Vaishnav Reddy
Marketing Data Analyst at TinyBytes- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Hindi Full professional proficiency
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Telugu Native or bilingual proficiency
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Kannada Professional working proficiency
Topline Score
Bio
Credentials
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SQL for Data Science
University of California, DavisAug, 2022- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleOct, 2021- Nov, 2024 -
Google Ads Display Certification
GoogleOct, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2021- Nov, 2024
Experience
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TinyBytes
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Chile
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Computer Games
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1 - 100 Employee
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Marketing Data Analyst
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Feb 2023 - Present
1. Developed new dashboards on Metabase for the UA team analysis using SQL and Dbeaver. 2. Worked on the development of predictive analytics for the revenues of gamers. 3. Developed a new P&L Dashboard with information for quick insights for higher management. 4. Deeper research was done on all existing databases to re-structure the data flow of gamers. Tools: Excel, Metabase, Github, Dbeaver, Trello, Slack Code: SQL, Python Databases: AWS Redshift, Postgres 1. Developed new dashboards on Metabase for the UA team analysis using SQL and Dbeaver. 2. Worked on the development of predictive analytics for the revenues of gamers. 3. Developed a new P&L Dashboard with information for quick insights for higher management. 4. Deeper research was done on all existing databases to re-structure the data flow of gamers. Tools: Excel, Metabase, Github, Dbeaver, Trello, Slack Code: SQL, Python Databases: AWS Redshift, Postgres
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Assistant Marketing Manager @ Martell
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Jan 2022 - Jun 2022
1.Developed POS products for Martell Brand Home with a budget of >100K. 2.Integral part of the ideation team involved in the development of Martell’s Global Drink Strategy for creation of new cocktails and signature glassware. 3.Collaborated with external agencies to develop new product sheets to enhance brand portfolio. 4.Organised Martell Masterclasses in Paris with Martell Brand Ambassadors to boost Brand Equity. 5.Initiated and collaborated with a Singaporean Media… Show more 1.Developed POS products for Martell Brand Home with a budget of >100K. 2.Integral part of the ideation team involved in the development of Martell’s Global Drink Strategy for creation of new cocktails and signature glassware. 3.Collaborated with external agencies to develop new product sheets to enhance brand portfolio. 4.Organised Martell Masterclasses in Paris with Martell Brand Ambassadors to boost Brand Equity. 5.Initiated and collaborated with a Singaporean Media company on Hologram technology for Martell’s Market Activation strategies. Show less 1.Developed POS products for Martell Brand Home with a budget of >100K. 2.Integral part of the ideation team involved in the development of Martell’s Global Drink Strategy for creation of new cocktails and signature glassware. 3.Collaborated with external agencies to develop new product sheets to enhance brand portfolio. 4.Organised Martell Masterclasses in Paris with Martell Brand Ambassadors to boost Brand Equity. 5.Initiated and collaborated with a Singaporean Media… Show more 1.Developed POS products for Martell Brand Home with a budget of >100K. 2.Integral part of the ideation team involved in the development of Martell’s Global Drink Strategy for creation of new cocktails and signature glassware. 3.Collaborated with external agencies to develop new product sheets to enhance brand portfolio. 4.Organised Martell Masterclasses in Paris with Martell Brand Ambassadors to boost Brand Equity. 5.Initiated and collaborated with a Singaporean Media company on Hologram technology for Martell’s Market Activation strategies. Show less
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Boukman Rhum
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Haiti
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Food and Beverage Services
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1 - 100 Employee
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Digital Marketing Analyst
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Jun 2021 - Dec 2021
1. Complete analysis of sales of USA, France and UK using Excel, Power BI and Python. 2. Analytics of E-commerce of 3 websites were measured and organised using Google Analytics, Google Search Console, Google Tag Manager and Squarespace tools. 3. Developed E-commerce and product pricing strategies to increase the revenue of the sales through competitor analysis 4. Facebook and Instagram channels were handled and paid media ads were developed by using the Facebook pixel. Affiliate… Show more 1. Complete analysis of sales of USA, France and UK using Excel, Power BI and Python. 2. Analytics of E-commerce of 3 websites were measured and organised using Google Analytics, Google Search Console, Google Tag Manager and Squarespace tools. 