Experience

Hammé

• Pakistan
• Consumer Goods
• 1 - 100 Employee

• Brand Manager

  • Jul 2020 - Present



Khas Stores

• Pakistan
• Apparel & Fashion
• 1 - 100 Employee

• Brand Manager

  • Jun 2019 - Mar 2020



Royal Tag

• Pakistan
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Feb 2019

  Lead and control the overall marketing department (Conventional & Digital). In addition, made extensive plans to market the brand in a better way as never before. Creatively and innovatively initiated the marketing strategy for Royal Tag through ATL/BTL & guerilla marketing activities. In addition, created content for TV Commercials and digital campaigns.Monitored and analyzed market trends by studying competitor’s products and services and made a layout, which showed how we could publicize our marketing activities in a very cost-effective way to reach maximum customers.



Sefam Pvt Limited (Bareeze)

• Pakistan
• Advertising Services
• 500 - 600 Employee

• Assistant Marketing Manager

  • Dec 2015 - Mar 2017

  Developed Annual Marketing Calendar including outdoor, print media campaigns, TVC’s which conveyed our message to the customers nationwide to achieve the desired sales.Managed and coordinated ATL and BTL advertising campaigns nationwide and immediately resolved issues with coordination of marketing team and vendors.Developed and managed the creative part of the brand and improved brand aesthetics.Worked on product development strategy in terms of packaging and designing to give a wow feel to customers.



Charcoal Clothing

• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Sep 2014 - Dec 2015

  Managed Marketing for Charcoal especially ATL Marketing which includes Billboards Campaign, Electronic Media Campaign, Print Media Campaign, Mobile Marketing, Social Media Campaign.Coordinated/liaised with Creative Agency for designing and creating an improved version of marketing content, we got better results with those campaigns as compared to earlier.Coordinated with vendors regarding branding change over, timely display of branding so that we can target maximum customers as soon as possible.Coordinated with the design team and planned seasonal shoots for the brand, and worked with high-end fashion photographers to create better output in terms of visuals and aesthetics.Managed and processed customer queries and claims timely that results higher the customer retention rate.



iris communications, Pakistan

• Pakistan
• Market Research
• 1 - 100 Employee

• Brand Activation Manager

  • Feb 2013 - Sep 2014

  Development of detailed project schedule, which included the administrative tasks and all aspects, involved in the project.Worked with British American Tobacco, Johnson & Johnson, FMC, and Tetra Pak in terms of brand activations. I have run activation campaigns for these brands in all over the country.Ensured flawless execution of on-ground activation by managing the operational and the field teams.Responsible for hiring, grooming and managing the personal for the projects.Compiled summary documents and reports such as project proposal initiation and closing reports.