Experience

Tributo Designs

• Colombia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chief Digital & Marketing Officer

  • Jan 2020 - Present

  Leading the Go To Market team at Tributo, our goal is to change the shapewear and compression garments narrative. Our brand focuses on inclusivity, diversity, and ethical fashion, empowering individuals while setting industry standards. Leading the Go To Market team at Tributo, our goal is to change the shapewear and compression garments narrative. Our brand focuses on inclusivity, diversity, and ethical fashion, empowering individuals while setting industry standards.



Tampere University

• Finland
• Higher Education
• 700 & Above Employee

• Researcher

  • Dec 2020 - Nov 2022

  Researcher for the Faculty of Information Technology and Communication Sciences part of the IHTE Human-Centered Technology research group. Working in collaboration with FITech project. Researcher for the Faculty of Information Technology and Communication Sciences part of the IHTE Human-Centered Technology research group. Working in collaboration with FITech project.



Dash

• Finland
• Design Services
• 1 - 100 Employee

• Ux Robotics Designer (Participant and winner team of the Vaisala Challenge)

  • Nov 2020 - Nov 2020

  Proud to say, we were the winner of the Dash Hackathon for the Vaisala challenge! Our team spent three days hacking in a hotel room in Helsinki for the Dash design Hackathon 2020. Vaisala challenged us to propose new ideas to revolutionize the measurement of carbon footprints. Our Idea was a system named Kevin that included a Social robot to humanize and make friendlier the device that measures the Carbon sequestering, and a digital interface that provides data to the farmer about their progress. Additionally, we proposed a comprehensive business model that integrates the different stakeholders to benefit from the data use. Show less



Tokyo University of Agriculture and Technology

• Research Services
• 200 - 300 Employee

• International research student in the GV Lab

  • Mar 2020 - Jun 2020



Demola

• Finland
• International Trade and Development
• 1 - 100 Employee

• Participant as UX Robotics - Student ambassador

  • Sep 2019 - Nov 2019

  My challenge at Demola was "Trust me I know what I'm doing", given by Novatron. My team and I have been researching and understanding users' perspectives towards autonomous machines. Based on the results, research the literature of the field, and following Demola's methods, we are developing the manner in which people can trust and communicate with an autonomous excavator in a 10-20 year future scenario. I am also a Student Ambassador, my role is to promote Demola to other students in the community by sharing my experience as participant. Show less



Robot Uprising

• Finland
• Think Tanks
• 1 - 100 Employee

• UX Designer

  • Oct 2019 - Oct 2019

  My team won the challenge Future Visions in the Robot Uprising hackathon. In there we developed a concept of a futuristic product with multimodal interactions including gestures, speech and brain signals, the concept was based on technologies such as affective computing and aim to generate empathy in the society. My team won the challenge Future Visions in the Robot Uprising hackathon. In there we developed a concept of a futuristic product with multimodal interactions including gestures, speech and brain signals, the concept was based on technologies such as affective computing and aim to generate empathy in the society.



Dash

• Finland
• Design Services
• 1 - 100 Employee

• UX designer

  • Oct 2018 - Oct 2019

  My team and I developed a concept of a digital medical passport, that would allow travelers to carry their medical history with them. We believe that if the doctors in other countries could have access to your medical history it will make easier and much better the medical treatment you received when you are abroad. This project was done in DASH, Design hackathon Helsinki 2018, I was part of a team with Michela Ciarpi and Vojta Safranek, together we developed the concept, business model, prototype and pitch. Show less



Digital Nomad Society

• United States
• Design Services
• 1 - 100 Employee

• UX Designer

  • Apr 2017 - Aug 2018

  As a permanent traveler, I have found a way to work abroad, thanks to the Internet, people, and companies that have changed the mindset about jobs. I work for companies, advertising agencies, and startups in Latin America, developing digital strategists, trends and consumer behavior researches. My way of working is based on data understanding and putting people first. As a permanent traveler, I have found a way to work abroad, thanks to the Internet, people, and companies that have changed the mindset about jobs. I work for companies, advertising agencies, and startups in Latin America, developing digital strategists, trends and consumer behavior researches. My way of working is based on data understanding and putting people first.



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Digital Strategist Planner

  • Apr 2016 - Feb 2017

  -Digital Strategist for Mass market Brands like: Belcorp, Ab-InBev -leading analytics & Data department -Digital Strategist for Mass market Brands like: Belcorp, Ab-InBev -leading analytics & Data department



Creatives without Borders

• United States
• Design Services

• Strategic Partner Development

  • Jun 2015 - Sep 2016



TradeShop http://www.tradeshop.com.co/

• Bogotá

• TradeShop Co founder - CCO

  • Jun 2013 - Feb 2015

  - User Experience Leader - Web Designer - Networking - Marketing - User Experience Leader - Web Designer - Networking - Marketing



ID Interactive

• Colombia
• Advertising Services
• 1 - 100 Employee

• Strategic Planning Director

  • Apr 2012 - Dec 2014

  -Digital Strategist for Mass market Brands like: Unilever, Kimberly Clark, Oreo, and others.. - Finding new opportunities to connect brands with consumer trough conversation and interaction. - In love with data analytics and the campaigns performance. - Empowering my team to co-create awesome digital strategies. -Digital Strategist for Mass market Brands like: Unilever, Kimberly Clark, Oreo, and others.. - Finding new opportunities to connect brands with consumer trough conversation and interaction. - In love with data analytics and the campaigns performance. - Empowering my team to co-create awesome digital strategies.



WorldCAPP

• Leader of design and user experience.

  • Feb 2014 - Jun 2014

  - User Experience Leader - Web Designer - User Experience Leader - Web Designer



OMD Colombia

• Colombia
• Advertising Services
• 100 - 200 Employee

• Digital Director

  • Sep 2011 - Apr 2012

  -Digital media Strategist for consumer Brands like Citibank, Nivea, PepsiCo, -Digital media Strategist for consumer Brands like Citibank, Nivea, PepsiCo,



ID Interactive

• Colombia
• Advertising Services
• 1 - 100 Employee

• Strategist Planner

  • Feb 2009 - Sep 2011