Experience

Euro-Excellence

• Canada
• Import & Export
• 1 - 100 Employee

• Product Manager

  • Aug 2021 - Present

  Product Manager for Chocolate Category. Product Manager for Chocolate Category.



Levapan

• Colombia
• Food Production
• 700 & Above Employee

• Mermelades and Confectionery Brand Chief

  • Feb 2021 - Aug 2021



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Specialist Skin Care Colombia

  • Jun 2020 - Dec 2020

  •Deployment of Pond’s Marketing mix strategy in Colombia, which includes: development of consumer studies to deliver a locally-adapted marketing mix, leading beauty advisors program, working closely with ATL/BTL agencies. During 2020, sell out performance was stable, in spite of the pandemic due to the 360 plans we’ve implemented. •Innovation strategy lead having 8 simultaneous projects, and managing to anticipate the biggest launch of the year in the Anti-Aging segment by 6 months, which… Show more •Deployment of Pond’s Marketing mix strategy in Colombia, which includes: development of consumer studies to deliver a locally-adapted marketing mix, leading beauty advisors program, working closely with ATL/BTL agencies. During 2020, sell out performance was stable, in spite of the pandemic due to the 360 plans we’ve implemented. •Innovation strategy lead having 8 simultaneous projects, and managing to anticipate the biggest launch of the year in the Anti-Aging segment by 6 months, which has allowed us to win +200 BPS YTD. •Digital marketing and ecommerce strategy lead with precision marketing and one to one methodologies, conversion solutions, inuencers and BOT’s potentiation under which Ecommerce sales have exponentially growth vs 2019, achieving +311% YTD

• Marketing Specialist AXE

  • Jul 2019 - May 2020

  •Brand’s marketing & communication strategy and innovation process lead for Axe in Colombia, Ecuador and Central America. As a result, Axe achieved a +250 bps market share gain (100% incremental) with « Ice Chill » launch, an innovation that received a Middle Americas performance award for surpassing Business case targets by +130% •S&Op (Sales & Operations Process) development for Axe in Colombia. •Marketing support leader for sachets’ harmonization project in Latin America, coordinating… Show more •Brand’s marketing & communication strategy and innovation process lead for Axe in Colombia, Ecuador and Central America. As a result, Axe achieved a +250 bps market share gain (100% incremental) with « Ice Chill » launch, an innovation that received a Middle Americas performance award for surpassing Business case targets by +130% •S&Op (Sales & Operations Process) development for Axe in Colombia. •Marketing support leader for sachets’ harmonization project in Latin America, coordinating actions with multifunctional teams from different countries to restructure our business model for the base of the pyramid. This project achieved a portfolio simplification of 61% in dimensions, 40% in sizes, and we expect a margin improvement of 580 BPS to ensure exponential growth in Latam.

• Marketing Specialist Skin Care Colombia at Unilever

  • Aug 2018 - Jun 2019

  •Marketing extension lead of Ego in other personal care categories for Colombia and Ecuador. •Define and execute together with the Brand manager, the innovation funnel for Ego in the medium and long term according to consumer insights, working on innovation projects with an incremental sales opportunity of 7.7M Euros.

• Marketing Intern

  • Jul 2017 - Jul 2018

  * Support for Brand manager in 360 marketing plans, coordination with agencies, advisory program and tactical plans’ execution. I designed a tool for startegic planning to guarantee an omnichannel brand strategy. •Brand performance analysis, detecting distribution and incremental sales opportunities in specific channels, which led to rethinking the brand's strategy in the traditional channel.



Universidad de La Sabana

• Colombia
• Higher Education
• 700 & Above Employee

• Financial Management Tutoring

  • Feb 2017 - Jun 2017

• Macroeconomics Tutoring

  • Jul 2015 - Jun 2017

• Introduction to Political Science Tutoring

  • Jul 2015 - Nov 2016

  Academic assistance on the subject through feedback on investigative case-studies.

• Representative of EPAS Accreditation Student Group

  • Jan 2015 - Feb 2016

  Leader Student in Bachelor of Business Administration (BBA) and Bachelor of International Business (BIB) Programme Set's EPAS Accreditation from the International School of Economic and Administrative Sciences, Universidad de la Sabana, Colombia. I participated and guided the process of drafting the Student Report and the interaction with the Peer Review Team.

• Admissions Coordinator - PAT Program

  • Jan 2014 - Jun 2015

  Support in Admission of prospective students for International Business and Service Management Bachelor Programs. Strengths on database management, planning and execution of Theoretical and Practical Workshops.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Jan 2017 - Feb 2017

  Stanford Honors Academies. TA for Global Business Entrepreneurship course, taught by Professor Raj Bhargava. Stanford Honors Academies. TA for Global Business Entrepreneurship course, taught by Professor Raj Bhargava.