Vadym Prykhodko

Head of Marketing at lifecell Ukraine
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Contact Information
us****@****om
(386) 825-5501
Location
UA
Languages
  • Украинский Native or bilingual proficiency
  • Русский Native or bilingual proficiency

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Vitaliy Pikman

Вадим-отличный руководитель, обладающий аналитическими навыками, и умеющий последовательно и аргументированно убеждать коллег в своей точке зрения. Обладает большим опытом работы на различных позициях. Сильные стороны - глубокое понимание клиентских потребностей и ориентация на результат.

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Experience

    • Ukraine
    • Telecommunications
    • 700 & Above Employee
    • Head of Marketing
      • Nov 2018 - Present

      Responsible for the Pricing, Roaming & Interconnect, Budgeting & PlanningPricing:- Pricing positioning (Brand position in the mobile market of Ukraine)- Segmentation (Strengthening positions in strong segments, search and development of new)- Product portfolio (Additional services for cross-sell, up-sell)- Geo-marketing (Different strategies and activities tailored to the specifics of each region)Roaming & Interconnect:- Development inter-operator business (interconnect, roaming, transit)- Synergy of operating activities of inter-operator and client businessesBudgeting & Planning- Short-term and long-term planning of the main KPIs- Controlling fulfillment of commercial KPIs.- Support and control of the use of marketing budgets

    • Head of Marketing Management Unit
      • Jun 2016 - Nov 2018

      Implementation of Pricing Strategy for B2C segment.

    • Ukraine
    • Telecommunications
    • 700 & Above Employee
    • Head of FTTB Price and Product
      • Apr 2011 - Jun 2016

      Development and implementation of Marketing Strategy of the fixed business.- Brand- Pricing positioning- Product portfolio- Segmentation and CRM

    • Pricing Specialist
      • Feb 2008 - Apr 2011

      B2C and B2B value proposition

    • Help Desk Second Line Operator
      • Jun 2005 - Feb 2008

    • Call Center Agent
      • Jan 2001 - Jun 2005

Education

  • Taras Shevchenko National University of Kyiv
    Specialist, Mathematics
    1997 - 2003

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