Experience

Apricoat

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Influencers & Creators Manager

  • Jul 2023 - Present

  As the Influencers and Creators Manager at Apricoat, a trailblazing outdoor clothing brand committed to pushing the boundaries of travel gear, I spearhead our influencer marketing initiatives to amplify brand visibility and cultivate meaningful partnerships. My role involves identifying influencers who resonate with our brand values and target audience, crafting compelling outreach and negotiation copies, and managing these influencers on our affiliate platform. I also monitor and report on content and posting statistics to gauge the success of our influencer marketing efforts and inform future strategies. By aligning Apricoat with influencers who share our love for the outdoors, I play my role in our mission to create a world where exceptional gear meets sustainable practices, enabling unforgettable adventures for outdoor enthusiasts worldwide. Show less



Upwork

• United States
• Software Development
• 700 & Above Employee

• Influencer Marketing Manager

  • Jul 2022 - Present

  As a Top-Rated freelancer on Upwork, I've honed my skills in influencer marketing, content strategy, social media management, and affiliate marketing. My success is rooted in my commitment to delivering high-quality services and achieving impactful results for my clients. My services on Upwork include: 1. Influencer Marketing: I specialize in managing collaborations with influencers across various niches, ensuring successful partnerships that align with a brand's values and audience. 2. Content Strategy: I assist brands in developing a comprehensive content strategy that aligns with their business goals and resonates with their target audience. 3. Affiliate Marketing Management: I optimize affiliate marketing programs, helping brands increase their reach and sales through strategic partnerships. With a passion for helping businesses grow, I'm always eager to connect with new clients and explore how my services can help them achieve their goals. Show less



SharksFluence

• Pakistan
• Marketing Services

• Influencer Marketing Manager

  • Jun 2022 - Present

  As an Influencer Marketing Manager at Sharksfluence, a specialized influencer marketing agency, I lead and manage a variety of influencer marketing campaigns for diverse brands. My role involves strategizing and executing influencer marketing initiatives, managing relationships with influencers, and overseeing the performance of our campaigns. Key responsibilities include: - Developing and implementing effective influencer marketing strategies tailored to each client's specific needs and goals. - Managing a vast network of influencers across various niches, ensuring the creation of high-quality content that resonates with the target audience and drives engagement and conversions. - Handling all aspects of influencer management, from discovery and recruitment to contract negotiation and relationship management. - Providing transparent reporting on campaign performance, offering insights and recommendations to clients for informed decision-making. Working at Sharksfluence has allowed me to leverage my skills and experience in influencer marketing, contributing to the growth and success of our client's brands. Show less



Silk & Salt

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Influencer Marketing Manager

  • Aug 2022 - Jul 2023

  As the Influencer Marketing Manager at Silk and Salt, a US-based fashion brand, I led a team of 8, overseeing our influencer and affiliate marketing initiatives. Starting as a coordinator, I quickly moved into a leadership role, managing our entire Influencer and Affiliate Marketing Program on Shopify Collabs. My responsibilities spanned from influencer discovery and recruitment to deal negotiation and content acquisition. I crafted persuasive email copies for negotiations, drafted contracts, and integrated influencers into our affiliate system. Focusing on nano and micro influencers, we successfully recruited over 2000 partners, driving impressive results with an excellent Return on Ad Spend (ROAS). This role sharpened my skills in influencer marketing, team leadership, and strategy development, contributing to significant growth and success. Show less