Brand Manager

• Oct 2023 - Present

Digital Strategy Intern

• Jun 2023 - Sep 2023

- Strategic Planning: Developed and executed comprehensive marketing strategies, incorporating a deep understanding of market trends, achieved a 10% increase in organic leads, reflecting a keen awareness of current and future customer needs, target audience, and content planning - Brand Visibility and Public Relations: Enhanced brand visibility and awareness through strategic PR campaigns, securing media coverage with top U.S. publications to strengthen the brand’s position in the market - Strategic Planning: Developed and executed comprehensive marketing strategies, incorporating a deep understanding of market trends, achieved a 10% increase in organic leads, reflecting a keen awareness of current and future customer needs, target audience, and content planning - Brand Visibility and Public Relations: Enhanced brand visibility and awareness through strategic PR campaigns, securing media coverage with top U.S. publications to strengthen the brand’s position in the market

Graduate Teaching Assistant - Marketing and Consumer Behaviour

• Jan 2023 - May 2023

- Graduate Teaching Assistant for Marketing: Consumer Behavior - Guided undergraduate marketing students with their real-life client-based marketing projects - Graded cases and presentations - Prepared study materials - Graduate Teaching Assistant for Marketing: Consumer Behavior - Guided undergraduate marketing students with their real-life client-based marketing projects - Graded cases and presentations - Prepared study materials

Strategy Consultant

• Nov 2022 - May 2023

- Performed comprehensive market research and analysis, leveraging consumer preferences data from Mintel/Statista databased, to identify target markets, evaluated market entry prospects, and establish positioning strategies - Successfully formed partnerships with prominent US supermarket chains – Whole Foods and Sprouts Farmers Market by developing a detailed distribution channel strategy and identifying suppliers in the target market - Conducted extensive research, pinpointed vital opportunities, and skillfully formulated an auxiliary market entry strategy that leveraged the client’s substantial ownership in hotels such as Maybourne Hotel, Beverly Hills, and Greenwich, New York, resulting in enhanced market visibility and revenue diversification Show less

DVF InCharge Case Competitor

• Jan 2023 - Mar 2023

-Strategized and created a slide deck for a proposed marketing plan for DVF in a case competition - Conducted Market Research to suggest ideal in-store and online marketing campaigns and payment strategies - Presented to DVF President and marketing team -Strategized and created a slide deck for a proposed marketing plan for DVF in a case competition - Conducted Market Research to suggest ideal in-store and online marketing campaigns and payment strategies - Presented to DVF President and marketing team

Assistant Marketing Manager

• Jan 2022 - May 2022

- Agile Campaign Management: Executed brand campaigns for clients such as Netflix, Sony Music, Pepsi, and influencers with 150,000+ followers, boosted engagement by 25% and followers by 13% using Google Analytics - Problem-Solving and Analysis: Conducted campaign audits to identify root causes of business ineffectiveness to create new strategies, resulting in a 23% increase in new customer acquisition and a 12% in customer retention - Agile Campaign Management: Executed brand campaigns for clients such as Netflix, Sony Music, Pepsi, and influencers with 150,000+ followers, boosted engagement by 25% and followers by 13% using Google Analytics - Problem-Solving and Analysis: Conducted campaign audits to identify root causes of business ineffectiveness to create new strategies, resulting in a 23% increase in new customer acquisition and a 12% in customer retention

Brand Manager

• Jun 2021 - Dec 2021

- Product Line Development: Led market research and analysis, pinpointing growth opportunities; crafted surveys that led to new product line launches and a 10% surge in customers acquired - Brand Awareness and Communication: Orchestrated successful brand awareness campaign across various channels, resulting in a 31% increase in brand recall and a 15% increase in customer engagement - Data-driven Decision Making: Established data tracking and reporting system, leveraging Google Analytics and Salesforce for campaign analysis and data-driven decisions, achieved 24% enhanced strategies Show less

