Head Of Digital Media

• Jan 2020 - Present

Founder & Head of Operations

• Jun 2019 - Jan 2020

• Dec 2016 - May 2019

• Lead media & analytics department at the Brand Crew.• Leading digital media strategy of all accounts, including Khaadi, BeautifulYou (Unilever), Motorola Pakistan, EBM Sooper, Engro, Bank Alfalah, Bank Alfalah Investments, TPL Holdings Ltd & Getz Pharma• Have successfully executed media plans of over PKR 600 Million for different clients on different marketing mediums.• Planned and executed performance marketing campaigns for various clients such as Khaadi Home, Hobo, The Boulevard West and Myfashionfix. • Hands-on experience on digital marketing include search marketing (SEM), content marketing, social media, mobile marketing, influencers and earned media campaigns, user generated content, relationship marketing, performance marketing, and use of web analytics and how they are applied.• Google Digital Guru Black Belt Certified by Google – delightfully nominated to be in the very first 50 in Pakistan after successfully unlocking the Green Belt and Blue Belt levels respectively.• Certified Facebook Planning Professional – complimentary nomination by Facebook itself after observing my progress in digital marketing in recent years.• Fully established a new department and hired and trained a new media team and continued to mentor and nurture their growth in the role• Assisted in getting a dedicated account manager for TBC and a credit line for company's clients, with Blue Tick Verification Status from Facebook for all of them, serving as the Lead Correspondent.• Helped my company to become Google Partner Badge and get Google credit line for TBC.• Worked closely with partners and publishers launching in Pakistan to ensure optimal ad placements for brands: Facebook | Google Display & Video 360 | Sizmek | InMobi | Google (YouTube masthead, bumper ads, eCommerce widgets)• Generated more than 50,000 leads and 100,000 app installs conversions for various products of Bank Alfalah, Alfalah Investments and TPL Holdings through Facebook, Google & local publishers. Show less

• Mar 2014 - Nov 2016

• Design, build and maintain our social media presence.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on the insights.• Brainstorm new and creative growth strategies.• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Instrument conversion points and optimize user funnels.• Collaborate with agencies and other vendor partners.• Evaluate emerging technologies.• Provide thought leadership and perspective for adoption where appropriate.• Plan and execute all webs, SMM/SEM, marketing database, email, social media and display advertising campaigns. • Weekly, Monthly, Quarterly Reporting as per Client’s request. Show less