Natali Products

• Sep 2022 - Present

• Develop and execute a comprehensive social media strategy • Create and curate engaging and relevant content for social media channels • Manage and grow the company's social media presence across all platforms • Monitor and analyze data and metrics to measure success and adjust strategy accordingly • Stay up-to-date on industry trends and best practices • Collaborate with internal teams to align social media strategy with overall marketing goals • Collaborate with marketing and sales teams to ensure cohesive campaigns and messaging • Create and curate high-quality, engaging and relevant content for the company's social media channels • Brainstorm and develop new content ideas and formats that align with the company's overall goals and objectives • Ensure all content adheres to brand guidelines and is on-brand and on-message • Continuously monitor and analyze content performance and adjust strategy accordingly Show less

Social Media Manager

• Jan 2021 - Present

• Build a social media presence for clients by designing and implementing organic social media strategy to align with client's business goals • Develop monthly content plans to achieve a client's goal (Brand Awareness, Follower's Growth, Engagement) • Schedule and curate relevant content for client's on all social media channels (IG, Pinterest, TikTok, FB, LI) • Build loyal client's online community by communicating with followers, respond to queries in a timely manner and monitor customer reviews • Design creative digital assets using Canva to post on client's social media channels Show less

Content Creator

• Sep 2019 - Present

• Create and schedule fashion, beauty and lifestyle content for an audience of over 3000+ followers (Organic Posts, Paid Content, Reels, TikTok, Pinterest) • Create viral video content for Instagram and TikTok (featured on BlogTo, Curiosity Toronto, Todotoronto) • Develop Social Media Strategies that resonates with the targeted audience • Keep up to date with social media and industry trends (memes, pop culture, trending songs etc) to produce relevant content • Building online community by communicating with followers, respond to queries in a timely manner and monitor customer reviews Show less

SOCIAL MEDIA SPECIALIST & CONTENT CREATOR

• Sep 2019 - Jan 2022

• Designed and implemented social media strategy to align with business goals • Managed social media channels (Instagram, TikTok, Pinterest, Facebook) by building editorial calendars, curating relevant content, engaging with followers, recruiting influencers, and conducting paid advertising • Tracked and analyzed social media and online marketing initiatives • Monitored competitors posts on social media channels through dedicated research skills • Designed stunning, highly-engaging creative assets in the form of photos and videos for social media and monthly events • Continuously improved by capturing monthly reports, marketing and social media data, insights and best practices and then acting on the information • Created and edited copy for social media channels posts that aligned with company's brand voice • Managed company's online community by engaging with followers, responding to queries in a timely manner and performing social listening • Sourced brand ambassadors and influencers to develop partnerships Show less

Food and Beverage Server

• Oct 2019 - Oct 2021

SOCIAL MEDIA SPECIALIST & CONTENT CREATOR

• Jan 2019 - Sep 2019

• Developed and implemented marketing strategies to increase brand awareness • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals • Tracked competitors’ content and social presence and responded appropriately when require • Collaborated with graphic and web designers to create appropriate aesthetic layouts for the website and social media channel • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals • Created content based on trends to craft visual cohesiveness on feed and attract personal brand growth Show less

Front Desk Receptionist

• May 2018 - Aug 2018

Marketing Assistant

• Jan 2018 - Jun 2018

• Strong accounting skills in program “1C” • Communicated with clients if changes to design needed to be made and worked with them to come up with the best solution. • Maintained the company’s social media presence by posting messages, answering posts and monitoring responses • In-depth campaign and project tracking, reporting and performance analysis • Coordination and integral involvement in company-wide marketing activities including campaign development, communications, special events and projects • Advanced skills in marketing research Show less