Valentina Hidalgo Cardona
New products' development coordinator at Carvajal Educación S.A.S- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Native or bilingual proficiency
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Francés Limited working proficiency
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Bio
Experience
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Carvajal Educación S.A.S.
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Colombia
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Manufacturing
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100 - 200 Employee
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New products' development coordinator
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Aug 2021 - Present
-Lead the process of developing and launching new products.-Research of new products and trends which could represent business opportunities, conducting market studies, online research and benchmarking. -Identify strategic suppliers who could provide the required products and lead the negotiation process with them. -Define the marketing mix for new products along with the product or brand managers.Achievements: -Led the process of developing and launching the category of pens for the brands Norma and Kiut. -Led the process of renewing and launching Kiut color pencils. -Developed and launched the first notebooks with led lights in Colombia. (All these launchings took place in November 2022 - There is still no performance data Show less
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Brand Analyst
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Nov 2019 - Aug 2021
- Design, plan and execute the marketing plans for the notebooks category and its brands, in order to achieve the company goals. - Conduct research studies with consumers to investigate their interests, hobbies and preferences in order to develop different brands of notebooks.- Lead the development of brands, by creating yearly collections, which must be aligned with consumer's interests and market's trends. - Develop differential attributes to make the brands more special and memorable for the consumer. - Design specific research methods such as questionnaires and conduct research regarding marketing strategies and consumer opinions.- Interpret data, formulate reports and make recommendations based on the performed research.- Gather information on competitors, and conduct analysis on their products, sales, prices and marketing strategies.- Remain informed on market trends.- Work closely with the sales team to identify opportunities for the company.- Gather and analyze statistical data about the company, its competitors and the market in general.- Analyze in detail the data collected to track the performance of the company, and run the sales and marketing forecast for the next school season.- Participate in the creation of the communication plan or publicity campaigns to improve the top of mind awareness of the company's brands. - Create price strategies, along with the other team members, to help the consumer migrate from low price products to higher price products, offering better specifications and more brands. - Continually review products' specifications in order to improve costs and margins.Achievements: -Developed 10 brands during 2 Back to School seasons and launched 2 new brands.-Achieved savings of 16K USD by finding new ilustrators to design some brands. Show less
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Abbott
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United States
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Hospitals and Health Care
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700 & Above Employee
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Raw materials negotiator / Senior Buyer
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Oct 2018 - Nov 2019
Job Responsibilities: - Guarantee the timely supply of raw materials for the manufacturing plants in Cali and Bogotá.- Manage the commercial relationship between the company and its suppliers, benefitting both parties in terms of supply, risk management, payments, quality issues, purchase order movements, homologation processes and regulatory information.- Generate savings for the company accomplishing effective negotiations.- Support the process of launching new products by conducting research to find suppliers that offer the required materials, meeting the company's high quality standards, offering both competitive prices and good service and delivering the materials as required. - Conduct research to find alternative suppliers for materials with supply issues, quality issues or savings opportunities and follow up the homologation process until its' completion. Achievements: - Managing an annual spend of 3,9M USD. - Achieve savings of 123K USD from October 2018 to August 2019. - Attend training on strategic procurement in Miami in March 2019 and in July 2019 conduct the same training for the Colombian team. Show less
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Procurement analyst for the category of raw materials / Junior Buyer
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Apr 2017 - Oct 2018
Job Responsibilities: - Execute the whole process of purchasing raw materials, starting with the generation of the purchase order, sending it to the suppliers, following up their status and agreeing on a dispatch date with the supplier in order to meet the desired arrival date. - Manage all quality complaints and material rejections with the suppliers being the point person for contact between them and the QA area. In case of a rejection reposition of the material is needed along with compensation for the value of the material. - Be the point person for contact between all areas of the company and the suppliers regarding different topics such as: quality complaints or rejections, regulatory information/documents, purchasing parameters, information about a required material from R&D, among others.- Maintain the supplier database with data and documentation up to date. - Start homologation processes when suppliers notify changes in their materials, their manufacturing processes or their manufacturing plants. - Conduct research to find alternative suppliers for materials with supply issues, quality issues or savings opportunities and follow up the homologation process until its' completion.Achievements: - Build the risk matrix file 2017, which allowed to create supply strategies for materials according to their supply criticality. Show less
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Carvajal Educación S.A.S.
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Colombia
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Manufacturing
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100 - 200 Employee
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Indirects Buyer
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Jul 2016 - Apr 2017
Job Responsibilities: - Procure all goods and services required by the administrative areas of the company such as sales and marketing, human resources, finance departments, legal department and IT, assuring timely deliver and fulfillment of corporative standards in terms of price and quality.- Generate savings for the company accomplishing effective negotiations. - Offer at least three quotations to internal clients to choose the best offer from the market.- Generate purchase orders and follow them up until delivery. - Request suppliers their commercial information in order to set them up in the system. - Be the point person of contact for suppliers regarding various topics such as payments, deliveries and quotations. Achievements: - Managing an annual spend of 1,1M USD.- Achieving savings of 64K USD from July 2016 to March 2017. Show less
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Intern in the area of continuous improvement
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Jan 2016 - Jul 2016
Analyze projects and, if viable, implement them in the manufacturing plant.
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Universidad ICESI
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Colombia
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Higher Education
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700 & Above Employee
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Academic Tutor
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Aug 2012 - Jun 2015
Subjects: Algebra and Effective communications. Subjects: Algebra and Effective communications.
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Education
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Montpellier Business School
Programme Grand Ecole (MSc Digital Marketing) -
Universidad ICESI
Master in Marketing, Marketing -
Universidad ICESI
Industrial Engineer, GPA: 4.4 / 5.0 -
Martins Ferry High School - Ohio (USA)
International Exchange Student -
Liceo Benalcazar
High School