Experience

VisilabGroup

• Switzerland
• Retail
• 100 - 200 Employee

• Paid Media manager

  • Sep 2021 - Present

  Genève, Suisse



Rivoli Genève

• Ecommerce and Digital Marketing Manager

  • Jun 2018 - Mar 2021

  Genève, Suisse In charge of all the digital activity : digital marketing campaigns (search, display, social networks, newsletter), website (migration to a new ecommerce platform and server, on-site marketing, improvement of conversion funnel), social media posts, reporting and analysis.



Dagency

• Traffic Manager

  • Apr 2016 - May 2018

  Geneva Area, Switzerland Run campaigns on all digital marketing channels for a portfolio of customers, try new traffic sources, negotiate affiliation expenses, monetize websites, run analysis, achieve customer goals.



foodora

• Germany
• Food and Beverage Services
• 700 & Above Employee

• Sem Manager

  • Nov 2015 - Mar 2016

  Berlin Area, Germany Launch new campaigns, execute tests, collect and analyse data, identify trends to achieve maximum ROI, track report, manage campaign expenses, optimize copy, perform ongoing keywords discovery.



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Traffic Manager SEM

  • Nov 2014 - Nov 2015

  Région de Berlin, Allemagne Launch new campaigns, manage campaign expenses, develop keywords portfolio, run reports on the main KPI's, execute A/B test, maximize ROI. Infield experience 1 : SEM and Cohort Analyst, Mexico City Get closer to the habits of the people living in the country in order to find new campaigns and keywords opportunities, reduce fail rate and delivery time, optimize copy for search engine marketing, perform ongoing keyword discovery, expansion and optimization. Infield experience… Show more Launch new campaigns, manage campaign expenses, develop keywords portfolio, run reports on the main KPI's, execute A/B test, maximize ROI. Infield experience 1 : SEM and Cohort Analyst, Mexico City Get closer to the habits of the people living in the country in order to find new campaigns and keywords opportunities, reduce fail rate and delivery time, optimize copy for search engine marketing, perform ongoing keyword discovery, expansion and optimization. Infield experience 2 : Marketing team lead, Manila, Philippines Replace the local head of marketing and lead all online and offline channels, manage a team of 6 people, negotiate with partners. Show less



Scarosso Srl

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Operations analyst

  • Jul 2014 - Nov 2014

  Région de Berlin, Allemagne Running analyses on cost of good solds and return rate Inventory Management Managing the information going live through Magento Taking care of the bespoke luxury shoes project from the production until the the shipment to the customer



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Research executive Intern

  • Mar 2013 - Aug 2013

  Région de Paris, France • Building questionnaire • Analysing data collecting into 35 countries • Evaluating the efficiency of advertising on digital media • Providing solutions to the customers through reports and meetings



Evian Resort

• France
• Hospitality
• 200 - 300 Employee

• Press Relations Intern

  • Apr 2012 - Jul 2012

  Evian les Bains • Drafting press releases • Providing analyses through the Dashboard of press releases • Organizing press conferences • Promoting and participating to the Evian Championship – prestigious golf competition