Experience

Beready - Shopper & Retail Marketing

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing&Communication Coordinator

  • Dec 2016 - Present

  • Implementation of in-store promotion and outdoor activities for new products launch, consumer and B2B incentive, digital contest activation. • Event coordination: management of hostesses&promoter, from the briefing to the coordination of activities and the approach with the client, up to the reporting of the day• CRM projects development, DEM, landing pages for Vodafone, Coca-Cola, Bosch, Lenovo, Liquigas, Danone, Humana. • Collaboration with suppliers to produce creative materials and advertising customized items.• Press&PR coordination, articles for trade&retail magazines, web site content editing.



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Trade Marketing Specialist

  • Nov 2014 - Nov 2016

  • Ideation, planning&budgeting, production and implementation of in store activities, including promotional items and advertising customized items for the point of sale• Assistance in branded equipment fitting within indirect sales channel, placing orders and monitoring the furniture deliveries• Collaboration with the Product Marketing team to build product communication• Updating the tool for maintaining an accurate point of sales list • Collaboration with the external agencies and suppliers to produce creative materials • Supporting sales teams in the execution of the activities, while ensuring the appropriate communication materials display and brand equity is properly communicated



Athena Retail

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Junior Consultant

  • Dec 2013 - Oct 2014

  • space allocation & category management for the world's leading retailers, supermarket chains and leading manufacturer of food and non-food FMCG• optimization of the management process of shelf space and products• planograms production of stores to create a consistent image of the retailer, to increase the volume sales and to maximize profits • space allocation & category management for the world's leading retailers, supermarket chains and leading manufacturer of food and non-food FMCG• optimization of the management process of shelf space and products• planograms production of stores to create a consistent image of the retailer, to increase the volume sales and to maximize profits



Datalogic

• Italy
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Marketing Analyst

  • Dec 2012 - Nov 2013

  Product Management activities within Sensors & Safety Business Unit:• CRM SalesForce and SAP analysis• case studies production• marketing documents production• competitors analysis Product Management activities within Sensors & Safety Business Unit:• CRM SalesForce and SAP analysis• case studies production• marketing documents production• competitors analysis



Havi Logistics IT

• Internship Trade area

  • Jun 2012 - Nov 2012

  Supply Chain Management activities (Procurement, Promotion, and Customer Service) dedicated to the main customer, McDonald's: • daily monitoring of stock levels of food and non food items destined to the stores • placing orders and management of 50 national and international suppliers • management of claims for product defects • weekly monitoring and reporting of promotional products stock and selling • collecting orders of the stores participating in promotional events Supply Chain Management activities (Procurement, Promotion, and Customer Service) dedicated to the main customer, McDonald's: • daily monitoring of stock levels of food and non food items destined to the stores • placing orders and management of 50 national and international suppliers • management of claims for product defects • weekly monitoring and reporting of promotional products stock and selling • collecting orders of the stores participating in promotional events