Andrew Johnson

Senior Manager, Community and Social Media at Archetype Entertainment
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Christie Aguasin

Kind, thoughtful, and incredibly humble, AJ's presence is seen and felt in the number of roles he's filled at EA, and the teams and projects we've been on together. The creativity he encompasses isn't only in the ideas and presentations he brings to life, but in the way he adapts to work with people across multiple functions. He's a gifted storyteller, and more importantly, a warm and relatable heart in the industry that doesn't take to reminders of human connection when it's so easy to lash out behind a screen. He truly cares about inclusion, about representation, accessibility and fairness. And despite the challenges that come with those spaces, he perseveres as a peer, mentor, manager, advocate, and any team and individual he encounters is all the more positively impacted for it.

Lissete Gonzalez

Simply put, AJ is an incredibly talented, creative, caring, and devoted leader! I have had the great honor of being a part of the Action/Adventure social team that he led while at Electronic Arts - working on some of the best franchises including Mass Effect, Dead Space, and EA Originals. AJ is very strategic and always looks to innovate in the social and digital space. Very few people I’ve met throughout my career have held the same passion that AJ possesses for the work he does. Aside from his excellent work-ethic and many career accomplishments, I can also say that AJ is one of the most genuine, friendly, and wholesome human beings I’ve ever met. Additionally, AJ is an outstanding people manager who actively finds opportunities to empower and motivate his team. He's helped me develop my skill set immensely and has always advocated for me and my career growth. What also really impresses me the most about AJ is how he’s able to keep himself (and his team) calm and laser-focused even in the most high-pressure situations. That's hard to come by! All in all, AJ is someone I will always look up to and I’m very excited to see him continue to grow even more as a leader. Any company would be lucky to have him!

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Experience

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Senior Manager, Community and Social Media
      • Mar 2022 - Present
    • Ukraine
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Senior Manager, Global Digital and Social Media
      • Jan 2022 - Mar 2022
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Global Manager | Social Channel Engagement - Action Adventure
      • May 2021 - Jan 2022

      Team lead for Social Channel Engagement on the Action/Adventure & RPG portfolio at Electronic Arts, working within the Integrated Communications team.

    • Manager, Core Community - EA Star Wars & BioWare
      • Aug 2017 - Nov 2021

      • Leading community and influencer initiatives for current and future EA Star Wars and BioWare projects.• Manages influencer & content creator relationships for EA BioWare projects. (EA Game Changers)• Lead strategy & execution of core community marketing efforts for titles such as Star Wars™ Jedi: Fallen Order, Star Wars™: Squadrons, Mass Effect Legendary Edition and Anthem.• Led strategy and execution of pre-launch studio livestreams and anchor community platforms.• Created and manages public facing studio representatives program and community interactions with developers. This program includes things like AMAs, approved messaging and assets, embargos and related communications.

    • Community Manager - EA SPORTS Tiburon
      • Aug 2012 - Aug 2017

      • Managed social conversation & content strategy and execution for the Madden NFL, NCAA Football, NBA LIVE and PGA TOUR Golf franchises. • Drove conversation & content across NCAA Football and Madden NFL social channels through real-world sports events and marketing beats.• Managed influencer/content creator strategy and execution for EA Tiburon sports franchises. • Plan and execute social conversation & content through large franchise event coverage like the Super Bowl, E3 and EA PLAY.• Planned and executed social conversation and content through large franchise event coverage like Madden Bowl, Super Bowl and E3 - Including on-air hosting of Twitch broadcasts.• Extensive experience in on-air broadcasting of live eSports events for the Madden NFL franchise, which have been seen on Twitch, Facebook Live and YouTube as well as ESPN 2 and NFL Network.

    • Community Manager - EA SPORTS (Brand)
      • Feb 2012 - Aug 2012

      • Managed content, consumer interaction and social engagement across NCAA Football franchise and EA SPORTS brand social channels.• Plan, host, edit and promote the official NCAA Football and Madden NFL Podcasts.• Host live event interviews and webcasts across the EA SPORTS brand.

    • Social Media and Content Producer
      • Sep 2009 - Feb 2012

      • Produced video content for all EA SPORTS social media channels, along with live event coverage like E3. • Hosted, produced and organize the official weekly Madden NFL podcast.• Experienced in pre and post-production work including: writing copy, gameplay capture, video editing and voice-over. I also have extensive experience in on-camera interviews and hosting livestream broadcasts.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Anchor & Producer
      • Feb 2004 - Mar 2008

      • Produced the morning drive news and sports for the USA Radio Network and its 700 affiliates across the country. • Gathered source audio, conducted interviews, and wrote/edited copy for newscasts and features. • Responsible for producing, writing, and broadcasting the afternoon sports coverage for all of USA Radio Network’s national affiliates. • Produced the morning drive news and sports for the USA Radio Network and its 700 affiliates across the country. • Gathered source audio, conducted interviews, and wrote/edited copy for newscasts and features. • Responsible for producing, writing, and broadcasting the afternoon sports coverage for all of USA Radio Network’s national affiliates.

Education

  • University of North Texas
    BA, Radio, Television and Film

Community

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