Muhammad Usman Khan
Product Marketing and Business development Manager at Cellurific- Claim this Profile
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Punjabi Native or bilingual proficiency
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Urdu Native or bilingual proficiency
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English Full professional proficiency
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Hindi Professional working proficiency
Topline Score
Bio
Credentials
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A Bold New Approach to Goal Setting with Michael Bungay Stanier
LinkedInSep, 2022- Nov, 2024 -
Developing a Competitive Strategy
LinkedInSep, 2022- Nov, 2024 -
Lead Generation: Multichannel PPC Strategy
LinkedInSep, 2022- Nov, 2024 -
Managing Teams
LinkedInSep, 2022- Nov, 2024 -
Strategic Planning Foundations
LinkedInSep, 2022- Nov, 2024 -
Integrated Marketing Communications Strategies
LinkedInJul, 2022- Nov, 2024 -
Measuring Business Performance
LinkedInJul, 2022- Nov, 2024 -
Retail Marketing Strategy
LinkedInJul, 2022- Nov, 2024 -
Root Cause Analysis: Getting to the Root of Business Problems
LinkedInJul, 2022- Nov, 2024 -
Business Process Improvement
LinkedInJun, 2022- Nov, 2024 -
Create a Go-to-Market Plan
LinkedInJun, 2022- Nov, 2024 -
Managing Your Sales Process
LinkedInJun, 2022- Nov, 2024 -
Strategic Thinking
LinkedInJun, 2022- Nov, 2024 -
The Marketing of Cool
LinkedInJun, 2022- Nov, 2024 -
Project Management Professional (PMP)®
Project Management InstituteAug, 2018- Nov, 2024 -
Introduction to Digital Marketing
Lahore University of Management SciencesMar, 2014- Nov, 2024 -
Train the Trainer
NavitasApr, 2013- Nov, 2024 -
Introduction to Marketing & Sales - M I
NestléApr, 2010- Nov, 2024 -
Presentation Skills
NavitasNov, 2009- Nov, 2024 -
Emotional Intellegence
NavitasOct, 2009- Nov, 2024 -
Negotiation Skills
NavitasAug, 2008- Nov, 2024
Experience
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Cellurific
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Canada
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Telecommunications
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1 - 100 Employee
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Product Marketing and Business development Manager
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Oct 2018 - Present
I have built a successful distributor of prepaid cell services by establishing a network of 225+ retail locations across more than 60 cities and 10 provinces. We are one of the leading national retail distributors for Bell’s prepaid brand LUCKY Mobile and have achieved 13 consecutive quarters of growth. In this role I spearhead a team of 15 people and oversee all aspects of the business including P&L, operations, finance, and client relations. I run a lean operation to maintain a high profit margin and operate as the face of the company to clients. Prior to our work with LUCKY, I grew Public Mobile distribution services from 42 to 260 retailers, achieving five consecutive growth quarters and becoming the #1 countertop distributor in Canada within 12 months. This was achieved by developing best-in-class sales enablement tools, leading the go-to-market strategy, and planning marketing campaigns. Show less
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Your Doctors Online
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Canada
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Wellness and Fitness Services
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1 - 100 Employee
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Project & Product Marketing Manager
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Aug 2016 - Oct 2018
I increased active registrations by 25% for a family healthcare marketplace by developing a marketing strategy based on repositioning the entire product portfolio to create a unique and compelling “one stop shop” brand proposition. Led the SaaS product launch and roll-out plan from development to measurement of KPIs. I increased active registrations by 25% for a family healthcare marketplace by developing a marketing strategy based on repositioning the entire product portfolio to create a unique and compelling “one stop shop” brand proposition. Led the SaaS product launch and roll-out plan from development to measurement of KPIs.
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VEON
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Netherlands
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Telecommunications
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700 & Above Employee
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Brand Manager
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Jan 2012 - Jun 2016
I boosted year-over-year sales by up to 5% for a $1B telecom brand with 55 million customers by leading large-scale marketing and advertising projects, overseeing acquisition programs, and allocating an eight-figure budget to creative, digital, media, out-of-home and brand activation campaigns. We achieved the company’s highest-ever revenue growth in 2013 by re-launching five telecom brands as one consolidated brand. I applied market and consumer research to create a compelling brand that grew from 89% to 95% brand equity. I also increased sales of a handset brand by 35% by applying my knowledge of selling hardware products to create an effective communications plan. We also launched e-wallets and created a marketing strategy that improved sales by 20%. Show less
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Brand & Product Marketing Lead
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Jun 2007 - Jan 2012
I played a key role in the 4.5x growth of Nestlé’s Pakistani juice business, making it the #1 brand in the category in both volumes and awareness by developing and leading a 360-degree marketing and advertising campaign. I also led multiple business improvement initiatives that drove organic growth while increasing profitability by 200bps. Furthermore, I improved brand equity by 10% by introducing state-of-the art packaging based on extensive consumer testing. I played a key role in the 4.5x growth of Nestlé’s Pakistani juice business, making it the #1 brand in the category in both volumes and awareness by developing and leading a 360-degree marketing and advertising campaign. I also led multiple business improvement initiatives that drove organic growth while increasing profitability by 200bps. Furthermore, I improved brand equity by 10% by introducing state-of-the art packaging based on extensive consumer testing.
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Warehouse Team Lead
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Jul 2002 - Jul 2005
I was instrumental in developing SOPs for in-bound and out-bound operations ensuring JIT phenomenon Established and led the industrial performance department resulting in a capex savings of 15% I was instrumental in developing SOPs for in-bound and out-bound operations ensuring JIT phenomenon Established and led the industrial performance department resulting in a capex savings of 15%
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Education
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2005 - 2007
Lahore University of Management Sciences
MBA, Business Adminstration -
2018 -
Project Managment Institute
PMP, Project Management -
1998 - 2002
University of Engineering & Technology
Bachelor, Electrical Engineering
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