Vaishnavi Deshpande

Associate Business Manager at Gameskraft
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Skills

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Credentials

  • Database Marketing Foundations
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • SQL for Statistics Essential Training
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Business Intelligence for Consultants
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Machine Learning
    Coursera
    Apr, 2019
    - Nov, 2024
  • Statistics 101
    IBM
    Apr, 2019
    - Nov, 2024
  • Deep Learning A-Z
    Udemy
    Mar, 2019
    - Nov, 2024
  • Learning R
    LinkedIn
    May, 2018
    - Nov, 2024

Experience

  • Gameskraft
    • India
    • Computer Games
    • 500 - 600 Employee
    • Associate Business Manager
      • Sep 2022 - Present

  • Rapido
    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Associate Manager
      • Mar 2022 - Jul 2022

  • Reliance Retail
    • Retail
    • 700 & Above Employee
    • Ecommerce Manager
      • Nov 2020 - Mar 2022

      Merchandising - Brand visibility, product placement, campaign callouts for ecommerce through RD.in website, jioMart and social Analytics - WoW analysis of assortment performance, taking necessary actions on high and low performance SKUs. Pricing - Benchmarking and pricing analytics for new and existing SKUs Category management - POC for Audio, Audio accessories and Photography portfolio at RD.in Merchandising - Brand visibility, product placement, campaign callouts for ecommerce through RD.in website, jioMart and social Analytics - WoW analysis of assortment performance, taking necessary actions on high and low performance SKUs. Pricing - Benchmarking and pricing analytics for new and existing SKUs Category management - POC for Audio, Audio accessories and Photography portfolio at RD.in

  • Zoomcar
    • India
    • Travel Arrangements
    • 700 & Above Employee
      • Apr 2020 - Nov 2020

      Analytics - Created SVOC for Zoom & ZAP businesses, performed segmentation of cities basis booking history and user behaviourStakeholder management - POC for East zone marketing initiativesRetention & win back - Formulating CRM campaigns basis user booking and activity on the app on MoEngage to ease users into making subsequent bookings, thus improving retention%.

      • Jun 2019 - Apr 2020

      Analytics - Customer segmentation using RFM analysis (Python, SQL), Propensity modelingReporting - Created Tableau dashboard documenting performance metrics for the Marketing teamCRM marketing- Integrated custom parameters to MoEngage, improved activation by 7%, reduced marketing churn by 20% and 3% increase in adoption of winback centric communications

  • PInterview
    • India
    • E-learning
    • 1 - 100 Employee
    • Project Intern
      • Jan 2019 - Apr 2019

  • DCM Shriram LTD
    • India
    • Agricultural Chemical Manufacturing
    • 700 & Above Employee
    • Management Intern
      • Apr 2018 - Jun 2018

      Market study regarding supply chain finance alternatives and comparative study of the same. Recommendations regarding the best alternative. Market study regarding supply chain finance alternatives and comparative study of the same. Recommendations regarding the best alternative.

  • Market Litmus
    • India
    • Market Research
    • Research Associate Intern
      • Feb 2018 - May 2018

      Understanding of markets for various product lines and write research articles encompassing the following - End Users, Market Dynamics, Segmentation, Geographic Analysis, Opportunities and Key Players. Understanding of markets for various product lines and write research articles encompassing the following - End Users, Market Dynamics, Segmentation, Geographic Analysis, Opportunities and Key Players.

  • DMI (Digital Management, LLC)
    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Software Engineer
      • Feb 2017 - Jul 2017

      Software development, C#, Angular 2, MVC Software development, C#, Angular 2, MVC

  • Thinking Hut IT Solutions (An iLink Digital Company)
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Software Engineer
      • Oct 2014 - Feb 2017

      .Net, MySQL, SQL server, Web services, C#, MVC, WebAPI, AngularJs .Net, MySQL, SQL server, Web services, C#, MVC, WebAPI, AngularJs

Education

  • Indian Institute of Management, Sirmaur
    Master of Business Administration - MBA, Management
    2017 - 2019
  • SDA Bocconi
    International Immersion Program, International Business
    2018 - 2018
  • Maharshi Karve Stree Shikshan Sanstha's Cummins College Of Engineering For Women
    Bachelor of Engineering (BE), Computer Engineering
    2010 - 2014
  • Jog High School
    Bachelor of Engineering (BE), Computer Engineering
    1994 - 2008

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