Experience

TITLIS ROTAIR Cableways, Hotels & Restaurants

• Switzerland
• Travel Arrangements
• 1 - 100 Employee

• Head of Marketing

  • Jul 2020 - Present

  Part of the management team as Head of Marketing. Responsible for On- and Offline Marketing, Branding, Public Relations, Communication, Social Media, Customer Care, Sponsoring and Events. Part of the management team as Head of Marketing. Responsible for On- and Offline Marketing, Branding, Public Relations, Communication, Social Media, Customer Care, Sponsoring and Events.



Swiss Advance AG

• Managing Director

  • Oct 2017 - May 2020

  Business Strategy Development Brand Management Distribution Strategy Marketing Business Strategy Development Brand Management Distribution Strategy Marketing



KJUS | Worldwide

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Head of Product -Innovation, -Management & -Development

  • Nov 2012 - Mar 2016

  Execute the KJUS brand strategy. Responsible to further develop a complete multi season process roadmap with cross departmental integration. Evolving the department structure at a fast pace. Creating & executing the seasonal product and assortment strategy with the category teams. Leading, managing and coaching up to 15 direct reports. Create a product vision and long term business and innovation plan. Overall PDD department budget-, revenue- and margin-responsibility. Co-creating a company glossary. Project team leader and member of middle management projects. Multiple part project managing responsibilities within the companies ERP/PLM Project. Member of the core middle management team. Responsible to develop a complete process roadmap. Owner- and leadership of the skiwear category. Market- and sales analysis in the global ski market place. Create the collection work book from concept to production. Support the marketing department with art direction for the category. Collection presentations. Collaboration in several marketing projects. Head of Product Management (January 2013 - September 2013), Skiwear Product Manager (November 2012 - December 2012).



OAKLEY

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Category Manager & Brand Manager

  • Oct 2008 - Oct 2012

  Global Category Manager, Los Angeles, February 2011 - October 2012: Lead and direct global multi seasonal initiatives and product category strategies. Global line plan and SKU management to achieve revenue and margin goals. Product creation of inline and halo products for the related categories. Focus assortments to meet geography specific needs. Transform the team structure into a business unit set up. Leading the global Technical Outerwear product creation team (15). EMEA Brand Manager, Zurich, October 2008 - February 2011: Manage the Oakley Brand for AFA within the EMEA markets. EMEA line plan and SKU Management to achieve revenue and margin goals. Product creation for EMEA specific inline and halo product projects. Coordination of the EMEA sales team to achieve business goals. Focus assortments to meet geography specific needs. Start up the AFA structure for EMEA markets from scratch.



VAUDE

• Germany
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Brand Manager

  • Feb 2007 - Sep 2008

  Manage the Vaude Brand for Apparel globally. Global line plan and SKU Management to achieve revenue and margin goals. Manage, direct and lead the product creation teams. Coordination of the global sales team to achieve business goals. Restructure the Apparel Business Unit and processes. Manage the Vaude Brand for Apparel globally. Global line plan and SKU Management to achieve revenue and margin goals. Manage, direct and lead the product creation teams. Coordination of the global sales team to achieve business goals. Restructure the Apparel Business Unit and processes.



MAMMUT

• United Arab Emirates
• Industrial Machinery Manufacturing
• 300 - 400 Employee

• Product Manager

  • Nov 2002 - Jan 2007

  Responsible for product point of view, brand integrity, seasonal line planning, and selling to Sales. Global line plan and SKU Management to achieve revenue and margin goals. Manage, direct and lead the product creation team. Responsible for product point of view, brand integrity, seasonal line planning, and selling to Sales. Global line plan and SKU Management to achieve revenue and margin goals. Manage, direct and lead the product creation team.