Performance Marketer

• Jun 2023 - Sep 2023

1. Creating & Executing monthly media plans for Meta & Google to achieve 3X ROAS. 2. Managed 5 D2C brands with 10K monthly budget on ad spent. 3. Experiential audience targeting tailor-made for different brands. 4. Analyzing paid traffic through GA4, and Lookerstudio to revamping strategies for smooth user engagement. 5. Client Management and brand team collaboration were part & parcel of the journey. 1. Creating & Executing monthly media plans for Meta & Google to achieve 3X ROAS. 2. Managed 5 D2C brands with 10K monthly budget on ad spent. 3. Experiential audience targeting tailor-made for different brands. 4. Analyzing paid traffic through GA4, and Lookerstudio to revamping strategies for smooth user engagement. 5. Client Management and brand team collaboration were part & parcel of the journey.

Marketing Associate

• Apr 2023 - May 2023

Peformance Marketer

• Oct 2022 - Apr 2023

Hands-on experience with media buying, monthly reporting and media buying. • Generating quality leads and weekly reporting through meta ads to drive a 2x ROI for our sports betting clients. • Improved traction from 2k to 35k downloads using google ads, for a hyper-casual game with a CPA of ₹10/-, also helping traffic retention by using cumulative players survey to improve UI and ultimately the UX. • Executed a book sale campaign on Google, Meta and Amazon ads. • Google’s… Show more Hands-on experience with media buying, monthly reporting and media buying. • Generating quality leads and weekly reporting through meta ads to drive a 2x ROI for our sports betting clients. • Improved traction from 2k to 35k downloads using google ads, for a hyper-casual game with a CPA of ₹10/-, also helping traffic retention by using cumulative players survey to improve UI and ultimately the UX. • Executed a book sale campaign on Google, Meta and Amazon ads. • Google’s shopping ads reflected 20 sales, with an average CPA of ₹150/- • Used Meta the push media to A/B test different ad sets with niche and open targeting, and with the help of pixels remarked using lookalike audiences. • Created a marketplace show on Amazon by optimizing the product listing and running 2 ads with manual and product-based targeting. Manual caters to relevant keywords and product caters to high-competition books. • Accountable for managing ORM for Shipyaari, (a pan-India logistics aggregator) on all social media platforms, reporting new leads, along with catering the old ones. Since a logistics aggregator is a new concept for people, i was responsible for clearing misconceptions and creating awareness as well. Show less Hands-on experience with media buying, monthly reporting and media buying. • Generating quality leads and weekly reporting through meta ads to drive a 2x ROI for our sports betting clients. • Improved traction from 2k to 35k downloads using google ads, for a hyper-casual game with a CPA of ₹10/-, also helping traffic retention by using cumulative players survey to improve UI and ultimately the UX. • Executed a book sale campaign on Google, Meta and Amazon ads. • Google’s… Show more Hands-on experience with media buying, monthly reporting and media buying. • Generating quality leads and weekly reporting through meta ads to drive a 2x ROI for our sports betting clients. • Improved traction from 2k to 35k downloads using google ads, for a hyper-casual game with a CPA of ₹10/-, also helping traffic retention by using cumulative players survey to improve UI and ultimately the UX. • Executed a book sale campaign on Google, Meta and Amazon ads. • Google’s shopping ads reflected 20 sales, with an average CPA of ₹150/- • Used Meta the push media to A/B test different ad sets with niche and open targeting, and with the help of pixels remarked using lookalike audiences. • Created a marketplace show on Amazon by optimizing the product listing and running 2 ads with manual and product-based targeting. Manual caters to relevant keywords and product caters to high-competition books. • Accountable for managing ORM for Shipyaari, (a pan-India logistics aggregator) on all social media platforms, reporting new leads, along with catering the old ones. Since a logistics aggregator is a new concept for people, i was responsible for clearing misconceptions and creating awareness as well. Show less

Business Development Executive

• Jun 2022 - Jul 2022

•Copywriting and creating design directly for clients •Strategising digital plan for various websites including e-commerce, e-gaming and OnFleek itself • Content writing(blogs) for an online grocery store and multiple product reviews for premium health supplements remedying hypertension, eye infection, fungus, and prostatitis. • Setting up SEO and SEM strategies from scratch for an e-commerce website • Building a competitive analysis for the best SEO paid tool for the client… Show more •Copywriting and creating design directly for clients •Strategising digital plan for various websites including e-commerce, e-gaming and OnFleek itself • Content writing(blogs) for an online grocery store and multiple product reviews for premium health supplements remedying hypertension, eye infection, fungus, and prostatitis. • Setting up SEO and SEM strategies from scratch for an e-commerce website • Building a competitive analysis for the best SEO paid tool for the client • Eyeballing details to help OnFleek optimise their website, by structuring and internal linking data for a better user experience. Show less •Copywriting and creating design directly for clients •Strategising digital plan for various websites including e-commerce, e-gaming and OnFleek itself • Content writing(blogs) for an online grocery store and multiple product reviews for premium health supplements remedying hypertension, eye infection, fungus, and prostatitis. • Setting up SEO and SEM strategies from scratch for an e-commerce website • Building a competitive analysis for the best SEO paid tool for the client… Show more •Copywriting and creating design directly for clients •Strategising digital plan for various websites including e-commerce, e-gaming and OnFleek itself • Content writing(blogs) for an online grocery store and multiple product reviews for premium health supplements remedying hypertension, eye infection, fungus, and prostatitis. • Setting up SEO and SEM strategies from scratch for an e-commerce website • Building a competitive analysis for the best SEO paid tool for the client • Eyeballing details to help OnFleek optimise their website, by structuring and internal linking data for a better user experience. Show less

Search Engine Optimization Analyst

• Apr 2022 - Apr 2022

Improved website structure with on-page optimisation Initiated competitive keywords research & optimised the content with it Product placements & market research Created back-links for organic growth Improved website structure with on-page optimisation Initiated competitive keywords research & optimised the content with it Product placements & market research Created back-links for organic growth

Business Development Manager

• Apr 2020 - Jun 2020

•Connected with potential NGOs and helped them raise funds during the pandemic •Managed a team of 20 volunteers and helped them raise Rs 1 Lakh for a welfare project •Database management, created leads of CEO/CFO from MNCs through linkedin x Lusha. •Connected with potential NGOs and helped them raise funds during the pandemic •Managed a team of 20 volunteers and helped them raise Rs 1 Lakh for a welfare project •Database management, created leads of CEO/CFO from MNCs through linkedin x Lusha.

Business Development Executive

• Apr 2019 - May 2019

Connected with 500+ vendors, help them understand and fill the vendor satisfaction form, which had 10 questions achieved a survey average of 65% Connected with 500+ vendors, help them understand and fill the vendor satisfaction form, which had 10 questions achieved a survey average of 65%