Experience

Circles

• Software Development
• 400 - 500 Employee

• Product Manager

  • Nov 2021 - Present



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Product Owner/Manager

  • Jun 2017 - Oct 2020

  Product manager for 8days.sg , SmartParents.sg & meLISTEN Achievements: - Grew 8days.sg from UVs of 150K to 600K within 2 years. - Successfully completed $150K meLISTEN product revamp on time and within budget in 6 months - Secured additional 4M monthly active streams on meLISTEN, while increasing monthly active users by >30% Product manager for 8days.sg , SmartParents.sg & meLISTEN Achievements: - Grew 8days.sg from UVs of 150K to 600K within 2 years. - Successfully completed $150K meLISTEN product revamp on time and within budget in 6 months - Secured additional 4M monthly active streams on meLISTEN, while increasing monthly active users by >30%



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Oct 2016 - May 2017

  Main account lead with a team of 2 senior account executives & 1 intern: Singapore Navy SkillsFuture Digital & Social Accounts Marshall Cavendish Discovery Channel SEA Main account lead with a team of 2 senior account executives & 1 intern: Singapore Navy SkillsFuture Digital & Social Accounts Marshall Cavendish Discovery Channel SEA



Mirum Agency

• Brazil
• Advertising Services
• 500 - 600 Employee

• Associate Account Director

  • Apr 2015 - Sep 2016

  Account lead for: Singapore Tourism Board - BTMICE (Global) HSBC InterContinental Hotel Group - AMEA Account lead for: Singapore Tourism Board - BTMICE (Global) HSBC InterContinental Hotel Group - AMEA



Interuptive

• Singapore
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2011 - Mar 2015

  Main Clients: CITROËN/Mitsubishi - Through-the-line/ Digital, SingTel Business/Consumer, Sony Asia Pacific/Singapore, Jardine Cycle & Carriage, Wing Tai, Fairmont, Mondelez ● Manages a team of 2 account executives and 1 intern. ● Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertisers' performance goals and objectives. ● Responsible for briefs, estimating costs and project management. ● Interface daily with clients, internal technical staff and creatives. Some recent managed campaigns & projects include: ● Sony Alpha Portal CMS System 2013 (http://aportal.sony-asia.com/) ● Sony NEX-5T Capture Your Travel Photo Contest 2013 (Asia Pacific) ● Sony A5000 Challenge FB Contest 2014 (Asia Pacific) ● UOB Travel Savvy Microsite Contest 2014 ● Mondelez Insight iPad App 2014 Awards: ● Best Mobile Site (Bronze) at Marketing Magazine's Mob-EX Awards 2013 - CITROËN DS5 ● Gold Mobile Website (Business) at W3 Awards - CITROËN DS5 ● Silver Interactive Media at Summit Awards (MEA) - CITROËN DS5 Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Jun 2010 - Jun 2011

  Account: HSBC Singapore - Wealth and Personal Loans Portfolio ● Works closely with clients and planner to design effective targeting solutions which includes behavioural, contextual and demographic. ● Liaise with regional counterparts on concepts developed and guidelines ● Develops and manages advertising campaigns for both ATL & BTL. Some managed campaigns & projects include: ● HSBC Premier Re-launch 2010 ● HSBC Premier Month of Book (MOB) series ● HSBC Personal Loans 3Q10 launch ● HSBC Women's Champions 2011 Augmented Reality Activation at Ngee Ann City Plaza Show less



BBDO

• Senior Account Executive

  • Jul 2009 - May 2010

  Main Account: SingTel Consumer Some managed campaigns include: ● Motorola DEXT – ATL, BTL & TVC tag-on ● mio Home CNY Creative Buy ● SingTel BroadBand on Mobile – ATL & BTL ● SingTel Expat Welcome Kit Main Account: SingTel Consumer Some managed campaigns include: ● Motorola DEXT – ATL, BTL & TVC tag-on ● mio Home CNY Creative Buy ● SingTel BroadBand on Mobile – ATL & BTL ● SingTel Expat Welcome Kit



Pacific World

• Spain
• Events Services
• 1 - 100 Employee

• Senior Event Executive

  • Jan 2006 - Jul 2009

  ● Orchestrate meeting planning services with a focus on needs assessment, vendor relations, cost analysis, set-up/audiovisual specifications, transportation, off-site entertainment, accommodations and menu selection. ● Serve as a point of contact for clients and vendors to ensure smooth coordination of corporate events from early phases of planning to post-meeting support. ● Expertly consult on travel and entertainment options, employing information acquired during extensive business travels and advice from a cultivated network of DMC representatives across the region. ● Diplomatically enforce negotiations with vendors to arrive at mutually agreeable, cost savings solutions. Some managed events include: ● Abbott Plant Opening 2009 for 200pax ● SingTel F1 2008 – VIP Social Events for 100pax ● Direct to the Top 2007/2008/2009 for 300pax ● Deloitte Touche Tohmatsu Social Dinners 2007/2008 for 400pax ● Product launch for Huawei Technologies at CommunicAsia 2007/2008 for 200pax ● International Bar Association (IBA) Social Dinners 2007 for 2000pax Show less



amc asia!

• Singapore
• Marketing Services
• 1 - 100 Employee

• Event Executive

  • Jun 2004 - Dec 2005

  ● Promoted the planning, coordination and account management of conferences, seminars, product launches, exhibitions as well as special events for a portfolio of MNC companies including Cisco Systems, EDB, Nokia, Cadbury Schweppes and Unilever. ● Directed site evaluation and selection, vendor relations, budget management, speaker procurement, creation and distribution of collaterals, logistic planning, menu selection, audio visual requirements, transfers and entertainment. Some managed events include: ● Nokia ES Summit 2004 for 300pax in Shanghai ● Cadbury Schweppes Annual Conference for 400 pax in Singapore ● Cisco Systems Training Workshops 2004/2005 for 300pax ● EDB Exhibition 2005 for 1000pax in Singapore Show less