuzione e il contract 4. Contratti, pagamenti, logistica 5. Le barriere all’entrata 6. Focus di approfondimento: USA – RUSSIA - CINA Show less



FEDERLEGNO ARREDO EVENTI S.P.A.

• Italy
• 1 - 100 Employee

• Project Manager - International Promotion Office

  • Jul 2016 - Oct 2020

  Job description: The aim of my position is to support the internationalization process of Italian furniture companies throu business matching an lead generation activities with key players on targets markets. After a first phase of country analysis, market analysis and competitor analysis, we identify target markets and we start building a solid network with local operators in both b2b and b2c channels (specifically with architect and design firms, developers and contractors and distributors); we activate partnership with local suppliers and institutions in order to get easy access to relevant contacts and resources; we design activities and events, from concept to detailed operations plan, in order to offer the best possible solution to our clients, both in term of generated leads and time effectivness. As part of a team, generally I take part in most of these steps, from creative and stategic thinking to the implementation of all key activities. I also usually play a key role in team leadership and coordination. Show less



Modenese Luxury Interiors

• Italy
• Interior Design
• 1 - 100 Employee

• Export Manager

  • 2011 - Jun 2016

  Working as export manager for Asian market at Modenese Gastone, I am responsible for building the commercial network in different developing countries through the following activities: - scouting the market looking for local partners; - participating in commercial missions organized by chambers of commerce, embassies or other organizations; - evaluating business opportunities in order to support investment decisions; - attending events and international exhibitions to collect information about market trends and customer preferences for the luxury and lifestyle industry; - reporting feedback to support the R&D function; In order to perform these tasks I’ve acquired travelling experiences in several countries such as China, Hong Kong, Taiwan, India, South Korea, Mongolia, Thailand, Singapore and Malaysia developing a deep knowledge about economic and cultural trends in Asia. Accomplishing the star-up process in the Chinese market accounts today as my main task. In order to build a stable and well-connected distribution system - I perform ongoing market and competitor analysis and benchmarking; - I personally negotiate with local buyers such as furniture showrooms, shopping malls, architects and design studios, - I manage complex interior design projects for high-income Chinese customers coordinating the different parts involved; - I keep networking and public relations with local customers and medias, - I plan online and offline marketing campaigns, - I perform reporting activities such as budgeting and margin analysis to plan short and long term strategies together with the company’s board of directors During my experience in the Chinese market I’ve enhanced my knowledge of Chinese language, I’ve acquired considerable public speaking and negotiation skills both for B2B and B2C sales, I’ve developed managerial capabilities to multitask and effectively plan a project. Show less



Electraline Group

• Italy
• Consumer Goods
• 1 - 100 Employee

• Marketing Intern

  • Jul 2010 - Sep 2010

  Market and distribution channels analysis for the electric appliances industry in China, with particular focus for the city of Shanghai. Identification of main competitors and benchmarking. Pricing and margin analysis. The analysis aimed to identify new business opportunities in the retail market by enlarging the company's product portfolio. The analysis was supported both by primary data collected on the field and by the analysis of secondary data. The final report was discussed with the company Director together with the marketing team. Show less