Experience

Gefn

• Iceland
• Chemical Manufacturing
• 1 - 100 Employee

• Chief Operations Officer

  • Nov 2022 - Present

  Gefn develop technology for converting waste, by-products and emissions into green chemicals. The company will soon begin producing ecolabelled and safe cleaners in collaboration with selected parties. The production process utilises local raw materials derived from waste-based streams. The carbon footprint of the raw materials is minimal and they can be used to replace hazardous chemicals and solvents usually derived from fossil fuels, such as white spirit, hydrocarbons and other volatile organic compounds. The company currently employ a strong team of chemical engineers, chemists and other professionals



Soley Organics ehf.

• Iceland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Managing Director

  • Oct 2016 - Nov 2022

  Sóley is a brand of Certified Organic/Natural skin and haircare products with great respect for the environment.Key responsibilities:- Establishing company's goals and objectives- Responsible for developing and executing the companies business strategies- Preparing and implementing business plans- Overseeing the company's financial performance- Continuous process improvement- Delegating responsibilities and supervising the work of employees providing guidance and motivation to drive maximum performance- Analysing situations and providing solutions to resolve problems and prevent issues to ensure company's growth.- Present reports on the company's business and performance to the board.- Partner with external experts and agencies.- Negotiating contracts- Certification audits



66°North

• Iceland
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of E-Commerce

  • Aug 2014 - Oct 2016

  Responsible for the Web and E-commerce business, including Strategy, Sales, Process improvement, Marketing, SEO, Product Management, Content and Customer Service. I handled Communication and Negotiation with key partners and lead a team to reach our goals. I set up and implemented projects internally to improve the company's processes and culture. Responsible for the Web and E-commerce business, including Strategy, Sales, Process improvement, Marketing, SEO, Product Management, Content and Customer Service. I handled Communication and Negotiation with key partners and lead a team to reach our goals. I set up and implemented projects internally to improve the company's processes and culture.



Nike

• United States
• Retail
• 700 & Above Employee

• Global Football Product Manager

  • Apr 2011 - Aug 2014

  - Manage Promo (Athlete) and Inline (Retail) Business of +/- 150 styles per club, per season- Strategic planning and analysis to drive and maintain business growth of the licensed businessLine plan, forecast and brief Cross functional teams on Product Direction to maximise Assets potential- Frequent travel to Milan, Turin, Rome, Manchester and London for meetings at Football clubs- Present to Presidents and/or CEO's of Football Clubs as well as leadership teams for Product Sign off, general meetings and negotiations- Be the Expert on Assets identity and make sure all Licensed products are executed according to guidelines-Club Responsibilities have been: Juventus, Inter Milan, AS Roma, Manchester United, Arsenal and Celtic Federations: USA, Australia, New Zealand and South Korea

• Product Manager - Rugby

  • Nov 2010 - Apr 2011

  - Manage Promo (Athlete) and Inline (Retail) Business of +/- 150 styles per club, per season- Managed Line Planning process and forecasting with relevant Market Research and Analysis.- Drive and Communicate product strategy to a wider team to execute against- Factory on site visits for final approval on products (Turkey and Sri Lanka)- Lead the team during issue resolution during Rugby World Cup- Manage an Associate Product Manager- Clubs: Toulouse and Saracens Federations: RFU (England) and FFR (France)

• Digital Training & Transition Manager

  • Mar 2009 - Nov 2010

  - Drive and Build Momentum for Virtual Prototyping, Design and Presentation within EMEA. Create processes and capabilities for Nike and Factory partners to eliminate waste, save on sampling and reduce carbon footprint.- Develop, implement and maintain Nike apparel 3D digital creation foundational elements to ensure the successful implementation of 3D digital tools and process- Research, understand and utilize new technologies that bring innovation to Apparel digital prototyping process.- Provide technical expertise and tactical support to category design, development and factory teams as well as creating and executing classes to teach technical knowledge on V-stitcher. - Mentor others to build their knowledge, skills and contribution on Virtual Prototyping

• Projects and Trainings at Nike

  • Mar 2008 - Oct 2010

  - Full LEAN training: to become a LEAN Coach. Manage the Digital projects using LEAN principles which won GFA+ a Nike LEAN Gallery Award for 'Solution Creativity' in 2009- Dale Carnegie Training / 3 days: Since I was a teenager, Dale Carnegies' book "How to win friends and influence people" was a huge inspiration in my life, therefore I requested and received this training as part of my personal development in 2008- Effective Meetings: Manage the design and set up, of an inspiring meeting/work space (Wild Wood) for GFA+ team.- Strategic Deployment projects: Providing Creative input to GFA+ leadership team to communicate strategy to wider team

• Category Merchandiser for Rapid Emerging Markets - Kids

  • Feb 2008 - Mar 2009

  - Be an expert in Kids Apparel for REM, providing product merchandising direction and driving product initiatives throughout the REM region to ensure long-term brand positioning and quality growth. Build a Strategic Plan for Kids FY09-FY11- Conduct and manage NOS sell through analysis for Apparel in REM for all Business Organizations and Categories - Presenting findings at Sales Meeting (Orlando) to REM Sales Reps (audience of 150+) to optimize future revenue growth

• Management Development Program - Commercialization

  • Aug 2006 - Feb 2008

  Selected from a large group of people (500+), to pioneer on this program along with 11 others. The Management Development Program was setup to attract diverse high-potential talent to Nike’s organization, both to benefit from fresh ideas and to groom individuals for leadership roles within the company. It was a rotational program, lasting 18 months and included the below roles/projects.- Conduct and manage NOS sell through analysis for Apparel in REM for all Business Organizations and Categories. Presenting findings at Sales Meeting (Orlando) to REM Sales Reps (audience of 150+) to optimize future revenue growth- Edge & Trend collection: Development of Women’s and Men’s wear styles- Strategic Response Team: Development of styles for El Corte Ingles



Vala Steinsdottir

• Product Designer & Developer

  • 2003 - 2006

  Started and ran a Design Consultancy, receiving projects through various networks within the fashion industry working for start up companies such as d3o Lab, LCF Fashion Business Resource Centre, Mummytum, Golf Bandit, Chivas Regal and The Sourcing Team, to get from concept to product realisation and/or initial Designs. Started and ran a Design Consultancy, receiving projects through various networks within the fashion industry working for start up companies such as d3o Lab, LCF Fashion Business Resource Centre, Mummytum, Golf Bandit, Chivas Regal and The Sourcing Team, to get from concept to product realisation and/or initial Designs.



D3O

• United Kingdom
• Chemical Manufacturing
• 1 - 100 Employee

• Apparel Designer

  • 2003 - 2005

  - Concept and Brand Creation Development- Design and Product Development of products for Extreme sportswear apparel.- Travelling to Premiere Vision (Paris) to source fabrics and trims- Planning and Set up of small scale production line at a London based factory- Introducing and Selling brand concept and products at trade shows such as ISPO (Munich) and ASR (San Diego) - Concept and Brand Creation Development- Design and Product Development of products for Extreme sportswear apparel.- Travelling to Premiere Vision (Paris) to source fabrics and trims- Planning and Set up of small scale production line at a London based factory- Introducing and Selling brand concept and products at trade shows such as ISPO (Munich) and ASR (San Diego)