3. Developed E-commerce and product pricing strategies to increase the revenue of the sales through competitor analysis 4. Facebook and Instagram channels were handled and paid media ads were developed by using the Facebook pixel. Affiliate platforms were contacted to promote products 5. Worked with distributors and retailers across the USA and was part of multiple sales training sessions 6. Field marketing was done by visiting the local retailers and detailing the product and brand strategies Show less 1. Complete analysis of sales of USA, France and UK using Excel, Power BI and Python. 2. Analytics of E-commerce of 3 websites were measured and organised using Google Analytics, Google Search Console, Google Tag Manager and Squarespace tools. 3. Developed E-commerce and product pricing strategies to increase the revenue of the sales through competitor analysis 4. Facebook and Instagram channels were handled and paid media ads were developed by using the Facebook pixel. Affiliate… Show more 1. Complete analysis of sales of USA, France and UK using Excel, Power BI and Python. 2. Analytics of E-commerce of 3 websites were measured and organised using Google Analytics, Google Search Console, Google Tag Manager and Squarespace tools. 3. Developed E-commerce and product pricing strategies to increase the revenue of the sales through competitor analysis 4. Facebook and Instagram channels were handled and paid media ads were developed by using the Facebook pixel. Affiliate platforms were contacted to promote products 5. Worked with distributors and retailers across the USA and was part of multiple sales training sessions 6. Field marketing was done by visiting the local retailers and detailing the product and brand strategies Show less
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SpaceSense
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France
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Manager
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May 2020 - Aug 2020
1. Designed a completely new website for the company using Webelium 2. Worked on Hubspot platform to create Email campaigns and chain of emails for B2B marketing 3. Designed Sales funnel strategy and Customer journey life cycle for the clients based on the touch points. 4. 400 quality leads were generated to reach out to potential clients in 15 days. 5. Created personas to direct apt mails chains based on the individual profile. 1. Designed a completely new website for the company using Webelium 2. Worked on Hubspot platform to create Email campaigns and chain of emails for B2B marketing 3. Designed Sales funnel strategy and Customer journey life cycle for the clients based on the touch points. 4. 400 quality leads were generated to reach out to potential clients in 15 days. 5. Created personas to direct apt mails chains based on the individual profile.
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UST
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Data Analyst
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Mar 2018 - Oct 2019
1. Mastered Python language and Machine Learning concepts like consumer segmentation, Pattern analysis, Predictive analysis, supervised learning, unsupervised learning and Neural Networks 2. Led a team of 10 for a Digital Marketing Retail project (POC) and achieved excellent results and the project was put for Project Expo 2018. 3. Part of the core development team for the creation of data analysis tool for a USA Insurance company 4. Worked with the team for the creation of the SAAS… Show more 1. Mastered Python language and Machine Learning concepts like consumer segmentation, Pattern analysis, Predictive analysis, supervised learning, unsupervised learning and Neural Networks 2. Led a team of 10 for a Digital Marketing Retail project (POC) and achieved excellent results and the project was put for Project Expo 2018. 3. Part of the core development team for the creation of data analysis tool for a USA Insurance company 4. Worked with the team for the creation of the SAAS product of the company using NLP, AI and API building concepts 5. Analysed, normalised and cleaned 3 Million rows of mobile carrier data for patterns of user requests for automation of tickets. Show less 1. Mastered Python language and Machine Learning concepts like consumer segmentation, Pattern analysis, Predictive analysis, supervised learning, unsupervised learning and Neural Networks 2. Led a team of 10 for a Digital Marketing Retail project (POC) and achieved excellent results and the project was put for Project Expo 2018. 3. Part of the core development team for the creation of data analysis tool for a USA Insurance company 4. Worked with the team for the creation of the SAAS… Show more 1. Mastered Python language and Machine Learning concepts like consumer segmentation, Pattern analysis, Predictive analysis, supervised learning, unsupervised learning and Neural Networks 2. Led a team of 10 for a Digital Marketing Retail project (POC) and achieved excellent results and the project was put for Project Expo 2018. 3. Part of the core development team for the creation of data analysis tool for a USA Insurance company 4. Worked with the team for the creation of the SAAS product of the company using NLP, AI and API building concepts 5. Analysed, normalised and cleaned 3 Million rows of mobile carrier data for patterns of user requests for automation of tickets. Show less
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Education
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2020 - 2021
SKEMA Business School
International Marketing and Business Development ( IMBD), Business, Marketing -
2013 - 2017
PES University
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
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