Experience

rhizodesic LLP

• India
• Business Consulting and Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2023 - Present

  Earning my chops as an entrepreneur & business leader by spearheading the growth charter for Rhizodesic LLP, a homegrown, international consulting start-up focussed on: - Sharpening operations excellence & enhancing operations management for clients, business - Coaching & mentoring for new-age start-ups, entrepreneurs, mid & senior level executives - Marketing, automation, digital & customer strategy - Brand, communication & outreach My responsibilities include building a… Show more Earning my chops as an entrepreneur & business leader by spearheading the growth charter for Rhizodesic LLP, a homegrown, international consulting start-up focussed on: - Sharpening operations excellence & enhancing operations management for clients, business - Coaching & mentoring for new-age start-ups, entrepreneurs, mid & senior level executives - Marketing, automation, digital & customer strategy - Brand, communication & outreach My responsibilities include building a pipeline of prospective business deals, leading business development activities, strategy development & other day-to-day activities with the goal to maximise revenue generation opportunities. We help you ask the right questions so that you get the right answers. Some projects executed so far include: - Ideation & implementation of turnkey art events across 4 metro cities for a senior artist - End-to-end content strategy for a B2C e-commerce client - Personal branding, thought leadership articles & blogs for CXO level executive Show less Earning my chops as an entrepreneur & business leader by spearheading the growth charter for Rhizodesic LLP, a homegrown, international consulting start-up focussed on: - Sharpening operations excellence & enhancing operations management for clients, business - Coaching & mentoring for new-age start-ups, entrepreneurs, mid & senior level executives - Marketing, automation, digital & customer strategy - Brand, communication & outreach My responsibilities include building a… Show more Earning my chops as an entrepreneur & business leader by spearheading the growth charter for Rhizodesic LLP, a homegrown, international consulting start-up focussed on: - Sharpening operations excellence & enhancing operations management for clients, business - Coaching & mentoring for new-age start-ups, entrepreneurs, mid & senior level executives - Marketing, automation, digital & customer strategy - Brand, communication & outreach My responsibilities include building a pipeline of prospective business deals, leading business development activities, strategy development & other day-to-day activities with the goal to maximise revenue generation opportunities. We help you ask the right questions so that you get the right answers. Some projects executed so far include: - Ideation & implementation of turnkey art events across 4 metro cities for a senior artist - End-to-end content strategy for a B2C e-commerce client - Personal branding, thought leadership articles & blogs for CXO level executive Show less



Shukla's Expressions

• Mumbai

• Art Curator + Writer

  • Jan 2005 - Present

  My passion project that has been running for nearly 2 decades, which includes curating, strategising & implementing full-scale, pan-India art exhibitions for fine artists. My responsibilities involve conceptualising, planning, coordinating and executing art shows in cities like Mumbai, Delhi, Kolkata & Bangalore. Apart from curatorship duties, I also delve in art writing for these exhibitions, along with marketing the artist's products and services to a niche, discerning audience. My passion project that has been running for nearly 2 decades, which includes curating, strategising & implementing full-scale, pan-India art exhibitions for fine artists. My responsibilities involve conceptualising, planning, coordinating and executing art shows in cities like Mumbai, Delhi, Kolkata & Bangalore. Apart from curatorship duties, I also delve in art writing for these exhibitions, along with marketing the artist's products and services to a niche, discerning audience.



