Experience

THE 3RD EYE

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Feb 2021 - Present



Arion - Solenti Beauty Bar

• Miami, Florida, United States

• Marketing Director

  • Aug 2019 - Jan 2021



Havas

• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • May 2018 - Jul 2019

  Clients: GSK Respiratory Clients: GSK Respiratory



Campbell Ewald

• Advertising Services
• 400 - 500 Employee

• Account Supervisor

  • Jun 2017 - May 2018

  Clients: MIlkPEP and Claritin Client Services & Strategic Planning: - Supervise and manage client relationship and integrated marketing execution efforts with internal and inter-agency teams - Own Digital/Social/Shopper Marketing /Radio/OOH/TV/Product Integrations creative development and review process - Work with Group Account Director and client to uncover business needs, objectives, and opportunities, drive brand strategy, and identify tactics to achieve client objectives - Partner with General Market Account Management teams to ensure a Total Market and integrated approach - Own and author day-to-day client communications such as SOW, monthly budget reports, timelines, and research implications - Facilitate the development of project briefs, working with strategic planners and insights and analytics teams - Traffic TV and digital campaigns along with Senior Project Manager - Author quarterly competitive reviews and provide key implications to strengthen brand and analyze impact on our business Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Connections | Intern, KO Planning

  • Jun 2016 - Aug 2016

  - Provided market launch counsel for emerging brands in the “Waters, Teas, Coffee”, and “Venturing & Emerging” portfolios - Analyzed consumer, media and technology trends, and competitive spend to provide strategic and tactical recommendations - Provided market launch counsel for emerging brands in the “Waters, Teas, Coffee”, and “Venturing & Emerging” portfolios - Analyzed consumer, media and technology trends, and competitive spend to provide strategic and tactical recommendations



Zubi

• United States
• Advertising Services
• 1 - 100 Employee

• Jr. Account Executive

  • Feb 2014 - May 2015

  Client Services & Strategic Planning: - Key point person for strategic development and execution of digital, social, POP, radio campaigns and product integrations - Crafted messaging support for product launches across national/regional markets and informed Field Marketing Managers - Supported the Account Supervisor and collaborated with internal/inter-agency teams to manage deliverables, ensure creative alignment, and track budget Digital Media & Analytics: - Directed the planning and creative development of digital, video, and social assets needed across media partners and vendors - Provided strategic direction to internal Social Media team to ensure product launches and content calendars followed brand strategy, achieved marketing objectives, and respected legal requirements Show less



Orange Advertising Network Americas

• Miami/Fort Lauderdale Area

• Marketing Executive

  • Nov 2010 - Jan 2014

  Strategic Planning & Content Creation: - Created the first demo video for the sales team showcasing digital, video, and mobile capabilities to enhance sales pitches - Prepared high impact digital, video, and mobile proposals for key U.S. Hispanic and Latin American agencies - Compiled and analyzed market, audience, and digital insights/trends to provide strategic proposal recommendations - Managed partnership between sales team and network publishers for sales, negotiation, and execution processes Ad Operations: - Onboarded new publishers to the platform, communicated processes, and facilitated integrations with Ad Operations team - Prepared monthly revenue reports for publishers with campaign results leveraging DoubleClick for Publishers reporting Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive, CEM-JWT

  • Jul 2010 - Nov 2010

  Client Services: - Lead client coordinator for management of two key client accounts in the consumer packaged goods and development industry - Managed creative direction for the designing of brand logos as well as print, radio, and television advertisements - Collaborated in the planning and management of client events and brand activations to enhance brand presence Media Planning: - Prepared monthly media plans for television campaigns tailored to brand’s target audience and objectives - Compiled and analyzed research on media platforms to strategically select best channels for television and radio campaigns Show less



Children's Hospital of Philadelphia

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Research Assistant

  • Jun 2009 - Jul 2009

  - Assisted with an ongoing research project dealing with race and health care among adolescent girls, including recruiting, screening, and conducting surveys on their experience with a variety of medical providers - Assisted with an ongoing research project dealing with race and health care among adolescent girls, including recruiting, screening, and conducting surveys on their experience with a variety of medical providers



Hospital Metropolitano Vivian Pellas

• Nicaragua
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Intern

  • Jun 2007 - Jul 2007

  - Worked in the customer service department and the Association for Burnt Children’s department surveying patients on their experience at the hospital in order to improve service and care standards - Co-designed and implemented the first survey for the Association for Burnt Children’s department - Worked in the customer service department and the Association for Burnt Children’s department surveying patients on their experience at the hospital in order to improve service and care standards - Co-designed and implemented the first survey for the Association for Burnt Children’s department