Valeria Martin
Marketing Manager at ZWILLING J.A. Henckels Canada Ltd.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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French Full professional proficiency
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Bio
Channy M.
Valeria was a pleasure to work with. She always made sure to take initiative and was thorough in every single aspect of her work. She always took care to pay attention to detail and completely surpassed our expectations. Valeria has also spent some time working on content for our company and client social media feeds. I recommend Valeria to any company looking to hire a young pr professional.
Mitchell Vinnitsky
Since meeting Valeria four years ago, she has been an integral part of the leadership team at Moxie's. She is a diligent worker, who is able to stay focused on the task at hand, yet simultaneously facilitate a friendly and welcoming environment to guests and other staff. She is the epitome of a 'people person', and is able to find a solution to any dilemma put in front of her. The combination of her work ethic and personality make her a fantastic addition to any team.
Channy M.
Valeria was a pleasure to work with. She always made sure to take initiative and was thorough in every single aspect of her work. She always took care to pay attention to detail and completely surpassed our expectations. Valeria has also spent some time working on content for our company and client social media feeds. I recommend Valeria to any company looking to hire a young pr professional.
Mitchell Vinnitsky
Since meeting Valeria four years ago, she has been an integral part of the leadership team at Moxie's. She is a diligent worker, who is able to stay focused on the task at hand, yet simultaneously facilitate a friendly and welcoming environment to guests and other staff. She is the epitome of a 'people person', and is able to find a solution to any dilemma put in front of her. The combination of her work ethic and personality make her a fantastic addition to any team.
Channy M.
Valeria was a pleasure to work with. She always made sure to take initiative and was thorough in every single aspect of her work. She always took care to pay attention to detail and completely surpassed our expectations. Valeria has also spent some time working on content for our company and client social media feeds. I recommend Valeria to any company looking to hire a young pr professional.
Mitchell Vinnitsky
Since meeting Valeria four years ago, she has been an integral part of the leadership team at Moxie's. She is a diligent worker, who is able to stay focused on the task at hand, yet simultaneously facilitate a friendly and welcoming environment to guests and other staff. She is the epitome of a 'people person', and is able to find a solution to any dilemma put in front of her. The combination of her work ethic and personality make her a fantastic addition to any team.
Channy M.
Valeria was a pleasure to work with. She always made sure to take initiative and was thorough in every single aspect of her work. She always took care to pay attention to detail and completely surpassed our expectations. Valeria has also spent some time working on content for our company and client social media feeds. I recommend Valeria to any company looking to hire a young pr professional.
Mitchell Vinnitsky
Since meeting Valeria four years ago, she has been an integral part of the leadership team at Moxie's. She is a diligent worker, who is able to stay focused on the task at hand, yet simultaneously facilitate a friendly and welcoming environment to guests and other staff. She is the epitome of a 'people person', and is able to find a solution to any dilemma put in front of her. The combination of her work ethic and personality make her a fantastic addition to any team.
Experience
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ZWILLING J.A. Henckels Canada Ltd.
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Canada
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Manufacturing
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1 - 100 Employee
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Marketing Manager
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Nov 2020 - Present
▪ Manage public relations and manage influencer affiliate programs with successful creators that align with the brand ▪ Recruit, negotiate and manage partnerships with successful influencers, brands & businesses that will increase conversions for the company ▪ Manage entire marketing budget across all channels and develop our paid media strategy to meet & exceed business growth objectives ▪ Collaborate & work cross-functionally with various stakeholders, agencies and partners to maintain & support ongoing marketing initiatives ▪ Oversee the design & deployment of email marketing campaigns to meet the business objectives while acquiring new subscribers ▪ Develop Canadian social media strategy for all channels across different brands to drive awareness, traffic & conversions Show less
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Pandora
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Denmark
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Public Relations Manager
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Apr 2019 - Aug 2020
▪ Marketing & PR lead for Pandora Canada in both B2C & B2B markets ▪ Partnered cross-functionally with various teams to ensure brand marketing is consistent across social media, email, PR, E-Commerce, visual merchandising in corporate & franchise retail stores ▪ Managed monthly influencer activity including special events online & in-store, brand ambassador programs and all content deliverables ▪ Adapted digital & traditional marketing campaigns to drive traffic, sales & conversions both online and in-store for all retailers in Canada ▪ Curated in-store influencer/celebrity events to increase traffic & conversions ▪ Regionalized & translated radio & TV scripts to suit different markets across Canada with approved spokesperson(s) Show less
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Lumon Canada
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Canada
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Construction
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1 - 100 Employee
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Marketing And Public Relations Manager
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Jan 2018 - Apr 2019
▪ Lead the overall digital & traditional marketing strategy & public relations for Canada ▪ Re-designed and optimized the company website & SEO best practices to drive traffic and conversions ▪ Successfully coordinated B2B & B2C events, managed bookings for tradeshows & organized corporate gatherings with international teams ▪ Lead the overall digital & traditional marketing strategy & public relations for Canada ▪ Re-designed and optimized the company website & SEO best practices to drive traffic and conversions ▪ Successfully coordinated B2B & B2C events, managed bookings for tradeshows & organized corporate gatherings with international teams
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Langton PR Inc.
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Coordinator
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Apr 2017 - Dec 2017
▪ Developed & maintained strong relationships with national key media for editorial opportunities and secured high-tier partnerships ▪ Managed social media content calendar for a wide range of clients, agency, and company’s president ▪ Involved in all stages of planning & execution of company’s digital marketing strategies to increase brand awareness & online traffic ▪ Developed & maintained strong relationships with national key media for editorial opportunities and secured high-tier partnerships ▪ Managed social media content calendar for a wide range of clients, agency, and company’s president ▪ Involved in all stages of planning & execution of company’s digital marketing strategies to increase brand awareness & online traffic
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Moxies
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Canada
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Restaurants
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700 & Above Employee
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Social Media & Community Manager
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Jun 2012 - Apr 2017
▪ Planned & executed promotional activities, B2C events & experiential menu tastings to drive traffic & community engagement ▪ Managed company’s online presence through multiple social media platforms, listening & engaging with the community and resolving customer complaints ▪ Planned & executed promotional activities, B2C events & experiential menu tastings to drive traffic & community engagement ▪ Managed company’s online presence through multiple social media platforms, listening & engaging with the community and resolving customer complaints
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Education
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University of Guelph-Humber
Bachelor of Arts (BA), Communication and Media Studies -
Humber College
Diploma, Media Communications
Community
