Valeria Lazareva

Lead Product Designer at Yolla Calls International
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Contact Information
us****@****om
(386) 825-5501
Location
Belgrade, RS

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Experience

    • Telecommunications
    • 1 - 100 Employee
    • Lead Product Designer
      • Apr 2023 - Present
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Freelance Designer
      • Mar 2022 - Present

      - Research and teaching. Research, design reviews and consultations, mentorship. - Product design. The design of features within the product, adding new elements to the design system and writing documentation for them. Work from discussing the features' necessity, its goal and defining main success metrics to preparing ui with final text (in Russian and English) and writing specifications for development - Marketing. Design of layouts for targeting (static and motion using 3d models)… Show more - Research and teaching. Research, design reviews and consultations, mentorship. - Product design. The design of features within the product, adding new elements to the design system and writing documentation for them. Work from discussing the features' necessity, its goal and defining main success metrics to preparing ui with final text (in Russian and English) and writing specifications for development - Marketing. Design of layouts for targeting (static and motion using 3d models), adaptive promo-landings Show less

    • Netherlands
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Senior Product Designer
      • Jan 2022 - Mar 2022

      Development frozen due to the February events In a couple months of work, I had time to dive in and work with two products: Backoffice for supervisors: redesigned the logic of shift scheduling from week to month (according to the first tests, the process of filling shifts become faster and with less errors), updated the disparate elements in the design system and added missing elements Courier app (iOS, Android): creating a design system, reviewing the entire app and… Show more Development frozen due to the February events In a couple months of work, I had time to dive in and work with two products: Backoffice for supervisors: redesigned the logic of shift scheduling from week to month (according to the first tests, the process of filling shifts become faster and with less errors), updated the disparate elements in the design system and added missing elements Courier app (iOS, Android): creating a design system, reviewing the entire app and creating missing scenarios and layouts. Comparing and adjusting versions from different platforms to a unified design. Aligning the process of working with the designer to release development resources. masterdelivery.ru Show less

    • United States
    • Banking
    • 1 - 100 Employee
    • Ui/Ux designer
      • Mar 2021 - Jan 2022

      Fintech startup, where I managed to apply many skills: Product design: MVP design of bank application, development and design of scenarios for money transfer and request, card details etc., development of Ui-kit, optimization materials from outsourced designers, working with product team starting from idea, scenario, layouts and text, to setting tasks for developers, test and follow-up of changes success. Marketing: SMM-materials (instagram posts and stories, YouTube channel… Show more Fintech startup, where I managed to apply many skills: Product design: MVP design of bank application, development and design of scenarios for money transfer and request, card details etc., development of Ui-kit, optimization materials from outsourced designers, working with product team starting from idea, scenario, layouts and text, to setting tasks for developers, test and follow-up of changes success. Marketing: SMM-materials (instagram posts and stories, YouTube channel covers and design, Twitch and Medium), preparing media-kits for pr-companies and bloggers. Product Hunt material production (editing demo videos, animated avatars, presentation and pr-kit). Designing and compiling websites for marketing companies on Tilda. In addition, worked in a team with a researcher, interviewing users, making surveys and forming hypotheses based on them. Writing textual scripts for interactions within the bank bot, writing redpolitics and confluence articles, assigning tasks to designers. Show less

    • Information Technology & Services
    • 1 - 100 Employee
    • Product designer
      • Dec 2019 - Dec 2020

      Санкт-Петербург, Санкт-Петербург, Россия Designing an ecosystem of 5 products in a startup: Go bitnic (loyalty service with pre-order function) Pay bitnic (POS) Order bitnic (mobile service for cashiers (to replace pay)) Lead bitnic (back office) My work included: Development of a design system for all products, development of new features from idea and script to transfer to layout, development of personas, CJM, participation in compiling a roadmap and determining key metrics, custdev, conducting interviews… Show more Designing an ecosystem of 5 products in a startup: Go bitnic (loyalty service with pre-order function) Pay bitnic (POS) Order bitnic (mobile service for cashiers (to replace pay)) Lead bitnic (back office) My work included: Development of a design system for all products, development of new features from idea and script to transfer to layout, development of personas, CJM, participation in compiling a roadmap and determining key metrics, custdev, conducting interviews with users, developing advertising materials and designing landing pages. More about the project: bitnic.ru Show less

    • Motion Designer
      • Jan 2018 - Dec 2019

      Самарская область, Россия In the first year I created videos for the mediabuying department, created interface animations, then promoted to the ASO department and creating selling screenshots for appstores, redesigning, adapting and animating interfaces.

    • Графический дизайнер
      • Oct 2016 - Sep 2017

      Самарская область, Россия POS design, design and posting of social networks, creating a corporate identity for coffee houses, PR and advertising companies

    • Junior Web Designer
      • Sep 2012 - Jun 2013

      Самара, Самарская область, Россия Website development

Education

  • МГУТУ
    Bachelor, Graphic design
    2012 - 2015
  • МБОУ СОШ 124
    2000 - 2011

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