Experience

Measure Co

• Design Services

• Founder & CEO

  • Aug 2014 - Present

  San Francisco With 20 years of marketing experience, I work with fast-growth startups and established brands to supercharge their marketing efforts, including: marketing strategy, messaging and positioning, demand generation programs, content development, launching companies out of stealth and building marketing processes that help accelerate growth. www.measureco.com Clients include: Trullion, Digibee, Limble, Bowery Valuation, 4G Clinical, Aware, data.world, Orbit.love, Weights & Biases… Show more With 20 years of marketing experience, I work with fast-growth startups and established brands to supercharge their marketing efforts, including: marketing strategy, messaging and positioning, demand generation programs, content development, launching companies out of stealth and building marketing processes that help accelerate growth. www.measureco.com Clients include: Trullion, Digibee, Limble, Bowery Valuation, 4G Clinical, Aware, data.world, Orbit.love, Weights & Biases, Mansa Banking, Pushpay, Source Green Packaging, 5th Kind, eVisit, Observe.ai, Striim, Similar.ai, BeHome247, Funnelguard, TaxJar, Primer, Armory, xMatters, Wello, Pipefy, Heap, Socrates, Uncountable, Chartio, Laika, Talend, MasonHub, WeWork, Anvyl, Aptible, Nitro, Sqreen, Mattermost, TestRigor, SuccessFactors, Teamgate, Signavio, Rigor, Contentful, Promapp, Lightrail, Eventbrite, Grokker, Box, C3 IoT, Glint, & Shelf.io Show less



Goldman Sachs Asset Management

• Financial Services

• Operating Partner

  • Jun 2022 - Present

  As part of our marketing agency work, we now partner with Goldman Sach's portfolio companies to help them scale their marketing efforts and mentor their marketing team.


Forum Ventures
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Startup Mentor

  • Jan 2018 - Present


Pantheon Systems Inc

• VP Marketing

  • Nov 2012 - Aug 2014

  san francisco bay area - Built and lead the sales and marketing teams and acquired the first 80,000 customers. - First executive marketing hire responsible for all aspects of brand, positioning and messaging, product marketing, demand generation, corporate communications & social media - Ran the sales function for the first year. Hired 7 inside sales reps and 3 sales development reps - Developed positioning and launched first GA release of the product - Managed a team of 15 marketers and 10 account… Show more - Built and lead the sales and marketing teams and acquired the first 80,000 customers. - First executive marketing hire responsible for all aspects of brand, positioning and messaging, product marketing, demand generation, corporate communications & social media - Ran the sales function for the first year. Hired 7 inside sales reps and 3 sales development reps - Developed positioning and launched first GA release of the product - Managed a team of 15 marketers and 10 account executives. - Developed and implemented the marketing strategy for Freemium, Enterprise & Developer segments with focus on driving developer growth, brand awareness, and product usage that translated into Enterprise sales - Framed & distilled company and product story to key target audiences - Designed and implemented integrated online and offline marketing strategies and campaigns - Worked with engineering and product teams to integrate marketing needs in product development - Compiled, interpreted, and reported key marketing metrics for C-level consumption - Served a key role in shaping our general corporate strategy - Engaged in business development activities with potential partners - Understood and evaluated competitive position with respect to existing and new entrants in the space - Built a solid marketing infrastructure that supported fast growth & team efficiency - Reported directly to CEO, presented monthly to the Board of Directors - Helped raise Series B round of $21M. Investors included Scale Venture Partners, Openview and Foundry. Show less



salesforce.com

• IT Services and IT Consulting
• 1 - 100 Employee

• Director, Marketing: Recruiting & Employee Success

  • Aug 2011 - Nov 2012

  San Francisco Team established to transform recruiting marketing, establish a more magnetic employer brand and reduce cost of hire - Manage a marketing team of 9 including 2 writers, web producer, social media/ community manager, campaign specialist, Art Director, and 3 event managers - Responsible for creating and executing worldwide recruiting marketing plans to build candidate pipeline - Developed & launched #dreamjob - new recruiting brand and messaging campaign to rally employees to refer… Show more Team established to transform recruiting marketing, establish a more magnetic employer brand and reduce cost of hire - Manage a marketing team of 9 including 2 writers, web producer, social media/ community manager, campaign specialist, Art Director, and 3 event managers - Responsible for creating and executing worldwide recruiting marketing plans to build candidate pipeline - Developed & launched #dreamjob - new recruiting brand and messaging campaign to rally employees to refer candidates and to show candidates why salesforce.com is a great place to work - At Dreamforce ran a successful 700 person recruiting luncheon to drive candidate pipeline. 20% of candidates closed. This successful event is now a blue print for running recruiting events worldwide - Increased twitter followers @salesforcejobs from 900 to 9200 within a 6 month period organically - Revamped careers website to be more social and demand generation oriented; content now includes blogs, infographics, 40 video hiring manager videos and has seen an increase in 200% page views year on year - Delivered multi-phase technology recruiting campaign, including an employee photo shoot that has over 950,000 views on flickr, http://bit.ly/wmXhuo, recruiting video with over 62,000 views http://bitly.com/zl9qOY - Delivered innovative recruiting campaign at SXSW resulting in news coverage from NPR. Campaign included breakfast food trucks, and ice cream trucks to promote hiring in Austin: http://bit.ly/z7XauV - Number 1 blog post for 2012 at salesforce.com was a recruiting blog post: http://bit.ly/WvgE7F

• Director, Marketing Campaigns - Data Cloud

  • Nov 2010 - Aug 2011

  - Responsible for developing and creating marketing campaigns to deliver pipeline to our sales teams including all facets of the marketing mix: SEM, SEO, social media, journey based emails, and webinars - In 3 months delivered $25M in pipeline to our inside sales team to drive business - In 6 months, increased lead conversion rates from 8% to 30% - Presented at Dreamforce in front of an audience of 1000 “How we at salesforce.com use campaigns in marketing”. http://slidesha.re/snv9h1

