USMAN KHALID

Sr. Manager Digital Development & Performance Marketing at goflare® - an Online Advertising Agency
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Location
Jhelum District, Punjab, Pakistan, PK

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Experience

    • Sr. Manager Digital Development & Performance Marketing
      • Oct 2014 - Present

      As a Sr. Digital Manager, i developed and executed Results driven ecommerce and other digital marketing campaigns for my agency's clients and delivered strategic communications as well. In this role in Goflare, i led ecommerce and online marketing campaigns, operations, and large scale projects in highly competitive markets and developed highly effective and measurable strategies to drive revenue growth, increase customer acquisition, and expand brand awareness. In my full tenure in this company, it touched 12M digital spending on Facebook and Google for different clients for the first time within one month, which became the new norm. Based on this and our achievements in Digital campaigns, we got Google Advertising Partner status in my very first year of Job and still holding this status. I also led the client communication which include strategic discussions and planning, campaign setting and execution, campaign optimization and performance reporting. Skills: Digital Advertising, Paid Google Search Ads, Paid Social Media Ads, Affiliate Marketing, Media Buying for banner ads, Email Marketing, Programmatic Advertising, SEO/SEM, Organic Search Marketing, Brand Awareness, Online Reputation Management. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager - Paid Google Search and Social Ads Expert
      • Aug 2010 - Sep 2014

      Worked as PPC Specialist ( Work from Home) Worked as PPC Specialist ( Work from Home)

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Assistant Manager (Operations)
      • Mar 2011 - Aug 2011
    • Project Coordinator
      • Jan 2010 - Mar 2011

      Responsibilities include: •Coordinating between clients and project management team •Planning events and marketing campaigns in close collaboration with management •Drafting and implementing business requirements •Ensuring flawless execution Responsibilities include: •Coordinating between clients and project management team •Planning events and marketing campaigns in close collaboration with management •Drafting and implementing business requirements •Ensuring flawless execution

    • Internee
      • Jul 2008 - Aug 2008

      Responsibilities include: Learning company's business operations Documenting day to day transactions Responsibilities include: Learning company's business operations Documenting day to day transactions

    • Business Development Officer (BDO)
      • Oct 2007 - Mar 2008

      Responsibilities included: •Generating business leads for company’s products •Scheduling and conducting meetings with potential customers •Converting leads to customers and establishing business relationship •Reporting to Business Development Manager •Conceiving and suggesting company’s marketing campaigns Responsibilities included: •Generating business leads for company’s products •Scheduling and conducting meetings with potential customers •Converting leads to customers and establishing business relationship •Reporting to Business Development Manager •Conceiving and suggesting company’s marketing campaigns

Education

  • Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
    MBA, Management & Marketing
    2009 - 2011
  • COMSATS
    BBA (Hons), Marketing
    2005 - 2009

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