Experience

Phire Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Nov 2018 - Present



Zingerman's

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Communications Specialist

  • Aug 2016 - Nov 2018



Los Angeles Magazine

• United States
• Online Media
• 1 - 100 Employee

• Freelance Writer/Interim Editor

  • Jun 2014 - May 2016

  • Weekly contributor • Interim editor (April - June 2016) for food and drink websites: managed writers, edited articles, approved pitches, managed social media • Weekly contributor • Interim editor (April - June 2016) for food and drink websites: managed writers, edited articles, approved pitches, managed social media



Urban Expressions

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Freelance Copywriter

  • Sep 2011 - Feb 2016

  • Write product description for business-to-business merchandising website • Created a voice for three handbag/accessories collections within the brand, including brand statements • Updated brand voice for website relaunch • Write product description for business-to-business merchandising website • Created a voice for three handbag/accessories collections within the brand, including brand statements • Updated brand voice for website relaunch



Condé Nast

• Greater Los Angeles Area

• LA Correspondent for CNTraveler.com

  • Oct 2013 - Mar 2015

  • Wrote 8 articles about LA restaurants, hotels, and events a month • Pitched monthly stories on various topics • Interviewed restaurateurs, chefs, hotel owners for stylized editorial article • Created database of LA restaurants, hotels, tourist destinations • Wrote 8 articles about LA restaurants, hotels, and events a month • Pitched monthly stories on various topics • Interviewed restaurateurs, chefs, hotel owners for stylized editorial article • Created database of LA restaurants, hotels, tourist destinations



Temptu

• Manufacturing
• 1 - 100 Employee

• Freelance Copywriter

  • Oct 2012 - Oct 2013

  • Wrote headlines, product descriptions for seasonal cosmetic collections • Updated brand voice for website relaunch for pro and consumer product lines • Wrote headlines, product descriptions for seasonal cosmetic collections • Updated brand voice for website relaunch for pro and consumer product lines



Simpson Digital

• Santa Monica, California

• Freelance Copywriter

  • Jun 2012 - Jun 2013

  • Wrote website copy, email blasts, SEO-directed product descriptions • Wrote product descriptions for various lines within brand • Wrote website copy, email blasts, SEO-directed product descriptions • Wrote product descriptions for various lines within brand



Forsythe Cosmetic Group, Inc.

• Cosmetics
• 1 - 100 Employee

• Freelance Copywriter

  • Apr 2008 - Jul 2012

  • Branded nail polish collections for numerous brands within company, including naming collections, and creating copy for magazine ads and in-store merchandising components • Named individual polishes based on branded seasonal themes • Wrote business-to-business sell sheets • Branded nail polish collections for numerous brands within company, including naming collections, and creating copy for magazine ads and in-store merchandising components • Named individual polishes based on branded seasonal themes • Wrote business-to-business sell sheets



Guthy|Renker

• United States
• Advertising Services
• 200 - 300 Employee

• Digital Copywriter/Project Manager

  • Feb 2010 - Feb 2012

  • Wrote website copy, headlines and ads for multiple brands • Created editorial-style mini articles and emails blasts • Managed web projects, edited content • Created copy for social media campaigns • Wrote website copy, headlines and ads for multiple brands • Created editorial-style mini articles and emails blasts • Managed web projects, edited content • Created copy for social media campaigns



Intelligent Beauty

• Advertising Services
• 1 - 100 Employee

• Direct Marketing Copywriter

  • Jun 2009 - Jan 2010

  • Created copy for direct response websites for various beauty and health brands • Wrote product descriptions, headlines, brand stories for various brands • Wrote editorial-style articles about health and beauty for advertorial websites • Created copy for direct response websites for various beauty and health brands • Wrote product descriptions, headlines, brand stories for various brands • Wrote editorial-style articles about health and beauty for advertorial websites



SexyHair

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Copywriter

  • Feb 2008 - Jun 2009

  • Wrote taglines for national campaigns, brochure copy and editorial-style articles for trade magazines • Shaped a new voice for website re-launch, re-positioned/modernized brand statement • Created bios founder and stylists • Wrote and proofread company mailers, training manual and press releases • Wrote taglines for national campaigns, brochure copy and editorial-style articles for trade magazines • Shaped a new voice for website re-launch, re-positioned/modernized brand statement • Created bios founder and stylists • Wrote and proofread company mailers, training manual and press releases



Smarter.com

• Monrovia, California

• Fashion & Beauty Editor, SEO Copywriter

  • Apr 2007 - Feb 2008

  • Created voice for merchant-based blog • Planned, researched and wrote smart, stylized fashion and beauty articles, showcasing products featured on site • Improved Google search engine results with SEO stategies • Created voice for merchant-based blog • Planned, researched and wrote smart, stylized fashion and beauty articles, showcasing products featured on site • Improved Google search engine results with SEO stategies



We Love Beauty

• Santa Monica, California

• Beauty Writer

  • Nov 2006 - Apr 2007

  • Shaped the smart, hip and witty tone of beauty website • Created content for welovebeauty.com, including editorial pieces about cosmetic products, store openings, and celebrity stylists. • Shaped the smart, hip and witty tone of beauty website • Created content for welovebeauty.com, including editorial pieces about cosmetic products, store openings, and celebrity stylists.



Cool Hunt Inc.

• Greater Los Angeles Area

• Assistant Editor

  • Jul 2006 - Mar 2007

  • Wrote, edited and proofread short articles about LA boutiques, restaurants, travel destinations and hotels for top Asian magazines. • Supervised interns, assigned articles and managed calendar. • Clients: Time, Vogue China, Cosmopolitan Hong Kong, Marie Claire Taiwan • Wrote, edited and proofread short articles about LA boutiques, restaurants, travel destinations and hotels for top Asian magazines. • Supervised interns, assigned articles and managed calendar. • Clients: Time, Vogue China, Cosmopolitan Hong Kong, Marie Claire Taiwan