Brand Manager

• Feb 2021 - Present

Senior Marketing Executive

• Oct 2020 - Feb 2021

Marketing Executive

• Jul 2019 - Oct 2020

Tampax & Always: National Account Manager

• Sep 2018 - Jun 2019

- Collaborating with the Marketing team to tailor national campaigns to meet retailer needs- Responsible for budgets and entrusted to invest in a smart and data driven way to grow the business by optimising promotional strategies and tailoring marketing initiatives - Use category and consumer insights to negotiate range reviews, inclusion of products in corporate events & displays with the aim of delivering total category growth and share growth within the category

Clearblue Boots: Account Manager

• Sep 2017 - Sep 2018

- Re-designed and optimised promotional plan (online & in-store) through a price-elasticity analysis to optimised the online business - Marketed and negotiated an exclusive NPD launch. This included: the design and creation of in-store point of sales, the Clearblue page for Boots Health & Beauty Magazine and the optimisation of the online content - Balanced internal and external relationships with buyers, brand team and online partners to create a strong network of trust, allowing the Clearblue brand to thrive whilst helping different parties achieve their goals

Brand Ambassador

• Sep 2016 - Jun 2017

- Chosen to represent Instant Impact at the Bath University- Creating awareness through social media promotion, flyering and blog writing - Achieving PR exposure for Instant Impact by collaborating with the student press - Chosen to represent Instant Impact at the Bath University- Creating awareness through social media promotion, flyering and blog writing - Achieving PR exposure for Instant Impact by collaborating with the student press

Commercial Career Academy

• Dec 2016 - Dec 2016

Operational Marketing Intern

• Jul 2015 - Jul 2016

- Assisted in organising trade shows and co-responsible for the planning, scheduling and marketing of these events, whilst getting experience in B2B Marketing - Received full ownership of organising and managing the company’s presence at a major trade show: Responsibilities included leading a team of 45 people, managing a budget of 54,000€, creating marketing material, liaising with key customers and business partners. Achievements included tripling the amount of business contacts created as well as a 200% in B2B Sales achieved through the show compared to the previous year’s event

Vice-President of the Italian Society

• Sep 2014 - Sep 2015

-Elected by student body to co-manage the running of the society-Successfully organised cultural, linguistic and social events, including marketing through social media and newsletters, leading to a significant 50% increase in event participation-Negotiated with 5 local restaurants to provide attractive meal deals and discounts from 20% - 30% to members-Successfully generated savings of 200 pounds with a turn up of over 70 people per event -Elected by student body to co-manage the running of the society-Successfully organised cultural, linguistic and social events, including marketing through social media and newsletters, leading to a significant 50% increase in event participation-Negotiated with 5 local restaurants to provide attractive meal deals and discounts from 20% - 30% to members-Successfully generated savings of 200 pounds with a turn up of over 70 people per event

Music Event Manager

• Sep 2013 - Jul 2014

- Organised concerts, including coordinating artists and orchestra, achieving an average attendance of 500 people- Created new and innovative events, marketing strategies and maintenance of the Facebook page for updates - Organised concerts, including coordinating artists and orchestra, achieving an average attendance of 500 people- Created new and innovative events, marketing strategies and maintenance of the Facebook page for updates

English Teacher

• Jun 2012 - Jul 2012