IDFC FIRST Bank

• India
• Banking
• 700 & Above Employee

• Vice President

  • Sep 2022 - Jul 2023

  Building the credit card business portfolio digitally using robust growth marketing strategies that involve leveraging timely lifecycle interventions & hyper-personalised journeys amongst other tools. - Team management position with revenue & PnL impact - Managing the overall credit card portfolio for mass, mass-afluent, super-affluent/HNI & secured credit cards - Driving new card activation across multiple touchpoints - Steering spends across categories to increase transaction… Show more Building the credit card business portfolio digitally using robust growth marketing strategies that involve leveraging timely lifecycle interventions & hyper-personalised journeys amongst other tools. - Team management position with revenue & PnL impact - Managing the overall credit card portfolio for mass, mass-afluent, super-affluent/HNI & secured credit cards - Driving new card activation across multiple touchpoints - Steering spends across categories to increase transaction width, volume & depth - Marketing the right offer to the right customer at the right time through hyper-personalised, customer-centric campaigns - Maintaining portfolio health & hygiene - Balancing the PnL side of the business through cost & revenue optimisation initiatives Show less Building the credit card business portfolio digitally using robust growth marketing strategies that involve leveraging timely lifecycle interventions & hyper-personalised journeys amongst other tools. - Team management position with revenue & PnL impact - Managing the overall credit card portfolio for mass, mass-afluent, super-affluent/HNI & secured credit cards - Driving new card activation across multiple touchpoints - Steering spends across categories to increase transaction… Show more Building the credit card business portfolio digitally using robust growth marketing strategies that involve leveraging timely lifecycle interventions & hyper-personalised journeys amongst other tools. - Team management position with revenue & PnL impact - Managing the overall credit card portfolio for mass, mass-afluent, super-affluent/HNI & secured credit cards - Driving new card activation across multiple touchpoints - Steering spends across categories to increase transaction width, volume & depth - Marketing the right offer to the right customer at the right time through hyper-personalised, customer-centric campaigns - Maintaining portfolio health & hygiene - Balancing the PnL side of the business through cost & revenue optimisation initiatives Show less



HDFC Bank

• India
• Banking
• 700 & Above Employee

• Asst. Vice President

  • Mar 2020 - Sep 2022

  Connecting customers with what they need, or want, at the right time with the right offer & communication. - Managing a team of marketeers to achieve revenue goals - Heading omni-channel brand, product & analytical marketing for Corporate Salary & General Insurance portfolio - Deepening penetration at a portfolio level for assets, credit card & investment products - Customer segmentation, personas & cohorts - Orchestrating seamless customer journeys to reduce lag time… Show more Connecting customers with what they need, or want, at the right time with the right offer & communication. - Managing a team of marketeers to achieve revenue goals - Heading omni-channel brand, product & analytical marketing for Corporate Salary & General Insurance portfolio - Deepening penetration at a portfolio level for assets, credit card & investment products - Customer segmentation, personas & cohorts - Orchestrating seamless customer journeys to reduce lag time, improve customer experience & optimise conversions - Leading bancassurance channel digital sales & marketing initiatives with multiple general insurance partners across multiple customer touchpoints (WhatsApp, chatbot, voice, vernacular, email, SMS, RCS, mobile app notifications, web, internet banking, outbound call centre, branch channel - CRM) - Strategic digital communication & campaign management - End-to-end customer journey & customer experience management - Portfolio management to ensure opportunity penetration & increase customer lifetime value through timely & relevant marketing interventions - Support channel teams in business generation by applying analytical insights & supporting direct-to-consumer digital initiatives Show less Connecting customers with what they need, or want, at the right time with the right offer & communication. - Managing a team of marketeers to achieve revenue goals - Heading omni-channel brand, product & analytical marketing for Corporate Salary & General Insurance portfolio - Deepening penetration at a portfolio level for assets, credit card & investment products - Customer segmentation, personas & cohorts - Orchestrating seamless customer journeys to reduce lag time… Show more Connecting customers with what they need, or want, at the right time with the right offer & communication. - Managing a team of marketeers to achieve revenue goals - Heading omni-channel brand, product & analytical marketing for Corporate Salary & General Insurance portfolio - Deepening penetration at a portfolio level for assets, credit card & investment products - Customer segmentation, personas & cohorts - Orchestrating seamless customer journeys to reduce lag time, improve customer experience & optimise conversions - Leading bancassurance channel digital sales & marketing initiatives with multiple general insurance partners across multiple customer touchpoints (WhatsApp, chatbot, voice, vernacular, email, SMS, RCS, mobile app notifications, web, internet banking, outbound call centre, branch channel - CRM) - Strategic digital communication & campaign management - End-to-end customer journey & customer experience management - Portfolio management to ensure opportunity penetration & increase customer lifetime value through timely & relevant marketing interventions - Support channel teams in business generation by applying analytical insights & supporting direct-to-consumer digital initiatives Show less



