Digital Marketing Specialist

• Sep 2021 - Present

Develop, manage and monitor paid marketing campaigns across Google, Facebook and Linkedin to acquire clients and recruit clinicians. Lead the digital transformation project to increase the business process efficiency and developed a sound-proof business system driven by data. Improved the overall quality of leads and increased the number of leads generated for the business by 30%. Devised highly effective SEM strategies to be the industry leader in a highly competitive market. Successfully handled over $1 Million advertising budget with exceptional returns. A highly collaborative team member who effectively solved critical problems across the marketing channels. Worked alongside our web developer to drastically improve the user experience. Develop high-quality reporting dashboards to present the overall marketing performance weekly and monthly. Analyse different customer segments to understand the pain points and develop creative marketing strategies to reduce friction.

Digital Marketing Consultant

• Apr 2020 - Present

• Increased customer engagement by innovative marketing funnels. • Increased conversions by 50% using Advanced Google AdWords strategies. • Efficiently tracked consumer behaviour and provided key insights for business growth. • Performed highly efficient search engine marketing and social media marketing. • Improved the overall organic traffic for the website through Search engine optimisation. • Increased customer engagement by innovative marketing funnels. • Increased conversions by 50% using Advanced Google AdWords strategies. • Efficiently tracked consumer behaviour and provided key insights for business growth. • Performed highly efficient search engine marketing and social media marketing. • Improved the overall organic traffic for the website through Search engine optimisation.

Marketing Specialist

• Oct 2020 - Sep 2021

Increased e-commerce revenue by 30% using innovative strategies in google shopping advertisement campaigns. Expanded the company's social presence through social media marketing and increased sales by 30%. Improved customer engagement through the interactive user interface and strategic marketing funnels. Improved conversion rates through effective content marketing, Shopify website enhancements and search engine optimisation techniques. Introduced new sales channels, automated inventory sync, ran effective advertisements and increased the overall business revenues. Introduced heatmaps and data-driven reporting and established efficient data-driven business models. Enhanced every touchpoint and maintained consistent branding across all the channels. Conducted market research for identifying new business opportunities and kept track of competitors.

Digital Marketing Specialist

• Aug 2019 - Sep 2021

*Developed digital marketing strategies for the growth of the company. *Implemented best search engine optimisation practises for DIal-A-Doctor Australia. *Designed the website from scratch and used advanced optimisation techniques for efficient performance. *Increased online presence and helped the company generate more leads. *Improved the social media presence and successfully launched the sponsored ads. *Designed better customer engagement funnels and captured key customer trends while generating advanced analytics reports.

Marketing Officer

• Jun 2019 - Oct 2019

Business Analyst

• Feb 2017 - Feb 2019

Worked for the biggest brand in the information technology service industry as a business analyst in the health care unit.Worked for fortune 500 company Davita, USA, to break down high-level requirements into smaller and more actionable pieces for the development team.Provided complete customer and client support addressing the business issues in every sprint.Trained new employees and mentored them for effective customer and client satisfaction levels.Delivered top niche business modules while working with the top-level management for the business enhancement of the health care unit.Utilised business intelligence software to pull the right data and visualise the data points that would be useful for business decisions.Gained proficient knowledge about technology and understood the deep nuances of the IT service industry in great detail.

Assistant System Engineer

• Nov 2015 - Jan 2017

Joined as a core developer and involved in different development projects.Programming : C# , Java, JavaScript, Angular JS , SQLFramework: .NetPackages: Visual Studio , Eclipse ,server management studio, Microsoft office

Digital Marketing Consultant

• Jan 2016 - Jan 2019

Analyzed the business, performed market research and developed a well-rounded marketing strategy for clients. Reduced paid search budget by 50% while maintaining consistent conversations and revenues. Effectively increased the client's business revenue through Google ads and Facebook ads. Implemented digital marketing strategies focused on personal branding, engagement, and community building. Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports. Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions.

Pool Manager

• Jun 2017 - Dec 2017

Awarded the Best Pool Manager for the outstanding contributions towards the club. Awarded the Best Pool Manager for the outstanding contributions towards the club.

Humorous Speech Competition

• Oct 2017 - Nov 2017

National Level Humorous Speaker winning at all club, area and division levels. One of the youngest Toastmasters to reach district within few months of TM journey. National Level Humorous Speaker winning at all club, area and division levels. One of the youngest Toastmasters to reach district within few months of TM journey.

Business Development Associate

• Jun 2015 - Nov 2015

I worked directly with the founders of Kaarmic on different products targeting the schools & colleges. We were a team of 6 and work involved everyone to be good at different aspects ,some key roles I was involved were Building strategies for the existing product getting involved with clients and pitching the product . Ways to improve our product sales and developing new strategies for marketing the product. Negotiate with the client and adjust the demand and supply to mutual benefit. Getting key insights on the customer feedback and improving the product outcome.Also,Perform customer retention functions. Networking has played a pioneering role in developing and enhancing our products in colleges . Poster making ,website development and other technical assistance was provided whenever required.

Chairman

• 2013 - 2014

As Chairman of IEEE Student Branch ,I was responsible for organising events at college, state, national and international level.In my tenure , we were awarded the best student branch in the state.

Head Of Public Relations

• 2012 - 2013