PPC Specialist

• Jul 2023 - Present

Digital Marketing Specialist

• Feb 2022 - Jul 2023

Key Responsibility Areas: 1. Trend Analysis & Insights Identification 2. Marketing Campaign Planning, Direction & Optimization on PPC and Social Media Platforms (industry/product focused) main goal was Quality Lead Generation. 3. Website Management & Best Practices Implementation (resulting in a 4X increase in organic leads) 4. Website Content Structure Planning: Planning the structure of the website's content, ensuring it was well-organized and easy to navigate for a seamless user experience. 5. Ad Copy & Landing Page Creation & Management 6. E-mail Marketing Campaign Planning & Execution (achieving an average open rate of 70%) Show less

Digital Marketing Intern

• Aug 2020 - Dec 2021

In my role as a Digital Marketing Intern, I was responsible for promoting various products for clients across multiple nations. My key areas of focus included website management, landing page building, PPC advertisement creation, SEO optimization, and email marketing. - I was in charge of managing websites, ensuring that they were user-friendly, visually appealing, and well-optimized for search engines. I also built landing pages that effectively conveyed the value proposition of the products being promoted. - Planning and execution of PPC advertisements Campaigns that reached the target audience and generated the desired results. This involved crafting compelling ad copy, selecting appropriate keywords, and targeting the right audience through effective segmentation. - Focus on SEO, ensuring that the websites and landing pages were optimized for relevant keywords and improving their search engine ranking. This required an in-depth understanding of the latest search engine algorithms and best practices for optimization. - Finally, I was also responsible for executing email marketing campaigns that engaged with potential customers and encouraged them to take action. This involved developing email templates, crafting engaging subject lines, and analyzing the performance of the campaigns to make data-driven decisions for future campaigns. Show less