FIS

• United States
• Information Technology & Services
• 700 & Above Employee

• Solutions Consultant

  • Feb 2018 - Feb 2020

  Facilitating neo banks & enabling fintechs with their banking & payments GTM strategies. - Technical architect providing consulting services to banks, financial institutions & fintechs in the payments & digital banking solutions domain - SME for payments, loyalty and CRM products - Sales Enablement specialist Facilitating neo banks & enabling fintechs with their banking & payments GTM strategies. - Technical architect providing consulting services to banks, financial institutions & fintechs in the payments & digital banking solutions domain - SME for payments, loyalty and CRM products - Sales Enablement specialist



Bandhan Bank

• India
• Banking
• 700 & Above Employee

• Head - Digital Payments & Customer Loyalty

  • Nov 2016 - Nov 2017

  Developing a full-service bank from a micro-finance organisation. - P&L management for overall cards portfolio - Heading product & portfolio initiatives, marketing & communication (internal & external) - Strategic product development for cards & customer loyalty - Creating data blueprints for customer experience, cards & digital channels Developing a full-service bank from a micro-finance organisation. - P&L management for overall cards portfolio - Heading product & portfolio initiatives, marketing & communication (internal & external) - Strategic product development for cards & customer loyalty - Creating data blueprints for customer experience, cards & digital channels



Axis Bank

• India
• Banking
• 700 & Above Employee

• Digital Marketing Manager

  • Sep 2014 - Oct 2016

  Creating customer-brand interfaces & digital journeys for seamless & speedier GTM for products & services. From data & analytical insights to content and digital & direct communication, my work covers an expansive communication development cycle, which allows for a holistic & comprehensive birds' eye as well as worm's eye view of the customer lifecycle journey. - Customer lifecycle management & marketing for Cards, Liabilities Products & Loans - Delivering digital campaigns to… Show more Creating customer-brand interfaces & digital journeys for seamless & speedier GTM for products & services. From data & analytical insights to content and digital & direct communication, my work covers an expansive communication development cycle, which allows for a holistic & comprehensive birds' eye as well as worm's eye view of the customer lifecycle journey. - Customer lifecycle management & marketing for Cards, Liabilities Products & Loans - Delivering digital campaigns to enhance penetration & adoption of digital platforms via paid and owned media - Strategising, conceptualising & deploying EDM/email, SMS, social campaigns to enhance Mobile App registration & usage, Internet Banking adoption & penetration, account value & volume deepening, usage & retention across products & services, digital channel uptake/adoption/usage, direct & multi-channel campaign deployment - Developing communication strategy & creating marketing content/collateral basis adherence to brand guidelines and overall brand strategy; devising tactical & strategic content/messaging/communication across multiple customer touch-points & channels - Analysis and optimisation of campaign performance in terms of RoI as well as opens/CTR's/clicks, etc., measurement of absolute & incremental revenue generated through campaigns - Monitoring & building campaign efficiencies - Real time marketing, multi-wave campaigns & artificial intelligence based marketing, with a focus on marketing automation & technology - Working knowledge of data source systems, and CRM & lead management tools - Generating customer delight by reducing go-to time between customer lead generation to end-leg fulfilment Show less Creating customer-brand interfaces & digital journeys for seamless & speedier GTM for products & services. From data & analytical insights to content and digital & direct communication, my work covers an expansive communication development cycle, which allows for a holistic & comprehensive birds' eye as well as worm's eye view of the customer lifecycle journey. - Customer lifecycle management & marketing for Cards, Liabilities Products & Loans - Delivering digital campaigns to… Show more Creating customer-brand interfaces & digital journeys for seamless & speedier GTM for products & services. From data & analytical insights to content and digital & direct communication, my work covers an expansive communication development cycle, which allows for a holistic & comprehensive birds' eye as well as worm's eye view of the customer lifecycle journey. - Customer lifecycle management & marketing for Cards, Liabilities Products & Loans - Delivering digital campaigns to enhance penetration & adoption of digital platforms via paid and owned media - Strategising, conceptualising & deploying EDM/email, SMS, social campaigns to enhance Mobile App registration & usage, Internet Banking adoption & penetration, account value & volume deepening, usage & retention across products & services, digital channel uptake/adoption/usage, direct & multi-channel campaign deployment - Developing communication strategy & creating marketing content/collateral basis adherence to brand guidelines and overall brand strategy; devising tactical & strategic content/messaging/communication across multiple customer touch-points & channels - Analysis and optimisation of campaign performance in terms of RoI as well as opens/CTR's/clicks, etc., measurement of absolute & incremental revenue generated through campaigns - Monitoring & building campaign efficiencies - Real time marketing, multi-wave campaigns & artificial intelligence based marketing, with a focus on marketing automation & technology - Working knowledge of data source systems, and CRM & lead management tools - Generating customer delight by reducing go-to time between customer lead generation to end-leg fulfilment Show less



