Valentyna Taranenko

Brand Strategist at banda
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Contact Information
us****@****om
(386) 825-5501
Location
Kyiv, Kyiv City, Ukraine, UA

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Experience

  • banda
    • Ukraine
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist
      • Feb 2022 - Present

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager
      • Oct 2021 - Sep 2022

    • Junior Brand Manager
      • Sep 2020 - Oct 2021

      - Strategic brand management & planning - Market researches and consumer trend understanding & insights identification- New product & innovation development (incl. collaboration with R&D and Design teams)- Communication platform development (incl. packaging, visual, TV, print, outdoor & in-store)- Creative, BTL, Digital activations management- Conducting full brand digital support (incl. cooperation with opinion leaders)

    • Marketing Department Intern
      • Sep 2019 - Aug 2020

      - Provided team with market researches for National Promo- Managed Social Media Accounts- New Product Development- Product redesign- BTL-activations development (ATB)- POSM materials development

Education

  • Lviv Business School of UCU (LvBS)
    Master's degree, Innovations & Entrepreneurship
    2020 - 2022
  • National University of Kyiv-Mohyla Academy
    Bachelor's degree, Marketing
    2016 - 2020
  • European-University Viadrina
    Bachelor's degree, International Business Administration
    2018 - 2019

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