Vaivhav Kumar (VK)ππ
Head of Growth at SwoonMe- Claim this Profile
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Bio
Experience
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SwoonMe
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United States
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Internet Publishing
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Head of Growth
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Jan 2022 - Present
San Francisco Bay Area
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Tummoc
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India
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Urban Transit Services
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1 - 100 Employee
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Head of Growth & Marketing
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May 2021 - Dec 2021
Bengaluru, Karnataka, India
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Multiple Startups
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Technology, Information and Internet
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1 - 100 Employee
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Product & Growth Consultant
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Sep 2019 - May 2021
Bengaluru, Karnataka, India Accountable for AARRR (acquisition, activation, retention, referral, revenue) stack. Primary responsible for growing customer base, nurturing existing customers, driving revenue efforts, and partnerships. Working closely with the product team to ensure we are building features that will drive user growth. Contributed to growing App MAUs +20% through referrals, affiliates, Facebook, and Instagram ads. Increased App activations +300% YoY through video caseβ¦ Show more Accountable for AARRR (acquisition, activation, retention, referral, revenue) stack. Primary responsible for growing customer base, nurturing existing customers, driving revenue efforts, and partnerships. Working closely with the product team to ensure we are building features that will drive user growth. Contributed to growing App MAUs +20% through referrals, affiliates, Facebook, and Instagram ads. Increased App activations +300% YoY through video case studies, Youtube ads, and by pitching and closing A & B leads, resulting in 160% metric attainments. Heavily involved in hackathons, recruiting, keynotes, customer support, Launching new products and developing projects with CβLevel executive Show less
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CityXfer
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India
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Head of Growth
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Sep 2017 - Oct 2019
Bangalore Building Uber logistics for large goods β’ Marketing owner for a digital branding consultant β’ Responsible for Lead generation, activation, nurturing through various channels β’ Done extensive A/B testing across different products for optimizing the conversion rates β’ Content funneling across content to respective products β’ Planned and executed social media strategy across various social media channels β’ Worked closely with marketing designer to create interesting infographics,β¦ Show more Building Uber logistics for large goods β’ Marketing owner for a digital branding consultant β’ Responsible for Lead generation, activation, nurturing through various channels β’ Done extensive A/B testing across different products for optimizing the conversion rates β’ Content funneling across content to respective products β’ Planned and executed social media strategy across various social media channels β’ Worked closely with marketing designer to create interesting infographics, videos β’ Educating the users of HRMS & Saas through Quora, FB live, Youtube live, Automated webinars β’ Content strategy, Email strategy, Drip emailers β’ Paid advertising- Google, Facebook, Linkedin β’Tools/Platforms used: SUMO.com, Buffer, Leadsquared, Google analytics, Google tag manager, Google AdWords, FB ad manager, Mixpanel Show less
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Co-Founder
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Jan 2016 - Jan 2017
Patna & Bangalore SwasthRaho was Indiaβs 1st discount healthcare membership platform offering discounts up to 50% on every visit with participating doctors and clinic. Our mission is to make affordable healthcare for everyone, We have faith in SwasthRaho and its gonna be revolutionary to healthcare industry. Join Karo Save Karo
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Sr Marketing Consultant
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Aug 2015 - Dec 2016
Δgra Area, India Groupon India is now nearbuy an independent company, led by 6 cofounders with Groupon Inc and Sequoia as large minority shareholders with the aim of creating India's largest commerce platform for everything local Groupon.co.in is the Indian Unit of GROUPON Inc - the big daddy of Group Buying and the fastest growing company ever! Groupon India is all about ideas, tips and deals to experience your city! From the highest quality restaurants, spas, salons, fun zones and more to the latestβ¦ Show more Groupon India is now nearbuy an independent company, led by 6 cofounders with Groupon Inc and Sequoia as large minority shareholders with the aim of creating India's largest commerce platform for everything local Groupon.co.in is the Indian Unit of GROUPON Inc - the big daddy of Group Buying and the fastest growing company ever! Groupon India is all about ideas, tips and deals to experience your city! From the highest quality restaurants, spas, salons, fun zones and more to the latest gadgets in the market to the best travel destinations...at the best value for your money! We don't want to be a newspaper of deals and we don't want to sell you stuff that we ourselves. οΌ To prospect and consult with local businesses on negotiable offers for our subscribers. οΌ To creatively identify new businesses and activities to be featured, expanding the range offers οΌ To present Groupon India as the unique opportunity for businesses to acquire new customers οΌ To achieve and over exceed on monthly sales targets Show less
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O2 Spa
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United States
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Individual and Family Services
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Business Engagement Manager
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Oct 2013 - Jul 2015
Bengaluru Area, India Roles & Responsibilities of Engagement Manager Observe any revenue enhancement opportunity available and execute Implement cost-cutting measures to increase the bottom line Achieve Monthly Sales Targets Review performance, service quality of all the Therapist
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Four Fountains De-Stress Spa
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India
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Wellness and Fitness Services
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1 - 100 Employee
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Engagement Manager
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Oct 2012 - Oct 2013
bangalore
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Education
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Reforge