Digital Marketing Manager

• Jun 2022 - Present

Manager - Content Marketing

• Jan 2022 - May 2022

- Implemented proven strategies to help increase conversions and ROI for brands. - Managed a team of content marketing specialists to ensure content-related deliverables are being met for every client.- Prepared growth reports from performance insights and pitched strategies to hyperscale traffic.- Curated goal-specific proposals and pitched to clients across various industries

Senior Content Marketing Specialist

• Jul 2021 - Jan 2022

- Conducted in-depth market research and competitor analysis to identify keyword gaps and backlinking opportunities for clients' websites.- Conducted a thorough website audit and suggested content marketing opportunities personalized to clients' goals.- Edited and proofread pre-published content to ensure the written content was error- free and search intent and brand tonality was met.- Identified and rectified SEO-related issues on the website that was hindering search traffic.- Extensive knowledge of Google Analytics, Google Search Console, Wordpress, Ahrefs, SEM Rush, Google Keyword Planner and various other SEO tools. Show less

Content Marketing Specialist

• Oct 2020 - Jul 2021

- Curated SEO friendly website content in the form of blogs, pillars, static content, product descriptions etc. for multiple brands in fields like E-commerce, FMCG, Fintech & Healthcare to boost organic traffic.- Conducted extensive keyword research and optimized existing website content to boost organic traffic and conversions.- Coordinated and collaborated with the design, social, advertising, and web development teams to plan and deliver a wholesome content solution for clients.

Retail Operations Specialist

• Jan 2020 - Jul 2020

Product Specialist

• Oct 2018 - Jan 2020

Assistant Event Coordinator

• Sep 2017 - Jan 2019

Communicated and coordinated with service teams - concierge, food and beverage, venue safety and logistics, sound, media and production, resource, etc. ensuring they are catered to. Prepared service reports and evaluated risk management and contingency plans. Assisted with run sheets and room decor/aesthetics and set up and pack down of the venue after every event. Communicated and coordinated with service teams - concierge, food and beverage, venue safety and logistics, sound, media and production, resource, etc. ensuring they are catered to. Prepared service reports and evaluated risk management and contingency plans. Assisted with run sheets and room decor/aesthetics and set up and pack down of the venue after every event.

Social Media Marketing Specialist

• Jul 2017 - Jul 2018

University Relations Support

• Jan 2018 - Apr 2018

Represented CISaustralia in global education fairs and assisted in student enquiries in multiple Universities around Queensland.

Cast Performer

• Jan 2018 - Apr 2018

Participated in two teamed choreographed items in the opening ceremony. Participated in two teamed choreographed items in the opening ceremony.

Student Support Advisor

• Dec 2017 - Apr 2018

Consistently served as a point of contact for exchange students for matters regarding their travel and stay here in Australia and mediated matters concerning the students and the host university. Helped organize and supervise excursions around the Gold Coast and social activities that were part of their program. Consistently served as a point of contact for exchange students for matters regarding their travel and stay here in Australia and mediated matters concerning the students and the host university. Helped organize and supervise excursions around the Gold Coast and social activities that were part of their program.

Front of House Staff

• Nov 2017 - Apr 2018

Hospitality and Customer Service Hospitality and Customer Service

Student Ambassador

• Sep 2016 - Jan 2018

Sport Team Leader (Australian Uni Games 2017)

• Sep 2017 - Sep 2017

Coordinated registrations and accreditation check-ins for over 220 participants over 3 sports. Supervised a team of volunteers with set up and pack down of marketing materials and and game specific equipment throughout the week. Prepared reports and effectively communicated with the AUG workforce about important information regarding draws, results, injuries, forfeits, lost property etc. Coordinated registrations and accreditation check-ins for over 220 participants over 3 sports. Supervised a team of volunteers with set up and pack down of marketing materials and and game specific equipment throughout the week. Prepared reports and effectively communicated with the AUG workforce about important information regarding draws, results, injuries, forfeits, lost property etc.

Assistant Programmer

• Oct 2015 - Feb 2016

Tennis Professional

• Jan 2006 - Aug 2015

- Played professional tennis for 9 years travelling close to 38 weeks in a year playing national and international tournaments. - Held top 40 position in all of India in the under-18 category for 2 years - Trained in Melbourne under Tennis Australia Coach, Gregory Gunn in 2008 for 3 months - Played professional tennis for 9 years travelling close to 38 weeks in a year playing national and international tournaments. - Held top 40 position in all of India in the under-18 category for 2 years - Trained in Melbourne under Tennis Australia Coach, Gregory Gunn in 2008 for 3 months