Head of Marketing HOMEBOX Europe (ex Colgate-Palmolive)

• Nov 2022 - Present

- Responsible of the marketing strategy, team & budget - Pilot SEA, SEO, CRO and data analysis with partner agencies - In charge of HOMEBOX website (5 countries) & responsible of leads for the 160 centers - Co build HOMEBOX Brand DNA, values and graphical identity - Manage the communication team (social media, fairs, press, corporate, centers) - Collaborate with Franchise, Regional Directors, Development departments - Report to CEO Deputy and part of the COMEX - Responsible of the marketing strategy, team & budget - Pilot SEA, SEO, CRO and data analysis with partner agencies - In charge of HOMEBOX website (5 countries) & responsible of leads for the 160 centers - Co build HOMEBOX Brand DNA, values and graphical identity - Manage the communication team (social media, fairs, press, corporate, centers) - Collaborate with Franchise, Regional Directors, Development departments - Report to CEO Deputy and part of the COMEX

Senior Brand Manager Retail Marketing Pharma (elmex & meridol) - Colgate - France

• Jan 2021 - Nov 2022

Responsible for elmex & meridol growth in Pharmacies & Parapharmacies in France- Lead the localization of the brand growth plan with key focus on digital activities (social, SEO, paid search, influence, e-commerce, rating & reviews) & shopper impact following 4P's go to market strategy- Develop strong recommendations and solutions for category & customers opportunities- Responsible of the overall performance of the 2 brands in terms of sell in (from sales to profit) and sell out- Plan & Prioritize local A&P Budget- Work closely with different stakeholders: HUB Marketing, Field Sales Force, Key Account Managers, Professional Team- Management of 3 Show less

Senior Brand Manager Mouthwash - Colgate - Europe

• May 2019 - Dec 2020

Responsible for Colgate Mouthwash Innovation for Europe - Build a new vision for the mouthwash category in Europe- Deliver a new positioning, new strategy and define innovation opportunities for Colgate Mouthwash- Develop targeted communication material for new product launches- Manage category financial KPIs from gross sales to operating profit- Support the European markets in their commercial needs whatever the size of business- Partner with Global & local teams and influence on marketing plans Show less

Brand Manager Oral Care - Colgate - Western Europe

• Aug 2017 - Apr 2019

Responsible for Therapeutic Toothpastes (Colgate Total) for Western Europe (France, Belgium, Spain, Portugal)- Prepare 2019 / 2020 strategy driving growth (identify gaps & opportunities) and be a key leader in the go-to-market (provide assortment, pricing, financials guidelines to the 4 countries, develop shopper activation plans and media communication strategy, support in engaging trade via a strong vision)- Lead 2018 media campaign: 360° brand activation via “Totally Ready” campaign (TV & Digital)- Manage category financial KPIs: from gross sales to operating profit- Lead insightful market and competitive innovation analyses - Coordinate promo, media, digital budget via weekly follow-up- Establish business simplification across the organization- Build the Hub: establish continuous collaboration with the 4 subsidiaries and divisional partners- Management of a team of 2 people Show less

Junior Brand Manager Personal Care - Sanex - Western Europe

• Oct 2015 - Jul 2017

Responsible for Sanex equity in Western Europe (France, Belgium, Spain, Portugal)Categories: Shower Gels, Deodorants, Body Lotions, Shampoos- Drive Sanex equity across the Hub: grow core business and cement new targets / categories- Coordinate commercial strategy: turn around Sanex in Portugal (deodorant & shower gel), assess business potentials of Sanex Body Lotions’ entry in France, Belgium and Spain- Lead media management: implement Sanex Zero% campaigns across all touchpoints (TV, digital, professional magazine)- Win with innovation: support in developing the new Sanex Regular Health range- Keep establishing Sanex as the skin expert in mass market brand via professional endorsement- Manage category financial KPIs: from gross sales to operating profit- Lead insightful market and competitive innovation analyses- Management of one trainee Show less

Assistant Brand Manager Personal Care - DOP brands – France

• Jan 2015 - Jun 2015

Categories: Shampoos, Shower Gels, Hair Styling - Innovation & consumer behaviour analysis: development of new concepts for shampoos - Commercial strategy: development of a strong 2016 commercial plan for the brands - Digital: participation to the strategic thinking and creation of the new hairstyling campaign (“Resin Hair Force14”) in partnership with Golden Moustache - Analyses: market & brand performances tracking (Iri) with action plans Categories: Shampoos, Shower Gels, Hair Styling - Innovation & consumer behaviour analysis: development of new concepts for shampoos - Commercial strategy: development of a strong 2016 commercial plan for the brands - Digital: participation to the strategic thinking and creation of the new hairstyling campaign (“Resin Hair Force14”) in partnership with Golden Moustache - Analyses: market & brand performances tracking (Iri) with action plans

Assistant Brand Manager Oral & Personal Care - Signal & Axe – France

• Jan 2014 - Jun 2014

Categories: Toothbrushes, Shower Gels, Shampoos - Innovation: launch of Williams shower gels range (coordination with brand team), and development of new concepts for Signal toothbrushes - Commercial opportunities: identify key growth drivers and issue synthetic business reports - Digital: new strategic thinking & design for Signal website - Analyses: track sales performance every week (Nielsen) and report to commercial teams Categories: Toothbrushes, Shower Gels, Shampoos - Innovation: launch of Williams shower gels range (coordination with brand team), and development of new concepts for Signal toothbrushes - Commercial opportunities: identify key growth drivers and issue synthetic business reports - Digital: new strategic thinking & design for Signal website - Analyses: track sales performance every week (Nielsen) and report to commercial teams

Consultant in Marketing, Communication and New Venture

• Jan 2013 - Dec 2013

Assistant Brand Manager Personal Care - Protex & Palmolive - Latin America

• Jun 2013 - Aug 2013

Categories: Shower gels, Liquid hand soaps, Bar Soaps, Shampoos Providing assistance for market and competition analysis, portfolio management, and innovation. Categories: Shower gels, Liquid hand soaps, Bar Soaps, Shampoos Providing assistance for market and competition analysis, portfolio management, and innovation.

Marketing Intern, Retail Luxury Shirt Brand, Global

• Jun 2012 - Dec 2012