Executive

• May 2023 - Present

Digital, Brand and Communications

• Nov 2022 - May 2023

Digital Content • Planned & executed content (coordinate with topic owners) for Hilti Singapore’ organic and paid channels on a monthly basis • Delivered marketing deliverables – emails, announcements etc., targeting internal and external stakeholders • Conducted digital research on trending topics in the industry and competitor’s movements to increase market reach • Accelerated unique digital experience with optimized content & digital media using Adobe Experience Manager, Ryte, and Falcon Branding & Communications • Established collaboration with cross-functional teams on company projects and initiatives • Oversaw marketing campaigns preparation, execution and post event analysis • Provided marketing support operations with the events preparation – vendor sourcing & procurement etc. • Initiated and delivered internal & external communications strategies Show less

Publicity Coordinator

• Sep 2021 - May 2023

- Create and manage digital campaigns for VNYA events and campaigns - Increase digital presence and audience interaction by 200% - Tasked to make graphics design for most of the events - Contribute ideas for digital marketing campaigns for raising audience awareness - Create and manage digital campaigns for VNYA events and campaigns - Increase digital presence and audience interaction by 200% - Tasked to make graphics design for most of the events - Contribute ideas for digital marketing campaigns for raising audience awareness

Market Researcher

• Oct 2021 - Dec 2021

- Consult clients on pricing strategy, consumer trends, and product distribution - Analyze consumer segmentation and purchase trends for strategic planning and suitable market entry - Compile data into Powerpoints presentations and Microsoft Word report - Communicate and design appropriate meeting schedules for team members from different disciplines - Work effectively as a virtual project team leader to design meeting schedules for team members and deliver an outcome using a mix of online tools over a short timeframe Show less

Social Media Ambassador

• Aug 2021 - Dec 2021

- Successfully spearhead campaigns on social media platforms including Facebook, Instagram, TikTok - Work closely with marketing executives to optimize the content posting schedule across all platforms to coincide with upcoming events. - Implement social media marketing tactics that led to 40% growth in total social media shares - Monitor online presence and engage with the audience - Successfully spearhead campaigns on social media platforms including Facebook, Instagram, TikTok - Work closely with marketing executives to optimize the content posting schedule across all platforms to coincide with upcoming events. - Implement social media marketing tactics that led to 40% growth in total social media shares - Monitor online presence and engage with the audience