Product Marketing Intern

• Dec 2020 - Mar 2021

- Digital and Brand Marketing: Reported to the CMO, created and executed social media strategy for verified handles, resulting in a 45% increase in using moment marketing and influencer marketing on Twitter and Instagram - Product Development: Conducted consumer research, analyzed data and managed samplings for product remodeling resulting in a successful product relaunch with a 35% predicted increase in sales at 300+ outlets across India - Digital and Brand Marketing: Reported to the CMO, created and executed social media strategy for verified handles, resulting in a 45% increase in using moment marketing and influencer marketing on Twitter and Instagram - Product Development: Conducted consumer research, analyzed data and managed samplings for product remodeling resulting in a successful product relaunch with a 35% predicted increase in sales at 300+ outlets across India

Marketing Strategy Associate

• Nov 2020 - Feb 2021

- Paid Social Campaign Expertise: Demonstrated expertise in managing and optimizing paid social campaigns across platforms such as Instagram, Tik-Tok, Facebook, LinkedIn, YouTube, and Reddit, resulting in a 30% increase in podcast listenership and 13% social media following; email marketing campaigns with a 19% open rate- Project Ownership and Team Leadership: Effectively coordinated a virtual youth-focused event with IBM-Z, drawing 1,200+ concurrent viewers; secured 23 new clients and increase the website traffic by 25%- Creativity and TeamLead: Onboarded 15 global ambassadors to increase brand awareness and user diversity from 8% to 21% resulting in a 20% increase in engagement Show less

Marketing Intern

• Aug 2020 - Nov 2020

- Running digital marketing campaigns and operations on Instagram - Strategising marketing strategies and working on their implementation - Curating content for social media posts

Senior Product Marketing Intern

• Aug 2020 - Sep 2020

- Running a Digital Marketing Campaign on their Instagram handle with 15k+ followers.- Strategising and creating content for their social media handles. - Finalised designs and other visual aspects of their mobile application for the best user experience. - Contacting influencers and coordinating for collaborations.

Product Marketing Intern

• Jul 2020 - Aug 2020

- Conducting in-depth market research and analysing potential implementations for bettering the existing services. - Focused on marketing of their new mobile application as well.

Human Resources Manager

• Jun 2020 - Jul 2020

- Managed a team of 40 individuals and looked after basic operations for the company.- Collected and analysed daily work reports for work optimisation. - Monitored performance of interns and prepared offer letters, letters of recommendation and completion certificates.

Email Marketing Manager

• Jun 2020 - Jul 2020

- Leading the email marketing campaign and team for their new venture ‘The Rising Youth’ which is an e-newspaper. - Leading the email marketing campaign and team for their new venture ‘The Rising Youth’ which is an e-newspaper.

Business Development Representative

• Jun 2019 - Sep 2019

- Reduced company expenditures by negotiating with partners - Strategised business plans and created brochures to bring sponsors on board - Contacted and pitched to over 100 companies - Reduced company expenditures by negotiating with partners - Strategised business plans and created brochures to bring sponsors on board - Contacted and pitched to over 100 companies

Freelance Copywriter

• Jul 2019 - Aug 2019

- Solely produced original, creative content for promotional advertisements and marketing materials for the company's official website - Solely produced original, creative content for promotional advertisements and marketing materials for the company's official website

Marketing Analyst Intern

• May 2019 - Aug 2019

- Performed market analysis and researched paid advertisements for their daily gazette in order to strategies better for future revenue streams and business development - Performed market analysis and researched paid advertisements for their daily gazette in order to strategies better for future revenue streams and business development

Creative Writer

• Dec 2018 - Jun 2019

- Wrote 'info-chats' which is special information using the format of BookBhook- Worked with copyediting and development editors to enhance the development and presentation of each piece

Marketing Intern

• Dec 2018 - Jan 2019

- Assisted in creation of pre-season marketing plans to support the creation of presence of the company amongst college students- Designed and presented social media campaign ideas

Marketing Strategy Intern

• Jul 2018 - Aug 2018

- Was chosen for a special 'A-Team' to work under the guidance of their CEO- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships

Workshop Facilitator

• May 2018 - Jun 2018

- Handled interactions between the 40+ mentees and the mentors- Ensured proper functioning of the platform before every session- Collected data in the form of feedback from clients and employees and analysed them