Experience

Mirka India
• India
• Industrial Machinery Manufacturing
• 1 - 100 Employee
• Head Of Marketing

  • Sep 2017 - Present


Usha International

• Bangladesh
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Manager Marketing

  • Apr 2010 - Aug 2017

  - Creation of an experiential category – Usha Janome White Machines, from launch in 2011 to current business value of >INR 200 crores. - Facilitated expansion of Silai School program for Women Empowerment to 10000+ villages across India (Covered by NDTV documentary – Kushalta Ke Kadam). - Other campaigns include Joy of Creating Together and introduction of Haberdashery Concept in India. - Creation of an experiential category – Usha Janome White Machines, from launch in 2011 to current business value of >INR 200 crores. - Facilitated expansion of Silai School program for Women Empowerment to 10000+ villages across India (Covered by NDTV documentary – Kushalta Ke Kadam). - Other campaigns include Joy of Creating Together and introduction of Haberdashery Concept in India.



Pegasus SM

• India
• Retail

• Business Development Manager

  • Mar 2006 - Mar 2010

  • Responsible for managing the Business & Marketing Communication for North & West India. • Handling a team of 17 professionals catering to 24 distributors to maximize revenue. • Facilitating the distributor in expanding the dealer network to maximize penetration and increase market share. • Competition analysis and updation of revenue growth to Global HQ (Japan) & Regional HQ (Singapore) for further formulation of sales strategy. • Arranging various BTL activities at clients site to enhance product knowledge & participation in various trades fair’s to improvise on the sales results.



Brother International (India) Pvt. Ltd.

• Business Development Executive

  • May 2004 - Feb 2006

  • Responsible for sales of industrial sewing machines through 4 distributors. • Planning sales activities on quarterly basis and updating sales forecasting. • Planning Promotional / Demonstration activities at clients place to enhance product knowledge and sales. • Organizing various product training & seminar for clients. • Responsible for sales of industrial sewing machines through 4 distributors. • Planning sales activities on quarterly basis and updating sales forecasting. • Planning Promotional / Demonstration activities at clients place to enhance product knowledge and sales. • Organizing various product training & seminar for clients.