HDFC Bank

• India
• Banking
• 700 & Above Employee

• Digital Marketing Manager

  • Feb 2013 - Jul 2014

  Marketing relevant products & services to customers at the right time. Worked on the following: - Analytical campaign planning, designing & execution - Channel management, response tracking / reporting & gift fulfillment - Determining device communication, offer & channel mix - Developing segment/channel specific communication - Campaign performance tracking, testing, measurement & optimisation; periodic ROI reporting - Push through new initiatives by… Show more Marketing relevant products & services to customers at the right time. Worked on the following: - Analytical campaign planning, designing & execution - Channel management, response tracking / reporting & gift fulfillment - Determining device communication, offer & channel mix - Developing segment/channel specific communication - Campaign performance tracking, testing, measurement & optimisation; periodic ROI reporting - Push through new initiatives by engaging with business to budget / estimate revenue, P&L and feasibility of new initiatives Campaigns cover business objectives such as Acquisition, Cross-sell, Activation, Usage, Balance build-up, Retention, Feedback, Value-added Services Product Portfolio: 1.) Cards (Debit, Credit, Prepaid) 2.) CASA Book & High Networth Banking 3.) Forex & Forex Cards 4.) Unsecured Lending (Personal Loan, Consumer Durable Loan, etc.) 5.) Investment Products (FD, RD, MF, SIP, Demat & Trading) Show less Marketing relevant products & services to customers at the right time. Worked on the following: - Analytical campaign planning, designing & execution - Channel management, response tracking / reporting & gift fulfillment - Determining device communication, offer & channel mix - Developing segment/channel specific communication - Campaign performance tracking, testing, measurement & optimisation; periodic ROI reporting - Push through new initiatives by… Show more Marketing relevant products & services to customers at the right time. Worked on the following: - Analytical campaign planning, designing & execution - Channel management, response tracking / reporting & gift fulfillment - Determining device communication, offer & channel mix - Developing segment/channel specific communication - Campaign performance tracking, testing, measurement & optimisation; periodic ROI reporting - Push through new initiatives by engaging with business to budget / estimate revenue, P&L and feasibility of new initiatives Campaigns cover business objectives such as Acquisition, Cross-sell, Activation, Usage, Balance build-up, Retention, Feedback, Value-added Services Product Portfolio: 1.) Cards (Debit, Credit, Prepaid) 2.) CASA Book & High Networth Banking 3.) Forex & Forex Cards 4.) Unsecured Lending (Personal Loan, Consumer Durable Loan, etc.) 5.) Investment Products (FD, RD, MF, SIP, Demat & Trading) Show less



Direxions Marketing Solutions Pvt. Ltd.

