Digital Marketing Consultant

• Mar 2022 - Present

Digital Marketing Consultant

• Jan 2020 - Present

Performance Marketing

• Nov 2017 - Jan 2020

Director of Digital Marketing

• May 2016 - Nov 2017

Media33 - SmartCompany's 2016 - Smart50 (Ranked 12th) Media33 - SmartCompany's 2016 - Winner - Community Hero Award “Whatever journey your path takes you on, the most important thing is to have passion in what you do.” Media33 is a passionate Melbourne based communications agency that was born out of loyalty, trust and dedication to each other and to doing the best job possible…whilst still having fun along the way. We believe in each other and our ability to provide our business partners with the highest quality media strategy, planning, buying and communications service. Our goal is to give all clients a high percentage of our time and a premium service level. In turn we gain a greater understanding of our client’s needs and provide valuable input and considered outcomes. Our extensive media knowledge and diverse category experience allows us to deliver a premium service that brings a new, fresh and positive point of view to any communication brief or business challenge. Most importantly, we are proud to come to work every day, to work with each other and our clients and we are dedicated to the success for our partners and ourselves. Show less

Head of Performance Marketing

• Aug 2015 - Apr 2016

Head of Online Marketing

• Apr 2014 - Jul 2015

Leading a team of incredibly talented individuals responsible for: 1. Conceptualizing the website and supporting the dev team with its creation. Also testing and improving the website using Optimizely. 2. Launching and optimizing advertisement campaigns on Facebook, Twitter, Adwords, Bing, using Remarketing, Display and Search strategies (multi-million monthly spending). 3. Generate Social Media strategies to create engagement and retention. 4. Building a database in excess of one million unique high level prospects in Pardot. 5. Creating and sending newsletters (text and HTML) to improve sales, lead generations and retention. 6. Supporting the Sale team providing them with the entire funneling from lead generation to calls to final sales. 7. Implementing Pricing Modelling, Sales Strategies and Timelines. 8. Looking after Customer and Community support via chat, social media channels, phone (request call back and direct calls) and email. (Dealing with over 500 queries daily at peak times). Show less

Part Time Lecturer

• Jan 2013 - Jan 2015

Teaching Linear Algebra (undergraduate honors degree) - Preparing external examinations - Marking papers and assignments. Teaching Linear Algebra (undergraduate honors degree) - Preparing external examinations - Marking papers and assignments.

SEM Manager

• Dec 2011 - Apr 2014

managing the team responsible for: 1. Performing A/B testing on Ads and landing pages. 2. Researching and testing of new advertising solutions (Youtube, Facebook, other Display networds). 3. Optimising PPC campaigns on Adwords (multimillion spending) 4. Creation of relevant reports with the specification of all the relevant metrics. Personally responsible for: 1. Devising a Multi-brand strategy between Hostelworld, Hostelbbokers and Hostels.com to maximise margins and visibility, and reduce cannibalization between products. 2. Reorganizing accounts structures to better manage the multi-brand strategy and optimize workload amongst members of the team. 3. Working with BI to create the best reporting tools for the 3 products. 4. Working with external agencies to get reporting to maximize Quality Score in Adwords and other metrics. Show less

Head Of SEM Operations

• Jun 2011 - Oct 2011

• Managing the SEM team with responsibility for all Populis accounts on Adwords, Yahoo, and AdCenter. • Main activities: o Optimising campaigns. o Performing A/B testing on Ads and landing pages. o Research of new advertising solutions. o Testing of different online strategies such as remarketing, display network and rich media. • My team of 21 employees and 5 interns operates on more than 10 countries working on products like Excite, Blogo, Blogosfere and Ask (agency). • We manage over 100 accounts on Adwords with a budget of around 200,000 dollars per day.• My responsibilities include: o Budgeting and forecasting for the year and for the quarters. o Writing appraisals and evaluations for the employees. o Taking strategic decisions based on careful analysis of reports and statistics. o Motivating the team to achieve their targets and continuous personal development. o Ensuring the communication between senior management and the team is satisfactory. Show less

Head of Southern Europe markets

• Sep 2010 - Jun 2011

Manager of three teams (France, Italy and Spain) comprising of 15 people working on more then 35 accounts on Adwords and Yahoo all properties of Populis.

SEM Manager for Southern Europe

• Jan 2010 - Sep 2010

Manager of three teams (France, Italy and Spain) comprising of 15 people working on more then 35 accounts on Adwords and Yahoo all properties of Populis.

SEM Team Leader

• Jan 2008 - Dec 2009

Online marketing position for a pan-European online media company. My duties were to maintain good levels of ROI for the Italian main products of the Company: Migliori Offerte and Excite.it. I also dealt with partners and affiliates, organised and updated the daily reports, contributed and executed marketing strategies and organised project plans.As a Team Leader I was managing the product Bookmarks for 9 Countries and a team of 9 people. I have seen the birth of the product and brought it to a spending of over 80,000 dollars per day with a very high profit. Show less