Growth Marketer

• Apr 2023 - Present

Digital Marketing Specialist

• Sep 2022 - Mar 2023

Masters in Marketing and Digital Transformation

• Aug 2021 - Jul 2022

Student Consultant (Market Research)

• Apr 2022 - Jun 2022

Student Consultant (Digital Marketing)

• Dec 2021 - Feb 2022

Category Marketing Manager

• Nov 2020 - Aug 2021

Project Manager (Consultant)

• May 2020 - Jul 2020

- Defining the pricing strategy for ad-sales based on traffic, views and conversion. - Executing marketing campaigns for the paid vendors on different channels including website, Ad-words, and Social Media - Performance management for the paid campaigns. - Defining the pricing strategy for ad-sales based on traffic, views and conversion. - Executing marketing campaigns for the paid vendors on different channels including website, Ad-words, and Social Media - Performance management for the paid campaigns.

CRM communication manager

• Jan 2020 - Jun 2020

- Handling CRM activities across the globe to improve customer re-engagement through App, SMS, and E-mail.- Planning and executing A/B test models for better conversion %.- Customer segmentation for more targeted campaigns resulting in better CTR.- Analyze trends and patterns to make all campaigns more effective.

Category Manager (E-commerce)

• Jan 2019 - Dec 2019

Managing overall OTA revenue for Capital O and Mountania category.- Planning and executing various strategic sale campaigns across different channels.- Competitive analysis- Pricing Strategy- Operational coordination

Cluster Manager

• May 2016 - Dec 2018

- Planning budget & expense control for the cluster to minimize CIR.- Forecasting future demand to decide sourcing strategy for the acquisition team.- Designing a pricing strategy to maximize revenue irrespective of the seasonality.- Planning & implementing various marketing plans including CRM campaigns for individual Markets and tracking their impacts.- Redirecting customer traffic on self-channels through different marketing strategies to minimize costs and increase customer retention. Show less

Project Analyst

• Oct 2015 - May 2016

- Worked on external parties like Go-MMT and Booking.com to achieve 2x revenue growth.- Benchmarking various parameters to track different competitor’s business model & revenue generation to scale up.- Driving projects revolving around streamlining over-booking factor to decrease the number of blocked inventory due to PAH bookings- Reducing cancellation numbers through targeted discounting to bounce customers- Planning aggressive customer-oriented deals and campaigns with external parties to drive more visibility and production Show less

Internship

• Mar 2014 - May 2014

Topic: Pathway Modelling of Detoxification pathway and Bio-Fuel Production pathway. Key Skills: Pathway modelling using COPASI and many different Bioinformatics tools. Topic: Pathway Modelling of Detoxification pathway and Bio-Fuel Production pathway. Key Skills: Pathway modelling using COPASI and many different Bioinformatics tools.

Internship

• Jun 2013 - Jul 2013

Topic: Genetics Analysis of Serotonergin Receptor in S.A.D (Seasonal Affective Disorders). Key Skills: PCR, DNA isolation, Quantification, Making of Competent Cells, Agarose Gel Electrophoresis. Topic: Genetics Analysis of Serotonergin Receptor in S.A.D (Seasonal Affective Disorders). Key Skills: PCR, DNA isolation, Quantification, Making of Competent Cells, Agarose Gel Electrophoresis.

Internship

• May 2012 - Jun 2012

Topic: Basic Plasmid DNA isolation and techniques. Key Skills: Plasmid DNA Isolation/Extraction, Purification, Agarose Gel Electrophoresis. Topic: Basic Plasmid DNA isolation and techniques. Key Skills: Plasmid DNA Isolation/Extraction, Purification, Agarose Gel Electrophoresis.