• Mumbai

• Project Executive

  • May 2011 - Jul 2012

  Blueprinting a coalition loyalty programme for India's complex retail market. Chief Client - LoyaltyOne (About LoyaltyOne: A global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors; fully owned subsidiary of Alliance Data; counted amongst the world's largest loyalty marketing companies headquartered at Toronto, Canada) I was part of the pilot team working on the launch… Show more Blueprinting a coalition loyalty programme for India's complex retail market. Chief Client - LoyaltyOne (About LoyaltyOne: A global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors; fully owned subsidiary of Alliance Data; counted amongst the world's largest loyalty marketing companies headquartered at Toronto, Canada) I was part of the pilot team working on the launch of a retail coalition loyalty program for India, a niche and unusual space to be working in, given the country's complex consumer behaviour patterns and hyper-competitive, yet unexplored retail market. What my job included: Identifying opportunities for new business, pre-sales, business development, industry research & analysis, coalition loyalty marketing, account planning & management, brand development & management, market research, market penetration strategy Show less Blueprinting a coalition loyalty programme for India's complex retail market. Chief Client - LoyaltyOne (About LoyaltyOne: A global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors; fully owned subsidiary of Alliance Data; counted amongst the world's largest loyalty marketing companies headquartered at Toronto, Canada) I was part of the pilot team working on the launch… Show more Blueprinting a coalition loyalty programme for India's complex retail market. Chief Client - LoyaltyOne (About LoyaltyOne: A global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors; fully owned subsidiary of Alliance Data; counted amongst the world's largest loyalty marketing companies headquartered at Toronto, Canada) I was part of the pilot team working on the launch of a retail coalition loyalty program for India, a niche and unusual space to be working in, given the country's complex consumer behaviour patterns and hyper-competitive, yet unexplored retail market. What my job included: Identifying opportunities for new business, pre-sales, business development, industry research & analysis, coalition loyalty marketing, account planning & management, brand development & management, market research, market penetration strategy Show less



Business Standard

• India
• Newspaper Publishing
• 500 - 600 Employee

• Correspondent & Editor

  • May 2010 - May 2011

  Disseminating timely information that influences BIG decisions. Business journalist with the country's most-respected business newspaper - the Business Standard. Digital correspondent & editor with www.smartinvestor.in, a website dedicated purely to the capital markets. What my job included: Identifying breaking news & newsworthy stories, real-time monitoring & reporting on the capital markets, feature writing on personal finance, blogging, website back-end management… Show more Disseminating timely information that influences BIG decisions. Business journalist with the country's most-respected business newspaper - the Business Standard. Digital correspondent & editor with www.smartinvestor.in, a website dedicated purely to the capital markets. What my job included: Identifying breaking news & newsworthy stories, real-time monitoring & reporting on the capital markets, feature writing on personal finance, blogging, website back-end management, content management, knowledge management, analysis of sectors & sectoral trends, portfolio analysis and reporting Key skills employed: knowledge and information management, and prompt & accurate information dissemination. Show less Disseminating timely information that influences BIG decisions. Business journalist with the country's most-respected business newspaper - the Business Standard. Digital correspondent & editor with www.smartinvestor.in, a website dedicated purely to the capital markets. What my job included: Identifying breaking news & newsworthy stories, real-time monitoring & reporting on the capital markets, feature writing on personal finance, blogging, website back-end management… Show more Disseminating timely information that influences BIG decisions. Business journalist with the country's most-respected business newspaper - the Business Standard. Digital correspondent & editor with www.smartinvestor.in, a website dedicated purely to the capital markets. What my job included: Identifying breaking news & newsworthy stories, real-time monitoring & reporting on the capital markets, feature writing on personal finance, blogging, website back-end management, content management, knowledge management, analysis of sectors & sectoral trends, portfolio analysis and reporting Key skills employed: knowledge and information management, and prompt & accurate information dissemination. Show less