• Director, Loyalty Marketing

  • Sep 2009 - Nov 2010

  San Francisco Bay Area - Managed touch point and communication strategies for salesforce.com customers - Translated customer usage behavior into retention strategies to reduce attrition and increase loyalty - Created new customer on-boarding experience to ensure customers start using Salesforce CRM as quickly as possible. Tested three different versions to determine which message, style and format drove stronger open rates, click through and usage. Early results indicate a 45% lift in open rates and unique… Show more - Managed touch point and communication strategies for salesforce.com customers - Translated customer usage behavior into retention strategies to reduce attrition and increase loyalty - Created new customer on-boarding experience to ensure customers start using Salesforce CRM as quickly as possible. Tested three different versions to determine which message, style and format drove stronger open rates, click through and usage. Early results indicate a 45% lift in open rates and unique click throughs vs. previous programs - Developed an “early rescue system” - a series of 25 emails that get emailed to customers depending on their usage lifecycle. - Streamlined and developed content strategy for customers, including developing video and written best practices, tip sheets, and a new learning center for our customers - Awarded 5/5 for internal PowerPoint presentation black belt class; only perfect score among group of senior marketing executives



HP Software

• India
• IT Services and IT Consulting

• Senior Manager, Americas Marketing

  • Jan 2008 - Sep 2009

  - Responsible for demand generation for HP's Business Intelligence unit in the Americas. - Awarded annual MVP award. Selected from over 250 people in the BI group. - Established demand generation function for Business Intelligence at HP, including set up of marketing operations function to ensure pipeline measurement and sales tracking of leads and opportunities.



Business Objects

• Commercial Real Estate
• 1 - 100 Employee

• Senior Manager, Product Marketing Global Services

  • Oct 2006 - Dec 2007

  - Responsible for all marketing efforts to transform Global Services into a key competitive differentiator by introducing new and innovative service offerings that helped our practice leaders and sales teams become influential and trusted advisors to our customers. - Defined new Global Services marketing strategy including new service line messaging, positioning, global marketing programs, customer and sales assets. - Developed and executed multi-faceted internal communication plan to… Show more - Responsible for all marketing efforts to transform Global Services into a key competitive differentiator by introducing new and innovative service offerings that helped our practice leaders and sales teams become influential and trusted advisors to our customers. - Defined new Global Services marketing strategy including new service line messaging, positioning, global marketing programs, customer and sales assets. - Developed and executed multi-faceted internal communication plan to increase education attach rates and drive inclusion rates among sales reps resulting in record revenue. - Drove awareness, thought leadership and demand for education and consulting services through presentations at user conferences, sales kick offs and IR events for SVP. - Launched Authorized Consulting Partner Program globally to further extend brand and increase pool of Global Services consulting.

• Executive Director to the CMO

  • Feb 2006 - Oct 2006

  - Chief of Staff rotation; selected from over 130 internal candidates. - Created quarterly marketing board presentations for CMO to present to executive committee. - Monitored and delivered quarterly marketing metrics. - Created keynote presentations for user conferences, sales kick offs and IR events. - Managed confidential strategic initiatives.

• Field Marketing Manager - West Region

  • Jan 2005 - Feb 2006

  - Created integrated marketing programs that delivered three times pipeline coverage - Partnered with account managers to deliver account-based marketing programs - Identified key segments and markets to drive customer adoption - Drove cross-sell and up-sell marketing programs to increase customer adoption and average deal size ratios

• Metrics and Analysis -- Americas Marketing

  • Jan 2005 - Feb 2006

  - Determined and prioritized worldwide business intelligence needs for marketing. - Identified process, system and organizational gaps; worked with stakeholders to create resolution plans - Implemented cross-organizational changes to ensure accurate measurement of marketing campaigns’ ROI - Translated report findings into marketing strategies - Developed and presented reports in support of various initiatives, both for marketing and operations. - Spokesperson for best practices… Show more - Determined and prioritized worldwide business intelligence needs for marketing. - Identified process, system and organizational gaps; worked with stakeholders to create resolution plans - Implemented cross-organizational changes to ensure accurate measurement of marketing campaigns’ ROI - Translated report findings into marketing strategies - Developed and presented reports in support of various initiatives, both for marketing and operations. - Spokesperson for best practices in marketing metrics within Business Objects

• Marketing Infrastructure Manager WW Field Operations

  • Feb 2004 - Feb 2005

  - Moved to US office of Business Objects - Managed business administration of salesforce.com and Horizon (internally developed system) for marketing - Delivered new global lead distribution system to support lead flow from 3 CRM systems - Delivered trigger based email marketing communication for marketing leads for consumer based offerings (less than $1000)

• Marketing Country Manager -- Australia

  • Oct 1998 - Feb 2004

  Spent 5 years building and scaling Business Objects Australia. - Main focus was delivering pipeline to the sales team to meet their numbers - Developed marketing programs with partners to extend marketing budget and increase our reach - Learnt how to work with a small marketing budget and deliver stronger marketing results than companies with larger marketing budget - Ran first ever Business Objects User Conference for Asia Pacific successfully for over 700 people - Supported 12… Show more Spent 5 years building and scaling Business Objects Australia. - Main focus was delivering pipeline to the sales team to meet their numbers - Developed marketing programs with partners to extend marketing budget and increase our reach - Learnt how to work with a small marketing budget and deliver stronger marketing results than companies with larger marketing budget - Ran first ever Business Objects User Conference for Asia Pacific successfully for over 700 people - Supported 12 account managers in building pipeline and delivering top of the funnel pipeline