Experience

Women in Sport India

• India
• Spectator Sports
• 1 - 100 Employee

• Managing Director, Founder

  • Oct 2015 - Present

  Started in 2015, Women in Sport, India is India's first online forum created to support women in sport on all levels. It aims to be a one-stop solution for all the support required by women in sport. Our 2020 vision is to convert online forum into on-ground operations. We plan to create a robust system to exchange information and knowledge about making a career in sports, on and off-field. Women in Sport, India also plans to create an ecosystem for sportswomen to find the required help and grow together in various sports faculties. We look forward to your support in expanding WISI and see it grow from a seedling to a tree!Please follow us onTwitter: @beWISIbleFacebook: www.facebook.com/womeninsportindiaInstagram: @bewisibleWebsite: www.womeninsportindia.com



FIFA

• Spectator Sports
• 700 & Above Employee

• Member of Fan Forum 2015

  • Nov 2015 - Present

  I am the member by invitation of an inaugural Fan Forum 2015 hosted by FIFA and Havas Sports and Entertainment at House of FIFA in Zurich, Switzerland. I also submitted a report to FIFA and Havas Sports and Entertainment on 'Fan Engagement and Marketing', which is attached here. The report is based on the research conducted by surveying the fan responses to the questions asked. I am the member by invitation of an inaugural Fan Forum 2015 hosted by FIFA and Havas Sports and Entertainment at House of FIFA in Zurich, Switzerland. I also submitted a report to FIFA and Havas Sports and Entertainment on 'Fan Engagement and Marketing', which is attached here. The report is based on the research conducted by surveying the fan responses to the questions asked.



International Institute of Sports Management - IISM

• India
• Education Administration Programs
• 1 - 100 Employee

• Visiting Faculty - Digital Marketing

  • Feb 2018 - Present



Alter Ego

• Founder, CEO

  • Jun 2017 - Jan 2020

  Alter Ego is a Social Media Brand development consultancy for Athletes and Sports Organisation, helping them to bring out their personality dimensions and increase their Brand value. We find creative ways for the Brand to connect with the people not just on Social Platform but also face to face. We know that every athlete/organisation is different and our strategies differ according to the personality of the client.We believe in Creativity and Research to develop the brands. Creativity gives the brand an originality and sets it apart from the others. Research gives us the knowledge to channelise that creativity in a right direction. Our Services - Social Media Brand Development, Brand Development Research, Creative Content, Social Listening, Brand-Athlete Fit



Deccan Rovers Football Club

• Founder/Manager Girl’s Football Team

  • Jun 2014 - Nov 2015

  Marketing, Selection Process, Team Registration, Fee collections, Ground Safety, Uniform/Jersey Designing, Football and Fitness Training, Child Safety, Annual Parents Meetings etc.

• Co-Manager and Football Coach

  • Feb 2014 - Nov 2015

  • Selections, registration, Finance, Ground Safety, Uniform/Jersey Designing, Football and Fitness Training, Child Safety, Annual Parents Meetings etc. • Currently coaching one U-12 and one U-14 team, each of 25 children

• Amateur Player

  • May 2007 - Feb 2015

  Represented the club as the Captain in various prestigious tournaments



Asian Football Development Project

• Project Consultant

  • Dec 2013 - Oct 2015

  Not-for-profit organisation Founded and Chaired by HRH Prince Ali of Jordan.AFDP funds football development project all over AsiaMy responsibilities as Project Manager and Coordinator are Program development, Project Management, Project Selection, Monitoring, Communications and Marketing, Partnerships, Proposals and Reports writing, and Execution.Among 11 youth, grassroots and women’s football development projects handled prominent projects are:1. One World Play Project: deliver $1,280,000 worth One World footballs all over Asia. 2. One Goal India (AFC initiative): football and fitness curriculum development, project selection, monitoring and evaluation, report submission, co-ordination, site visits. 3. Female Football Festival, Lebanon4. Mighty Girls Project, Salt Academy, Cambodia



One Goal Asia

• Civic and Social Organizations

• One Goal Match Day Format Consultant

  • Nov 2014 - Nov 2014

  One Goal Asia is an AFC initiative to spread awareness about Nutrition and healthy habits through Football. I designed a match format for One Goal Match Day. One Goal Asia is an AFC initiative to spread awareness about Nutrition and healthy habits through Football. I designed a match format for One Goal Match Day.



UEFA

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Event Manager

  • Sep 2013 - Sep 2013

  CSR event in India. Participants included AFC, AFDP, All India Football Federation (AIFF), NGOs, etc. with around 80 people attending. Responsibilities: setting agenda, invitations, management and logistics.

• Research Project: Evaluation of potential of women’s football in India

  • Jun 2013 - Sep 2013

  A c omparative study of Women’s Football in India, China and the US: competition structure, grassroots development, player demographics, coaching & refereeing, socio-cultural effects, financial factors etc.It is the only official statistical analysis and report available on women's football in India.REPORT IS AVAILABLE ON REQUEST

• Intern

  • Jun 2013 - Jun 2013

  • internship at UEFA to observe and understand the work environment and daily engagements of the confederation.



Abhiyanta Electrical Consultants and Engineers

• Design Engineer

  • May 2010 - Jul 2012

  I have worked here as design engineer on various commercial, industrial and IT infrastructure projects.Work involved design, drawing and execution supervision of substations, distribution, power and lighting, security systems, earthing systems, DG sets etc. Here I learned along with technical skills, inter-personnel relations and man management, communication and public relations. Some of the projects I handled during this tenure are Tech Park II, IIT Mumbai, Clause Union, Visteon, Safetec etc.



PVG's COET (University)

• Event Organizer

  • Jun 2008 - May 2010

  National level football tournament for women in a college event ‘Versatalia’

• Founder/Manager Women’s Football Team

  • Jun 2008 - May 2010

  Founded and managed a girl’s football team for the college (university) and represented the college as the captain of the team.